Name: Drip
Rating: 4.2 (51 reviews)

Last Updated Jun 23, 2026

Overview

Drip is a powerful CRM and email marketing system. It helps businesses with automation tools, meaningful insights, and interactive customer relationships. Its key features facilitate centralized workflows, purchase scoring, and dozens of integrations. Although it needs improved HTML emails, Drip supports custom emails, visual and text-based builders, and robust tracking.

Overall Rating

Based on 51 users reviews

4.2

All Reviews

Rating Distribution

Positive

82%

Neutral

14%

Negative

Starting Price

Custom

Product Snapshot

Drip Specifications

Campaign Management
Lead Generation
Customer Segmentation
Email Marketing
Social Media Management
Content Management
Analytics and Reporting
Marketing Automation
Budget Tracking
Event Management

View All Specifications

What is Drip?

Overview

Drip is an e-commerce CRM and marketing automation tool that offers users the tools to know their customers better using our features. Users can craft every interaction with leads, users on trial and customers like an expert. They can also send custom emails based on user behavior and automate marketing for a fraction of the price demanded by bigger vendors in the market. Drip has some innovative and unique features including Automated Workflow, purchase intent scoring, email personalization, social adverts with Drip's Custom Audiences integration on Facebook, and more.

The application has a visual workflow developer that gives users a chance to design their client journey carefully, with triggers and relating activities. every step of the workflow building has tips that guide clients and provide them with data to comprehend and finish their procedures. Drip offers a text-based as well as visual email builder for creating personalized emails for different customer groups. Customer groups can be defined based on demographics, segments, activities, and more. Drip's website tracking enables users to track the customer journey and allows managers to track customer loyalty through leaderboards.

Pricing: Drip offers a free version with limited functions. The paid versions include "Basic" for $49.00/month and "Pro" for $99.00/month.

USP: Innovative tools for automation and tracking the customer journey. Drip is a visual application that makes working fun and interactive. Targeted campaigns increase the chances of subscriber retention, as users would be receiving emails that are relevant to them.

Support: Online and phone (business hours).

Things Customers like: Easy to use, efficient, and robust solution at a great price. The automation tools are top-notch. The user interface is comprehensive and user-friendly. It works way better than MailChimp in terms of offered functionalities.

Things Customers do not like: it can be challenging to bring in your custom HTML-responsive email templates if you are not a programming expert. Limited and basic email templates, There's a steep learning curve. Not a lot of good support for HTML emails.

Pros And Cons of Drip

A quick look at Drip's strengths and weaknesses to
help you decide if it's the right fit

Pros

It is modern, affordable and easy-to-use.

Cons

It is modern, affordable and easy-to-use.

Drip Reviews

Insights from real users on Drip’s features,
performance, and overall experience.

Total 51 reviews

4.2

All reviews are from verified customers

Rating Distribution

Stars

47%

Stars

35%

Stars

12%

Stars

Share your experience

Luis

Small Business, 1-10 employees

Free Trial

4.0

January 2024

“Drip will help your Marketing for your Business”

Pros

I like the fact that it helps me in everything as it allows me to communicate and market my business side by side.

Cons

Well I feel like the price of the software is too high. I am just hoping that they will reconsider it.

Rating Distribution

Ease of use

Value for money

Customer Support

Functionality

Rita

Human Resources, 1-10 employees

Less than a year

4.0

October 2023

“Drip cmr and marketing tools”

Pros

I use Drip CRM and marketing tools for my business and its great

Cons

I have not faced any issues while using this software

Rating Distribution

Ease of use

Value for money

Customer Support

Functionality

Oliver

Consultants, 500+ employees

More than a year

5.0

September 2023

“True, Choices have consequences. Chosing Drip has turned tables.”

Pros

Drip might be a simple tool, but it is highly valuable to me. Its an easy to use software that is simple to launch, integrate and customize which makes it a highly effective tool. Drip is user friendly and comes with endless benefits. In fact, we have not even come close to tapping into all the advantages Drip offers. I am determined to achieve even more with it.

Cons

Drip has the most helpful help desk I have come across. They thoroughly address any questions and resolve all our issues quickly.

Rating Distribution

Ease of use

Value for money

Customer Support

Functionality

View All 51 Reviews