Yotpo is a content marketing solution for e-commerce businesses that assist users to collect user-
generated content while offering a variety of customizable campaign programs to enhance the customer
experience. The cloud-based platform enables the brands to collect, manage curate user-generated
content to build a strong brand image. Yotpo focuses on sustaining brand loyalty by leveraging
consumer reviews and photos all-through the buyer journey.
The platform is designed as a plug-and-play social reviews app that allows the users to collect verified
reviews and have an easy-to-use smart mobile reviewing experience. By using this solution, businesses
can strengthen their credibility regardless of their market share and highlight customer content in
marketing campaigns to boost search visibility among the relevant audience.
Pricing: Yotpo offers a free trial and a free set of features for users who want to use them. The platform
also offers a “Growth Plan” that comes at $29 per month.
USP: The software monitors and optimizes search engine optimization (SEO) rankings and social media
networks with features such as email marketing, social marketing, analytics, marketing automation,
mobile marketing, etc.
Support: It offers support via a knowledge base.
Product Advantages: With Yotpo, the users can develop an understanding of what customers think
about their products and identify opportunities to provide a better customer experience.
Product Limitations: The software is expensive compared to some of its competitors.
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