Drip

Drip is a powerful CRM and email marketing system. It helps businesses with automation tools, meaningful insights, and interactive customer relationships. Its key features facilitate centralized workflows, purchase scoring, and dozens of integrations. Although it needs improved HTML emails, Drip supports custom emails, visual and text-based builders, and robust tracking.

What is Drip?

Overview

Drip is an e-commerce CRM and marketing automation tool that offers users the tools to know their customers better using our features. Users can craft every interaction with leads, users on trial and customers like an expert. They can also send custom emails based on user behavior and automate marketing for a fraction of the price demanded by bigger vendors in the market. Drip has some innovative and unique features including Automated Workflow, purchase intent scoring, email personalization, social adverts with Drip's Custom Audiences integration on Facebook, and more.

The application has a visual workflow developer that gives users a chance to design their client journey carefully, with triggers and relating activities. every step of the workflow building has tips that guide clients and provide them with data to comprehend and finish their procedures. Drip offers a text-based as well as visual email builder for creating personalized emails for different customer groups. Customer groups can be defined based on demographics, segments, activities, and more. Drip's website tracking enables users to track the customer journey and allows managers to track customer loyalty through leaderboards.

Pricing: Drip offers a free version with limited functions. The paid versions include "Basic" for $49.00/month and "Pro" for $99.00/month.

USP: Innovative tools for automation and tracking the customer journey. Drip is a visual application that makes working fun and interactive. Targeted campaigns increase the chances of subscriber retention, as users would be receiving emails that are relevant to them.

Support: Online and phone (business hours).

Things Customers like: Easy to use, efficient, and robust solution at a great price. The automation tools are top-notch. The user interface is comprehensive and user-friendly. It works way better than MailChimp in terms of offered functionalities.

Things Customers do not like: it can be challenging to bring in your custom HTML-responsive email templates if you are not a programming expert. Limited and basic email templates, There's a steep learning curve. Not a lot of good support for HTML emails.