Hootsuite is a web-based social media management platform for brand management with over 16 million users worldwide. It is designed to empower businesses to execute amazing social media strategies and activities across their organizations. The solution's user interface takes the form of a dashboard and collaboratively carries out campaigns across various social networks such as LinkedIn, Google+, Facebook, Twitter, Foursquare, Pinterest, YouTube, TrendSpottr, Mixi and WordPress. Teams can coordinate within a secure environment across all devices and departments to manage social media profiles, engage with customers, and generate revenue.
The Hootsuite dashboard has tabs that organize all the linked social profiles. With the help of this platform, businesses can effortlessly manage social media platforms simultaneously and use them to provide customer support, offer personalized deals to followers, and motivate them to buy their products or services again. With the premium plans, users are offered advanced features such as security, team collaboration, functionalities for measurement and reporting, audience engagement, and social analytics.
Pricing: pricing starts at $19.99/month. While Hootsuite Pro costs $45/month or $540 per year. Limiting to a maximum of 1 user with no more team users on Hootsuite Pro. Users can get a discount if they pay yearly - $348 amounting to $29/month.
USP: Hootsuite allows users to manage several contributors and share data and access rights without the sharing of passwords. A wide range of design themes is available, users can work smartly with social streams, columns, and tabs.
Support: Support can be reached online, via email and phone (business hours and 24/7 live representatives)
Things Customers like: The all-one interface allows you to add different networks to monitor quickly. Different tabs allow users to manage all accounts efficiently. Easy post-scheduling capability on various platforms. Users can easily make analytics reports for social media properties.
Things Customers do not like: Can be highly overpriced with the app, additional users, detailed reports and training costs. Weak in-depth analysis, reporting, and listening tools. Not the most user-friendly, can be clunky.
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Pros: The software is an amazing means of saving up on a load of time wasted on maintaining a presence on every single social media platform every single day. It allows me to schedule all the content for all my social media pages for my blog and I wouldn't worry about it.
Cons:The dashboard could be better organized as it can seem cluttery and keeping track of things can be confusing sometimes.
Pros: I couldn’t be happier that I chose to use Hootsuite when I did. Ever since I started on it, managing all my social media accounts has become a breeze. I still explore the market to see if there is any better product out there but Hootsuite is the best there is.
Cons:They charge extra credits to generate reports.
Pros:Hootsuite offers easy and quick support for a list of social media accounts. Coordinating and scheduling posts across various platforms is done efficiently.
Cons:The follow up on posted/failed posts is not intuitive in terms of checking if certain media is posted on different platforms like Twitter, Facebook and Instagram with their separate file types and user tags.
Pros:The software adds so much convenience to the life of a busy person. There is no need to check and post on different social platforms every single day and then manually monitoring their progress when Hootsuite takes of it all with a number of added perks. Once you schedule your posts, you’re good to go for a long time.
Cons:The learning curve can be rather tricky but once you get used to things, Hootsuite is very intuitive.
Pros:Maintaining a presence on social media is really easy with Hootsuite. The software allows you to schedule posts in bulk at one time and coordinate posting times across different social media platforms.
Cons:Integration is usually great but the Instagram link expires every once in a while, which prevents regular posts from being uploaded. It takes a long time to fix it, the Instagram issue still persists.
Pros:Simple and easy to navigate layout. A great tool to stay up-to-date on the latest trends and promote your business accordingly.
Cons:There are no cons to Hootsuite. This is the best software for promoting your business on social media.
Pros: Twitter posts scheduling is so simple with Hootsuite. All of the scheduled tweets are then displayed onto a calendar which gives you an overview of your activities. I love this convenience.
Cons:The dashboard can seem a bit overwhelming at times. Other than that, everything else is very user-friendly.
Pros:Hootsuite revolutionizes social media networking with its scheduled and coordinated posting capabilities across several social networking sites at a time.
Cons:The solution is not the simplest so it takes a while to get familiarized with all the bells and whistles. Works extremely smoothly once you get the hang of things.
Pros:The software has some perks to offer including the team features and scheduled updates.
Cons:There are no dates specified for the Facebook insights, shortened URLs are absurdly overpriced. And highly expensive to generate analytics reports. Overall, the product is not worth the expense for our clients.
Pros:The software is quite useful but the working is a bit complicated does not connect to all aspects of the collaborating applications so that you miss some of the functionality. I do, however, really appreciate the ability to schedule all my social media posts from one mainframe.
Cons: You cannot use more than 3 accounts with more than 1 user in the free edition.
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