Xero is a web-based accounting solution offering robust and complex accounting tools to small and medium-sized businesses in all industry verticals. Xero provides them with a direct gateway to connect with their banks, accounting tools, their accountant, payment services, trusted advisors and integration with +700 third-party apps through secure, readily available channels at all times via any device. The software currently caters to 1,000,000 users and over 16,000 accounting firms.

The software's accounting and bookkeeping functionalities provide users with efficient compliance tools, practice management solution and a cloud-based unified accounting ledger for every client, in one place. The solution now also comes with a project management feature, which wasn’t previously included. With Xero's robust accounting features, small businesses can view their cash flows, transactions and account details from any location. Online payments allow users to track and manage expenses as well as improve relationships with critical business material suppliers. There are also features that automatically import and code all business transactions accurately.

Pricing: Four pricing packages are offered: Starter ($9/month), Standard ($30/month), and Premium 10 ($70/month). A 30-day free trial is also offered.

USP: Offers all the right tools to manage money in and out of your budgets in a way that will coincide with your business goals and long-term missions. You can also manage personal expenses with the mobile review.

Support: Support is extended via email, phone, live support, and tickets.

Product Advantages: Xero is easy to use and user-friendly, and accumulates highly ranked features that help close crucial accounting gaps. A handy tool for financial management. Easy to set up, no maintenance or hardware costs.

Product Limitations: Importing and exporting data is not very easy. The Payroll module could use improvements.