B2B Lead Generation for Software Companies | Software Finder

Every month more than 30,000 software buyers use SoftwareFinder to find their next software purchase. Learn about the many ways you can reach your target customers through our software portal and its affiliates.


Participate in our lead generation program


If you’re a vendor that is actively looking for branding opportunities or access to high quality leads/appointments to augment your sales pipeline, we’re the less costly yet more effective partner for you.

Here’s why we’re better than our competitors:

    1. Better Pricing – Our per lead/appointment costs are at least 30% cheaper than Software Advice or Capterra. More opportunities, especially if they come at a lesser cost, are always good for business.

    2. Better Lead Quality – We pride ourselves in keeping lead quality at the forefront of our business objectives and have made a conscious effort to not give in to the temptation of expanding our operations at the expense of operational quality.
    Our leads and appointments are thoroughly vetted by seasoned lead generation experts before being passed on to the vendors.

    3. Exclusivity – As a business policy, we do not share a single lead or appointment with more than 3 vendors (as opposed to 5+ vendors for other lead generation companies).

    4. 60 days’ trial period – We offer trial period for vendors to test out our lead quality before entering into a long-term contract.

    5. No bids. No Auctions – We are old school when it comes to our business relations. Our dealings are hassle free for our clients.


For more information on how to increase your brand’s visibility and outreach on our network email us at info@softwarefinder.com.

Get listed


While our lead generation program is for our Paid partners, we do not limit buyers’ access to vendors by giving preference to some vendors over others in our listing page. If you have a product or service that you’d like people to know about, we’ll welcome you on our portal free of cost.

Just send us an email to marketing@softwarefinder.com with the following information:

    • A 150-200 words unique write-up about your products/services. Please do not send us duplicate content from your website

    • A high-resolution PNG file of your logo

    • A few high-resolution screenshots with captions of the software platform

    • Information on supported operating systems

    • A short product demo video (optional)


Standard Vendor Profile on Software Finder


We'll have your company page up and running on our portal within 3 business days of receiving the above-mentioned information.

Build your thought leadership presence


With our thought leadership program, you can establish your reputation, earn trust and respect from your peers and customers alike to help grow your business.

If you have something to say that your target customers will like to hear, send it over to our editorial board for a chance to get it published on our blog. We’ll share it in our email newsletters with all our subscribers.

If you are interested in submitting to us, please follow the guidelines below:

    • Submit original pieces on topics of interest to your target audience. Please try not to make the blog a sales pitch for your product

    • Submission for our blog range between 800-1000 words.

    • If you are attaching a complete article, please submit as a Word document rather than a PDF. We encourage the use of in-line hyperlinks for acknowledging sources.

    • Please send a brief bio with a high-resolution picture and complete name and designation of the author.


You can send submissions to marketing@softwarefinder.com. If your submission is accepted, we’ll let you know in three business days.


Not sure which option will work for you? Call us at (661) 384-7070.