How Switching to an LMS can be the Ultimate Game Changer for your Company

Benefits of switching to LMS

How Switching to an LMS can be the Ultimate Game Changer


Training without an effective learning management system (LMS) is like driving without knowing directions. You can’t be sure where you’re going or what the terrain would look like. Keeping with the same analogy, it similarly becomes very difficult (and time-consuming) for companies  to figure out how to best train  their workers  when all of the hassle typically associated with the affair could have been avoided with one simple solution.  

While it’s true that some organizations see LMSs as a costly indulgence, the investment has been shown – time and again – to pay off in huge dividends. The reason? It helps create a higher ROI on training resulting from more knowledgeable employees who can do their jobs better!

Apart from the hefty, tangible returns,, however, there are numerous other reasons why a company should spend money on an LMS integration that warrant your attention..

Read on as we dish our informed scoop on the subject.

Six Features that Make an LMS Worth Breaking the Kitty

And before you dive headfirst into the narration, note our disclaimer: 

These prescriptions come backed by both our hands-on experience with several of these utilities as well as the scores of user-reviews consulted. So, you can rest assured about their actionable credibility – we only posit what we know to be legit.

1. Apart from the one-time cost, it's cheaper in the long run

Cost saving

Switching to a learning management system can be expensive upfront, but hear us out. The long-term benefits of employee retention and productivity will make up for this cost many times over!

Investing in your employees is a smart move for many reasons. Not only does it help increase productivity, it also reduces turnover rates and the cost of training new staff members.

The right LMS, further, reduces costs by cutting out instructor fees and rental prices, among other things – so you’ll likely be running a profit each year. 

2. Train employees on the go

employee training

In today’s cut-throat day and age, the importance of subscribing to a learning management system cannot be overstated. On a very basic level, it allows your company to provide accessible training that can move with employees regardless of their location. In addition, with an LMS, you’ll be able to communicate training content on multiple devices whenever downtime occurs (due to a server or network lapse), providing unparallelled accessibility.

3. Collaboration becomes as smooth as a breeze

A learning management system that facilitates instructor collaboration is essential for many reasons. Not only does it increase accessibility, but by using plugins and API applications provided within the interface, you can easily connect with other instructors or industry professionals when needed.

Collaborating with other companies, in any case, makes for  a great way to grow your business and recruit more people to your team.

4. Hassle-free course management

In a remote/mobility-first world, using a learning management system is key to keeping your course on track and engaging with fellow learners. With an easy-to-use, robust platform that provides constant updates (in the majoritarian software case), you can tailor each course section for individual needs without hassle.

In addition, an LMS provides many remarkable features that make course design simple for training instructors. For example, the drag-and-drop feature facilitates the uploading of courses to system interfaces. Furthermore, it lets you manage tutorials by categorizing their informing themes based on what your learners need most at any given moment in their journey toward complete subject mastery!

5. No more compliance issues

Compliance issues

With ever-changing compliance requirements, it can be difficult for organizations to keep up; especially if they don’t have a solid administrative framework in place or when application updates are too time-consuming. When these constraints impinge, your instructor-led courses might fall short of expectations and leave you without enough resources to teach what matters most.

However, if you invest in the right LMS, you can easily integrate the updates into your training courses and promptly distribute them to your employees without impeding their learning journey(s).

6. Milestones are easy to track


You can check whether your online training courses are effective by monitoring their progress. This gives you a way of measuring whether or not they have the desired effect on learners and allows for any needed adjustments to be implemented before it’s too late.

There are many benefits to investing in an LMS for your company, such as tracking learners’ development and determining whether or not they’re applying what was learned. You’ll also be able to provide them with training that addresses any gaps detected during this process.

So…Convinced, Yet, to Go Ahead To Buy an LMS?

If you feel like your company is in a rut and could use a shake-up, subscribing to an LMS might be the game-changer you need.

Not sure where to start? 

Software Finder can help. 

We’ve got all the information you need to decide which LMS suits your business.

5 Ways LMS can replace your Learning & Development Specialist

Learning and development specialist replacement

5 Ways LMS can replace your Learning & Development Specialist


Think about it: Your organization probably has a Learning and Development (L&D) Specialist in charge of developing and delivering training programs. But what if you could use an inexpensive software solution  to do the same thing (and better)? 

