Drip is an e-commerce CRM and marketing automation tool that offers users the tools to know their customers better using our features. Users can craft every interaction with leads, users on trial and customers like an expert. They can also send custom emails based on user behavior and automate marketing for a fraction of the price demanded by bigger vendors in the market. Drip has some innovative and unique features including Automated Workflows, purchase intent scoring, email personalization, social adverts with Drip's Custom Audiences integration on Facebook, and more.

The application has a visual workflow developer that gives users a chance to design their client journey carefully, with triggers and relating activities. every step of the workflow building has tips that guide clients and provide them with data to comprehend and finish their procedures. Drip offers a text-based as well as visual email builder for creating personalized emails for different customer groups. Customer groups can be defined based on demographics, segments, activities, and more. Drip's website tracking enables users to track the customer journey and allows managers to track customer loyalty through leaderboards.

Pricing: Drip offers a free version with limited functions. The paid versions include "Basic" for $49.00/month and "Pro" for $99.00/month.

USP: Innovative tools for automation and tracking the customer journey. Drip is a visual application which makes working fun and interactive. Targeted campaigns increase the chances of subscriber retention, as users would be receiving emails that are relevant to them.

Support: Online and phone (business hours).

Things Customers like: Easy to use, efficient and robust solution at a great price. The automation tools are top-notch. The user interface is comprehensive and user-friendly. It works way better than MailChimp in terms of offered functionalities.

Things Customers do not like: it can be challenging to bring in your custom HTML-responsive email templates if you are not a programming expert. Limited and basic email templates, There's a steep learning curve. Not a lot of good support for HTML emails.

Drip

Drip

Drip reviews

Overall Rating

10 Reviews

Excellent
40%
Good
40%
Average
20%
Poor
0%
Terrible
0%

Shauna

Making Moxie, LLC

2-10 employees

July 2019

Hard to use

Pros:
Customizing emails are relatively easier, and the deliverability is good.

Cons:
There were so many good reviews about this product, so we went for it. But, 3 months later everyone on the team got frustrated using this software and didn’t want to use it anymore. The dashboard isn’t intuitive at all and setting up automation is quite chunky. Automation was the reason we got this software, but nothing seemed to work right.

Carlos

Loyalty Systems, LLC

2-10 employees

May 2019

Great CRM

Pros:
The major plus point of this software is that it can easily be integrated with e-commerce platforms like Shopify etc. It has the ability to customize the autoresponder. It can also be integrated with Facebook targeting clients from Facebook as well. It is a great tool for automation. With the help of this tool, we’re able to learn more about the needs of our clients, which helps us serve them better.

Cons:
It has a learning curve. Uploading the .csv list isn’t as easy as MailChimp or any other email marketing software products.

Trent

Financial Services

2-10 employees

April 2019

My bank account got locked.

Pros:
The system is pretty decent and works really well. It has a lot of great features. Marketing can be done with the help of this tool and without much of a trouble.

Cons:
My bank suspected a scam as the company charged me for the free trial and due to that my bank account got locked. I tried contacting their customer support twice regarding this issue, but they never bothered to contact me.

David

Growth Accelerate

1 employee

April 2019

Powerful tool

Pros:
It is a good product for an e-commerce business. This tool is the most powerful and flexible automation tool that is out there. It can easily be integrated with many popular tools. It is easy to segment subscriber with tags. It is a powerful tool to use for marketing automation.

Cons:
They just decided to proceed even when they were being given a lot of negative feedback. They increase their rate at a very short notice. They focus more on the ecommerce side rather than the blogger or creator side.

Colin

Cobb Design

1 employee

March 2019

Marketing Automation Software

Pros:
Before getting drip, I’ve used different other marketing automation tools. Out of all those, Drip is a great choice. Setting up email campaigns, creating emails, nurturing leads, tracking etc. is so easy with this tool. The email editor is quite great and gives a wide variety of templates and choices. It has basic and advanced options both.

Cons:
It has a learning curve like every other software. Although this software took longer for me to get my grip on it, however since then I haven’t faced any issues with this software.

Christopher

Lazy Girl

2-10 employees

February 2019

Drip marketing

Pros:
Drip offers great features and can easily be integrated. The features are easy to use as well. It provides with amazing lead generation tools, which helps us nurture and manage our leads. It is great for drip marketing.

Cons:
There is one thing that another software I know does great and that is e-commerce analytics. Although I do know that e-commerce isn’t the core service of Drip.

Juan Manuel

EGA Futura

51-200 employees

February 2019

Price keeps increasing

Pros:
It isn’t a bad marketing automation tool. It does quite a few things that are needed for marketing automation.

Cons:
This tool is not intuitive at all. The technical support team isn’t that great and needs to be improved. I don’t think that they really care about their customers as we’ve been using Drip for approximately 3 years, and since day one they’ve just increased their prices. This company is not recommended at all.

Josh

UDM

2-10 employees

February 2019

Good for a small subscriber list

Pros:
Drip offers a lot of features and functionalities. It is built mainly for marketing purposes. It also offers advanced features and automation for technical users who are looking for a more personalized approach to email marketing. It is a great tool for people with small subscriber lists.

Cons:
Once you cross the 5000-subscriber mark, the price gap is more evident between this platform and its competitors.

Jeff

The Village Inn

2-10 employees

January 2019

Great features.

Pros:
Before using this platform, I’ve used many other email marketing platforms. I believe that all of the email marketing tools are good for different reasons. This tool I’d say has a lot of features and the functionality is present as well. This tool definitely did quite surprise me when I started using it. I’d recommend this platform to anyone who is doing any kind of serious advertising or is spending considerable time with email marketing. This is a great tool for advanced users.

Cons:
The starting price is a bit high. It has a bit of a learning curve to it.

Jim

Convirza

51-200 employees

December 2018

Drip is good

Pros:
Drip was easy to get started with once I got past some of the non-intuitive features. They have a very well managed documentation, which explains and helps a lot. The support they provide is quite responsive and helped me with any sort of problems that I faced. They made it easier for me to get started with it. Drip has handled my marketing automation and CRM responsibilities in a very well manner.

Cons:
The reporting part of the system seems to lack. The things that the reporting does are very limited and some of the reports are quite misleading and confusing in a way.

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