Scope of Influencer Marketing in Healthcare: An Overview

Scope of Influencer Marketing in Healthcare: An Overview


In this digital age, consumers utilize social media for ideas on everything from training sessions to shopping to hosting and healthcare assistance. 

As media consumption patterns shift for the general public, brands are using and selecting different communication channels to reach those audiences. It is especially true when influencers and celebrities are used in healthcare communications campaigns. Influencer marketing has been around for decades in healthcare, but it has evolved significantly in recent years. In addition, influencer marketing is increasingly occurring online, whether through forums, social networking sites, or blog posts.  

Importance of Influencer Marketing in Healthcare

A variety of factors combine to make healthcare an excellent applicant for influencer marketing. 

  • Audiences are already interacting with healthcare influencers and engaging in online virtual communities. Influencer marketing starts the conversation on those platforms. 
  • When it comes to something as critical as health, credibility is everything. Influencers who have earned the trust of their audiences appear more credible than even the most refined messaging from a healthcare brand.  
  • Finally, the internet has altered how people manage their health. They have become equal partners in the process thanks to a plethora of data and reviews about symptoms, providers, and treatment options. These stages of research provide an excellent chance to discuss with influencers. 

Also Read: 5 Steps for Easy Credentialing for a New Medical Practice

How to Make the Best Use of Influencer Marketing?

Analyze Marketing Goals

A marketing goal is a specific, measurable objective that assists you in meeting your overall business objectives. It can range from generating high-quality leads and increasing brand awareness to increasing customer value and referral rate. Overall, goals provide clarity, purpose, direction, and vision. 

Find Suitable Influencers

Once you’ve determined your marketing objectives, it’s time to find the best influencers to help you achieve them. Who, after all, is an “influencer”? Of course, celebrities and other public figures immediately come to mind, but the term is broader. 

Influencers can include people like: 

  • Celebrities, politicians, athletes, and other public figures 
  • Experienced peers who have faced the same health challenges as your audience.  
  • Providers, scientists, and healthcare organizations who are subject matter experts 

You can begin by paying attention to the people and organizations already discussing your brand. It is easier to develop influencer relationships organically if former patients share positive experiences on blogs and social media accounts. 

Measure the ROI

One of the most challenging aspects of influencer marketing is determining your return on investment. Which influencers are the most powerful? And in what contexts? 

Fortunately, digital tools are facilitating this process. For example, healthcare brands can compare performance by reviewing their analytics to see how many visitors are coming from each influencer’s content. You can even give influencers their URLs (short links) to aid in the tracking process. 

Our Thoughts

Remember that popularity does not always imply influence. It may be preferable to collaborate with an informed, well-connected influencer with 10,000 Instagram followers rather than a celebrity with 1 million. You must consider how well their audience fits the message you want to convey. Due to the growing popularity of information and technology in healthcare industry, HIMSS 2022 is likely to underpin influencer marketing as well. To find out more, stay tuned with Software Finder.   

Digital Health Investment in 2022: The Way Forward

Digital Health Investment in 2022: The Way Forward


In 2021, digital health startups in the United States raised around $30 billion, nearly doubling the previous year’s overall investment. This momentum is expected to continue in 2022 as digital health companies use artificial intelligence, machine learning, data analytics, and telemedicine to help pave the way in healthcare innovation. This is why one of the major themes of HIMSS 2022 is also digital health investment. 

Although investors and market observers are wary of making firm predictions that 2022 will break last year’s record, most look at the year with bright eyes. So, keep reading to find out our predictions for digital health investment in 2022. 

Digital Therapeutics Will Trend.

Digital therapeutics are clinically evaluated software that healthcare practitioners use to treat various diseases. They include mobile health and wellbeing apps that replace or enhance existing disease interventions. In addition, they enable patients to obtain care simultaneously and remotely without doctors continually overseeing the apps.  

Almost all of the previous decade has been spent by companies providing digital therapeutics. However, in 2021, digital therapeutics saw massive funding growth, with startup companies distributing medical interventions using an evidence-based system to manage and treat a wide range of diseases reporting record investments. Moreover, it’s a recurring theme: According to McKinsey, investments in digital therapeutics firms in the United States have increased by an average of 40% per year over the last seven years. 

Patient expectations of healthcare have also risen, with patients seeking greater control, adaptability, and seamless integration into their lives. This paves the way for a year of rapid growth in digital therapeutics in 2022. 

Mental Health Apps Will Become Common.

A mental health condition affects nearly 800 million people worldwide or 11% of the global population. Before the COVID-19 pandemic, the digital mental health space was rapidly expanding. However, the anxiety and stress caused by the health crisis have accelerated the demand for virtual behavioral health services, including mobile mental health apps. 

No doubt, it’s a market attracting a lot of money for startups. According to CB Insights, global mental health startups raised a record high of $2 billion in funding sources in 2021. Moreover, we predict that in 2022, worldwide spending on mobile mental health apps will keep on rising. 

Telehealth Will Expand.