Now, in this day and age, companies are virtually mandated to provide ongoing, all-round, employee support; otherwise, they risk losing their workers to other organizations  that offer better benefits. The 21st-century hire  expects  their workplace to not only point out their performance problems but also  help with correcting behaviors and improving overall productivity (without violating any compliance regulations). 

So, what makes all this possible?

A corporate Learning Management System (LMS).

And the good news with the said, new-age utility is that it – often – only requires a decent internet connection and a mobile device to execute the work!

Neat, right?

5 Ways How LMS Could Be Your Organization’s Ultimate Game Changer

As pros experienced in the global B2B/B2C software domain, we don’t make this assertion lightly. Our assessment, in fact, comes backed by the scores of in-person reviews that we’ve received over the years – the bulk of which position an LMS application or two at the center of various prominent organizations’ growth spurt.

Read on as we make our case.

1. It is Much More Affordable Than You Think

Your organization can save money by dramatically decreasing training costs, including travel, lodging, and other event expenses.

2. It Can Ramp Up Your Learning and Development Initiatives

Learning is no longer restricted to the classroom. Instead, employees can complete coursework at their own pace, whenever and wherever they find most convenient.

3. No Physical Barriers

A virtual learning platform enables you to train employees from several locations at no additional expense.

4. Bid adieu to the Extra Workload!

An LMS integration helps you  minimize the burden on senior employees. With online onboarding, the veteran staff is not required to assist new hires with tasks. Further, you can lessen the frequency of face-to-face mentoring because new hires can get up to speed more autonomously.

5. Everyone Stays on the Same Page

A corporate LMS platform makes it simple to track who has finished a course and how well they scored. You can utilize these valuable analytics to enhance your development program.

Does Your Company Really Need a Corporate LMS?

Corporate learning management systems can benefit SMBs, large businesses, nonprofits, and government agencies of varying sizes; supporting their development without high costs or loss of productivity. They enable big corporations to efficiently train and transfer knowledge to entire branches, departments, local offices, franchisees, and resellers.

5 Jobs a Corporate LMS Can Beat your L&D Specialist At

Now let’s have a look at how LMS can give a tough job to all your previous and outdated learning and development settings. 

1. Employee Orientation

You can automate most of your employee onboarding training with a corporate LMS platform. Here, you simply need to design a core corporate training program once and then share it with all new hires. 

The following subjects are typically included in these introductory regimens  provided by the HR personnel concerned:

  • Company history
  • Mission, vision, and values
  • Policies
  • Corporate culture
  • Organizational structure
  • Products/services
  • Key clients and partners

The Competitive Advantage of LMS

A solid induction-training experience can simplify and streamline the adoption process for new hires, boost retention, and expedite their time on the job.

Upon achieving success with an orientation program, most organizations add further specialized training: sales, operations, management, and even instruction on how to use company benefits or request a vacation (all of which can  be included in the deployed corporate LMS platform).

2. Product Knowledge Development

Product knowledge

New hires can get product training as part of their onboarding process, while current employees can access the training whenever needed. In addition, new products and services can be introduced to workers far in advance of their official release date by using an LMS for corporate training.

Learners that enroll in a regular online product training course stand to gain an in-depth understanding of the product’s capabilities, advantages, and practical applications. In addition, at the end of most training programs, participants take a test to determine whether or not they need extra briefing on its workings.

The Competitive Advantage of LMS

Practical product knowledge training may empower your staff and enhance implementation against sales and customer satisfaction KPIs.

3. Professional Skills Development

skill development

Employment-specific competencies are broadly defined as the ‘skills required for a particular job’. For instance, an architect must be proficient in CAD (computer-aided design), a teacher must know how to prepare courses, and a programmer must be an expert coder.

Training in job-specific skills is a fundamental component of employee education, particularly for those in technical positions. In addition, because technology is continually evolving, even long-tenured professionals are now necessitated to regularly update their knowledge.

With a corporate LMS, engaging employees in frequent training is simple, ensuring ongoing learning. Even easier is involving employees in the development of new training.

The Competitive Advantage of LMS

Continuous job-specific skills training can assist your employees in staying abreast of the most recent field advancements and enhancing their performance.

