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How Are Advancements in Web Design Helping Businesses Succeed?

Businesses cannot survive without a website anymore and not only that but their web presence has to be attractive enough to bring in more customers. Increasing the number of organic visitors and sales conversions depends on how up-to-date the enterprise is on relevant trends. The new web development software provides companies a unique opportunity to improve their processes and reach out to a wider audience. 

There have been some exciting changes and new technologies introduced in the recent months and the average software development agency is exploring new realm. Websites are expected to evolve in the way they showcase products or services. Here are some major trends that are expected to become standards of web development in the coming year and how they will help businesses prosper.

Advent of Push Notifications

Websites can send push notifications too now and they are an easy way to compel users to act. Many websites prompt users to allow notifications so they can stay updated on new products, offers, discounts and other news without opening the page on their browser. The push notifications are integrated with the help of a web development software plug-in and create a direct link between the business and the customer.

Modernization of Fonts

Custom Software development companies often overlook the importance of typography and the fonts are one design element which create the first impression. Viewers now rely on the visual aspect of content and the right font can not only make their text readable but also grab attention where it is needed. This does not mean that there has to be a lot of text for a website to makes sales but whatever little there is has to appear in the most aesthetically pleasing manner. Great typography can help a website look sharper and demonstrate professionalism to the audience as well.

Relying on Chatbots

Chatbots are now better than ever with the help of Artificial Intelligence and it is a low-cost alternative to human customer support. They have the capacity to engage customers and successfully convert leads into sales. The chatbots continue to learn from every conversation and are able to provide website visitors with the answer they need in a personalized way.

One-Page Websites

A single page website is based on JavaScript applications and works well across all platforms and devices. Their high performance is owed to the fact that there are minimum interruptions and no page reloading time. Software development companies can create responsive business websites with single page applications and optimize them for desktop, mobile and tablet screens. Users can navigate between different categories without having to open a new link.

Progressive Web Apps

Progressive Web Apps or PWAs are websites that provide an app-like user experience. Web development software for hybrid websites helps businesses increase user engagement and provide a smoother navigation system. Managers no longer have to choose between an app or a website because the hybrid features of a PWA helps them reap the benefits of both.

Interactive User Interface

A new trend in design is motion UI which has been introduced to web development as well. It is highly usable and employs attractive animation and dynamic graphics. Businesses can improve their storytelling through the wide range offered by motion UI. The motions seamlessly transition and make the user experience more interactive. Software development companies can use these techniques and implementing them does not require special expertise. Customers can be given information or receive call to actions in a more interactive manner.

Long reads for Relaying Information

Long reads provide representation for text, pictures, animations and icons so viewers can read the complete story. They can quickly scroll the page and identify the important points from the information provided on the website. Parts of the websites that have a lot of content can enhance their readability because the long reads help them obtain a better understanding of it. 

Web Page Modules

Building websites is no longer limited to web development software and content management systems have allowed anyone to create a web page. There are modules and building your own page requires simple drag and drop processes. Some examples are WordPress and Gutenberg which have made websites accessible to smaller businesses too. They can create their own pages and integrate elements without hiring a software development agency. 

Adoption of Blockchain

The biggest technology trend in recent years has been Blockchain and it is taking over web development too. Supply chain auditing, security of intellectual properties, smart contracts and fool-proof decentralized storage are some of the ways Blockchain has revolutionized business. Blockchain has also made P2P commerce or crowd-funding possible. Companies can now conduct their businesses using cryptocurrency and use the security offered by Blockchain to increase their reliability amongst customers.

User Behavior Analysis

Big Data is now a popular concept and it has emphasized the importance of user data and analysis. Businesses can track behavior patterns and use that information to provide better service. They can design their websites in such a way that they facilitate users in buying. Understanding the thought process that goes behind a decision helps manipulate the situation in a beneficial way. Data collection and analysis web development software means businesses no longer have to rely on assumptions and can engage their website visitors with targeted marketing. Creating separate user profiles based on demographic factors and general interest helps tailor the website experience and drives more revenue.

Summing Up

The website’s success now relies on multiple factors because there is a lot of diversity in web development. New trends pop up every day and not every business can benefit from all of them. Having keen insights into the target audience helps businesses identify which new technology will help their business achieve growth targets. A skilled software development agency can help integrate new processes that highlight the products and services of a business. They should be able to achieve all this while maintaining the brand voice throughout the website.

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