According to a McKinsey report published in July, telehealth use has levelled up 38 times higher than before the COVID-19 pandemic. Moreover, according to industry experts, the telehealth industry is taking shape and moving away from just urgent medical visits to focusing on more specialized care. 

Globally, telehealth businesses raised more than $4.2 billion in 2021, and we expect a significant rise in 2022. These days, most EHR software integrates with a telehealth feature that enables remote care. For example, patients can communicate with their practitioners through video calls and mimic the in-person consultation experience. You can learn more about telehealth software on Software Finder as well.

You Can Also Read About Digital Health Investment in 2022: The Way Forward

The Bottom Line

As the health technology market expands, entrepreneurs should demonstrate the market potential to their customers through improved quality, lower costs and better experience. In 2022, investors will bear significant responsibilities towards entrepreneurs and the industry. In addition to providing capital, they should mentor and share regulatory knowledge with creators to shift the industry as a total system toward the future of health. 

Decoding: EHR Implementation Mistakes Every New Practice Should Avoid 

Decoding: EHR Implementation Mistakes Every New Practice Should Avoid

Implementing an Electronic Health Record (EHR) is an intense process that involves all staff members. Hence, a learning curve is inevitable and it is only natural for Practice Managers and Practitioners alike to have questions about what the implementation entails and how to position themselves for success.  

Not only do EHRs come in a wide variety, but each EHR also has unique features that cater to specific specialties. Thus, when one finally selects a suitable EHR, the last thing on their mind would be the grueling implementation process.

This webinar covers EHR Implementation and the mistakes you might be making when it comes to: 

  • Scheduling implementation
  • Migration of patient and practice data
  • Creating a user training program
  • EHR testing
  • Defining go-live activities
  • Identifying critical success factors and evaluation strategies
  • Security assessment



BUY-IN to the project!  If you believe in it, so will the rest of the team. 


You and your staff are a part of the Implementation team and need to show the eagerness in adopting the software.   


Finding errors and bugs is key for the system to work!  The sooner we find them, the sooner we troubleshoot and the quicker you are on your way to using your system without any hiccups. 

Watch Webinar

Learn the way to implement an EHR successfully without any hiccups today!


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    Luke Wolfe 

    Implementation Manager at Experity 

    Luke Wolfe is the implementation Manager at Experity, a renowned EHR Vendor. He brings over 6 plus years of EMR/EHR implementation experience to the table and has a primary specialty focus in oncology, research and urgent care.  He has worked with a wide array of different sized facilities; from single to multi-site urgent/primary care to large multi-hospital/multi-state organizations. 

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    2022 Predictions – Is Health Equity Emerging?

    2022 Predictions : Is Health Equity Emerging?


    Various healthcare groups have systematic differences in their health status, referred to as health inequities. For example, people born in low-income areas may have limited access to education, medical care, proper housing, freshwater, and nutritious food, all of which influence health. 

    It won’t be wrong to say that the COVID-19 pandemic has impacted the health status of people in many ways. Even though healthcare inequities are not new, the COVID-19 pandemic brought the most severe and apparent gaps in healthcare to light. However, while the healthcare industry and the federal and state governments have taken steps to address health equity in some ways, experts agree that there is still a long way to go. 

    As we move forward in 2022, here are the common predictions regarding health equity. 

    Telehealth Will Be Accessible to All

    Telehealth and other virtual care types will add value in 2022, providing opportunities to improve access and reduce inequity. EHR software will integrate telehealth so users can benefit from virtual health.  On the one hand, it will be relatively simple to assist caregivers at home. On the other hand, it will impact future generations as it is impossible to assume that elderly patients will access and use technology. 

    Software Finder offers a wide variety of EHR software that provides telehealth capabilities to healthcare practitioners. This remote accessibility enables users to communicate and enhance the patient care process virtually.  

    Overall, we anticipate a tighter integration of telehealth, particularly remote patient monitoring, with in-person care in 2022. The US healthcare system shifts to a value-based healthcare setting, improving efficiency and inequity in care. 

    Data Gaps Will Persist

    Data are necessary to identify disparities and evaluate efforts to handle differences as they arise. In addition, they assist in measuring progress toward more significant equity and set up accountability for progress. Inequities go unnoticed and unaddressed without adequate data.  

    We still lack extensive data to analyze disparities in COVID-19 impacts and vaccine uptake nearly two years after the pandemic began. Moreover, looking ahead to the following stages of vaccination and pandemic recovery in 2022, data gaps will almost certainly persist, restricting our ability to identify and address disparities. 

    Home-based Care Will Be More Common

    As per a recent AARP report, more than 80% of adults want to stay in their homes and communities as they get older, preferring a home setting to a nursing home or other institutional environment. 

    The rising demand for home care services, combined with the difficulties of retaining caregivers and rising turnover rates during the pandemic, has resulted in a caregiver shortage. Moreover, this has already had a significant impact on the entire homecare system in 2021 and will continue in the coming year. 

    Our Thoughts

    With COVID-19 hopefully ending in 2022, we expect it to be another year of significant change, growth, and innovation. HIMSS 2022 is just around the corner and we are yet to get some more insights. Stay tuned with us for more!