Pardot Software

What is Pardot Software?

Pardot is a lead management software that allows users to compile extensive contact lists and further divide them into groups with similar features so that it is easier to create targeted ads. The software is built to enable users to create more targeted marketing campaigns. 

With Pardot, users can accelerate their pipeline, drive revenue and align their marketing. All of this enables businesses to further their reach and be able to recruit more customers which is something that is essential to be successful. 

How Much Does Pardot Cost?

Salesforce Pardot offers four pricing tiers for its marketing automation platform, each catering to different business needs and scales. Here's a breakdown of the pricing structure:

Growth ($1,250/month)

The Growth plan is the entry-level option, ideal for small to mid-sized businesses starting their marketing automation journey. It includes:

• Basic email marketing tools
• Lead nurturing and scoring
• Campaign reporting and insights
• 10,000 contacts
• 100 SEO keywords monitored
• 10 competitors monitored

Plus ($2,500-$2,750/month)

The Plus plan offers more advanced features suitable for growing businesses:

• Cross-channel journeys
• Multitouch and ABM dashboards
• B2B Marketing Analytics (at additional cost)
• 10,000 contacts
• 250 SEO keywords monitored
• 25 competitors monitored

Advanced ($4,000-$4,400/month)

The Advanced plan is designed for larger organizations requiring sophisticated marketing tools:

• Dedicated IP address
• AI-powered capabilities
• Business units and sandboxes
• 10,000 contacts
• 1,000 SEO keywords monitored
• 100 competitors monitored

Premium ($15,000/month)

The Premium plan is tailored for enterprise-level businesses demanding comprehensive features and support:

• All capabilities from other tiers
• Premier Success Plan
• Increased performance and SLA support
• 75,000 contacts

Let’s take a close look at Pardot’s features.

Deployment: One of the best things about Pardot happens to be that it can be deployed through a number of ways; it is available both on desktops and mobiles. 

Return on Investment: The software allows you to watch in real-time how your investment in your marketing is paying off, 

Support: Pardot has a wonderful customer support staff that is available around the clock through numerous means of communication including calling, emailing, and chatting. 

Tracking and Placing: The software tracks all leads constantly and helps place them on marketing plans which will be most appropriate for the lead. 

Training: The team behind Pardot does extensive training for customers for their software. There are training sessions available both in-person and online. 

Pardot Pricing: The software pricing starts at $1250 and goes up depending on the number of features you want to opt for. 

Free Trial: While the software does not have a free version, there is a free trial that you can access by requesting the vendor for one. 

Pardot Pros: It is a great tool to help users keep in touch with returning customers as well as helping find new clientele. 

The software is very user-friendly and makes it incredibly easy to set up emails, create content, and more.

Users can see insights in real-time to understand their performance and know what they are doing. 

Pardot Cons: The software happens to be a little expensive and is not an ideal option for smaller businesses that are on a budget. 

Other market automation programs roll out updates much more frequently than Pardot which means the software is behind on a lot of major trends. 

The software is tough to get used to and unless you take several training sessions, it can be quite tough to get used to the software immediately.