Name: Pardot Software
Rating: 4.2 (18 reviews)

Last Updated Jun 23, 2026

Overview

Pardot provides robust marketing automation solutions that empower marketing and sales teams to effectively discover and cater to high-quality leads, increase their sales conversions and return on investment (ROI). While Pardot offers limited functionalities for social media management, it does, however, excel in offering advanced marketing automation features.

Overall Rating

Based on 18 users reviews

4.2

All Reviews

Rating Distribution

Positive

83%

Neutral

17%

Negative

Starting Price

Custom

Product Snapshot

Pardot Reporting for Marketing Campaigns

Pardot Software Specifications

Campaign Management
Lead Generation
Customer Segmentation
Email Marketing
Social Media Management
Content Management
Analytics and Reporting
Marketing Automation
Budget Tracking
Event Management

View All Specifications

What is Pardot Software?

Pardot is a lead management software that allows users to compile extensive contact lists and further divide them into groups with similar features so that it is easier to create targeted ads. The software is built to enable users to create more targeted marketing campaigns.

With Pardot, users can accelerate their pipeline, drive revenue and align their marketing. All of this enables businesses to further their reach and be able to recruit more customers which is something that is essential to be successful.

How Much Does Pardot Cost?

Salesforce Pardot offers four pricing tiers for its marketing automation platform, each catering to different business needs and scales. Here's a breakdown of the pricing structure:

Growth ($1,250/month)

The Growth plan is the entry-level option, ideal for small to mid-sized businesses starting their marketing automation journey. It includes:

Basic email marketing tools
Lead nurturing and scoring
Campaign reporting and insights
10,000 contacts
100 SEO keywords monitored
10 competitors monitored

Plus ($2,500-$2,750/month)

The Plus plan offers more advanced features suitable for growing businesses:

Cross-channel journeys
Multitouch and ABM dashboards
B2B Marketing Analytics (at additional cost)
10,000 contacts
250 SEO keywords monitored
25 competitors monitored

Advanced ($4,000-$4,400/month)

The Advanced plan is designed for larger organizations requiring sophisticated marketing tools:

Dedicated IP address
AI-powered capabilities
Business units and sandboxes
10,000 contacts
1,000 SEO keywords monitored
100 competitors monitored

Premium ($15,000/month)

The Premium plan is tailored for enterprise-level businesses demanding comprehensive features and support:

All capabilities from other tiers
Premier Success Plan
Increased performance and SLA support
75,000 contacts

Let’s take a close look at Pardot’s features.

Deployment: One of the best things about Pardot happens to be that it can be deployed through a number of ways; it is available both on desktops and mobiles.

Return on Investment: The software allows you to watch in real-time how your investment in your marketing is paying off,

Support: Pardot has a wonderful customer support staff that is available around the clock through numerous means of communication including calling, emailing, and chatting.

Tracking and Placing: The software tracks all leads constantly and helps place them on marketing plans which will be most appropriate for the lead.

Training: The team behind Pardot does extensive training for customers for their software. There are training sessions available both in-person and online.

Pardot Pricing: The software pricing starts at $1250 and goes up depending on the number of features you want to opt for.

Free Trial: While the software does not have a free version, there is a free trial that you can access by requesting the vendor for one.

Pardot Pros: It is a great tool to help users keep in touch with returning customers as well as helping find new clientele.

The software is very user-friendly and makes it incredibly easy to set up emails, create content, and more.

Users can see insights in real-time to understand their performance and know what they are doing.

Pardot Cons: The software happens to be a little expensive and is not an ideal option for smaller businesses that are on a budget.

Other market automation programs roll out updates much more frequently than Pardot which means the software is behind on a lot of major trends.

The software is tough to get used to and unless you take several training sessions, it can be quite tough to get used to the software immediately.

Pardot Software Reviews

Insights from real users on Pardot Software’s features,
performance, and overall experience.

Total 18 reviews

4.2

All reviews are from verified customers

Rating Distribution

Stars

33%

Stars

50%

Stars

17%

Stars

Share your experience

Patrick

PJC Consulting, 1-10 employees

4.0

September 2019

“Pardot”

Pros

It is a good tool. I can easily create many campaigns and run them. Creating lists are easy too. Realtime sharing of contacts had been made possible due to the salesforce integration which helped in creating and executing marketing campaigns.

Cons

It is a little costly compared to other products, and I think the reason might be the pre-built integration with Salesforce.

Rating Distribution

Ease of use

Value for money

Customer Support

Functionality

Martin

American Philatelic Society, 11-50 employees

4.0

September 2019

“Pardot”

Pros

The user interface is easy to use. The system is quite flexible. It gets the information that we need. The data that is collected for each lead is complete and useful. It gives the ability to track leads and effectively score them as well. The information generated is easy to use and share with our sales rep.

Cons

The summary report sometimes fails to send, we actually don’t know why that happens. It might be a fault at our end or the company’s end, not sure though, and it’s just a minor issue.

Rating Distribution

Ease of use

Value for money

Customer Support

Functionality

Angela

TransUnion, 500+ employees

4.0

September 2019

“Salesforce Pardot”

Pros

It enhances business efficiency. The basic function of this tool is to develop collaboration among the sales and marketing teams to achieve the most crucial targets and I really like this about it. It analyses each and every step of the sales cycle. The features and functionalities that it offers are really amazing. It is a really effective CRM product.

Cons

The price should be a little less than what it is right now, which would make it more convenient for its users.

Rating Distribution

Ease of use

Value for money

Customer Support

Functionality

View All 18 Reviews