4. Sales and Customer Service Training

Sales training

Corporate learning management systems automate teaching and learning and promote active scholasticism. For example, online quizzes can be used to test worker knowledge, and dialogue simulations can be employed to hone sales and interpersonal skills.

Learners can improve their ability to sell items by taking a sales course. These didactic regimens cover such central concerns as customer needs forecasting, product presentation (focusing on the advantages), handling objections, and closing the deal. In addition, training in customer service skills helps staff members make clients feel acknowledged and promptly implement solutions to incumbent/longstanding issues.

The Competitive Advantage of LMS

A solid training experience may enable your employees to enhance sales, and well-trained service and support teams can turn customers who call with a problem into brand advocates.

5. Training for Channel Partners

LMS for channel partnership

It is possible to train channel partners worldwide using a corporate LMS platform. This training equips them with knowledge of your products, the development pipeline, new features, new product applications, and how-tos. You can also provide your partners with compliance training and assist them in developing sales and customer service capabilities.

The competitive advantage of LMS

Online channel training can assist you in improving your company’s network and growing your business.

Investing in a corporate LMS platform may deliver ongoing learning to your staff and partners. Continuous professional growth is a driving force behind meeting objectives and staying competitive. Companies with more expertise – we should state the truism – grow faster than their less domain-entrenched peers. 

Takeaway: Choose the Right LMS for Your Company

Learning Management System

So, there you have it. 

5 ways that a LMS can replace your Learning and Development Specialist. 

Of course, this is not an exhaustive list, and every organization’s needs differ.

But if you’re looking for a more cost-effective way to train  your employees, the ‘techy’ way forward is clear. And to make your LMS software searches a breeze, don’t forget to use our dedicated Software Finder search bar to narrow in the best category applications currently available for instant subscription!

4 Must-Have Marketing Automation Software for You in 2021

top marketing automation platforms in 2021

Marketing Automation Software in 2023

By the end of 2024, it is expected that the marketing automation industry will reach $6.4 billion. The Salesforce State of Marketing Report reports that 67% of marketing leaders have already implemented one or more marketing automation platforms, and a further 21% plan to do so by next year.

With growing numbers of marketing automation platforms causing an uproar in the market each year, finding the right one becomes increasingly difficult.

We’ve reviewed more than 150+ email marketing & automation tools and have come up with a list of 4 top marketing software. We’ve also taken the liberty of highlighting where these tools can be beneficial, so you know exactly which tools to go for. 

To simplify the broad spectrum of marketing, we’ve created five sub-fields, and we’ll talk about how each of our four top marketing software performs in these fields.

  1. CRM: the platforms vary in their CRM functionality, some integrate existing tools, and some don’t.
  2. Content: making content in various forms, such as weekly blog posts, landing pages, whitepapers, and more
  3. E-commerce: integration with your e-commerce platform.
  4. Email: Includes various tests: A/B testing, segmentation, and drip campaigns.
  5. Social media: monitoring all social media platforms and their integration, and CRM interaction

Hubspot CRM

hubspot CRM Top Marketing Automation Platform

First and foremost, a CRM system should provide value to its users: sales representatives, project managers, and other stakeholders. Hubspot CRM is very intuitive and simple to use, which makes a big difference for small non-IT businesses.

Download our guide on Selecting a Marketing Company for Your Practice.

If you ask me, Hubspot CRM is one of the most extensive tools I’ve used. Although it can be a bit pricey, it’s definitely worth the investment. Here are some of the top features of Hubspot CRM:

  • Contact Management: While all CRMs allow you to record and store contacts and prospects, Hubspot CRM is one of the few that streamlines your entire data entry process to make your job easier.
  • Deal Stages: A CRM should help you progressively move deals through the sales process. In HubSpot CRM, you simply drag and drop a deal forward.
  • Daily Dashboard: A rep needs to be able to see certain data each day, such as how they compare to their quota so far, how many deals are in their pipelines and at what stage, and what they need to accomplish their goals.
  • Task Management: Workflow management features in Hubspot CRM simplify your sales reps’ day-to-day tasks and allow them to follow up better. 

Hubspot CRM Pricing: For HubSpot’s professional and enterprise plans, where marketing automation is included, onboarding fees are $3,500 – $6,500 range. The typical monthly cost is about $800 – $2,500.


More than 100,000+ small businesses use ActiveCampaign to run their marketing campaigns all over the world. In addition to being a campaign management software, it’s also a marketing automation system that boasts about its intuitive construction.

Rather than presenting itself as just another tool, ActiveCampaign claims its services “like getting an extra employee without needing an extra desk’. Here’s a quick digest of the features:

  • Site Tracking: You can track your users and site visitors for better contact offerings and personalized marketing opportunities.
  • Event Tracking: ActiveCampaign also offers you the ability to monitor your apps, memberships, website/web app, and portal user interactions.
  • Automation Goals: Automation is an essential part of today’s marketing workflows. This platform also enables you to observe user behavior through your sales and marketing funnel and dropoff patterns.
  • User-Centric: ActiveCampaign is an affordable, user-friendly, and straightforward marketing automation solution. It makes perfect sense why it’s amongst the top marketing automation software in 2021.

ActiveCampaign Pricing: Its pricing is based on the number of contacts. ActiveCampaign starting pricing includes:

  • Lite: $90/month
  • Plus: $49/month
  • Professional: $129/month
  • Enterprise: $229/month

These prices are based on 500 contacts. If your business has more than 500 contacts, you can visit their website for their personalized pricing plans.


Sendinblue Marketing Automation Software

When SendinBlue first launched its transactional email product in 2015-2016, it was relatively unknown. However, by 2017 they started making noise in the market with their innovative features and streamlined workflows.

Sure, ActiveCampaign may take the lead over SendinBlue when it comes to its design. However, that doesn’t mean SendinBlue is any less powerful than other marketing tools.  The automation builder from SendinBlue keeps things simple and straightforward and makes your experience truly seamless. 

  • Email Automation: SendinBlue offers more automation features than many of its competitors. With workflow-based automation features, specific campaign actions can be performed in response to specific user behavior. 
  • SMS Marketing Tool: SendinBlue’s SMS marketing tool is another relatively new feature. Most marketing automation tools don’t currently have an SMS marketing tool to help them maximize reach. 
  • Email Marketing Campaigns/Broadcast: The SendinBlue email marketing broadcast gives you the option to send an email blast to your contacts in your list. Their builder makes it easy to create emails with a straightforward visual interface.

SendinBlue Pricing: SendinBlue’s pricing includes four tiers. These are:

  • Free: $0
  • Lite: $25/month
  • Premium: $65/month
  • Enterprise: Custom quote

Pardot by Salesforce

Salesforce Marketing Automation Software

Market automation software are usually considered B2C tools. However, Pardot by Salesforce takes a different approach in their marketing approach. Their solution is specifically focused on B2B companies. You can easily differentiate between the two by determining whether your primary goal is to guide users towards a goal (nurture) or to provide continuous interactions with them. 

You can use either effectively for your business, so don’t be too concerned with the B2B/B2C labels!

Here are four feature buckets Pardot offers:

  • Lead Generation and Management: Among many of the options available are lead qualification (scoring, grading, nurturing, cutting, and dicing) and creating dynamic content. FYI Pardot calls user journeys ‘Engagement Paths’, so don’t get confused with that.
  • Email Automation: Besides 10,000 email addresses included in the Pardot base package, companies can purchase blocks above this to fit their needs. Authorized users can create list emails with pre-designed templates.
  • Alignment with Development: Your development staff will also want to be able to engage with the public at large but understand the power of tailoring their approach so that they can take advantage of every tool available to them.
  • Quality Reporting: Pardot has built-in reporting tools that help you better assess communications effectiveness and calculate return on investment (ROI) in just a few clicks.

Pardot by Salesforce Pricing: Pardot’s pricing includes four tiers. These are:

  • Growth: $1,250/month/up to 10,000 contacts
  • Plus: $2,500/month/up to 10,000 contacts
  • Advanced: $4,000/month/up to 10,000 contacts
  • Premium: $15,000/month/up to 75,000 contacts

Marketing Automation is the New Black in 2023

Because I am so enthusiastic about marketing automation platforms, it can be easy for me to forget how many people remain uncertain about their capacities and whether or not it’s right for their business. We usually receive the following type of questions:

  • Are you familiar with marketing automation?
  • How can it help my business?
  • Which tools are the right choice for my business?

Our top marketing automation platforms list will help companies like yours that are new to marketing automation get started. Find out which tools are the most important ones — and why they are important to you — by going through our guide.