Hootsuite, as a social media management platform, enables businesses to run campaigns collaboratively across multiple social networks. It offers features for campaign coordination, customer engagement, and revenue generation. Although there is a steep learning curve, Hootsuite provides advanced security, collaboration, and analytics. Its all-in-one dashboard centralizes the entire workflow.
Hootsuite Specifications
Campaign Management
Lead Generation
Customer Segmentation
Email Marketing
What is Hootsuite?
Overview
Hootsuite is a web-based social media management platform for brand management with over 16 million users worldwide. It is designed to empower businesses to execute amazing social media strategies and activities across their organizations. The solution's user interface takes the form of a dashboard and collaboratively carries out campaigns across various social networks such as LinkedIn, Google+, Facebook, Twitter, Foursquare, Pinterest, YouTube, TrendSpottr, Mixi and WordPress. Teams can coordinate within a secure environment across all devices and departments to manage social media profiles, engage with customers, and generate revenue.
The Hootsuite dashboard has tabs that organize all the linked social profiles. With the help of this platform, businesses can effortlessly manage social media platforms simultaneously and use them to provide customer support, offer personalized deals to followers, and motivate them to buy their products or services again. With the premium plans, users are offered advanced features such as security, team collaboration, functionalities for measurement and reporting, audience engagement, and social analytics.
Pricing: pricing starts at $19.99/month. While Hootsuite Pro costs $45/month or $540 per year. Limiting to a maximum of 1 user with no more team users on Hootsuite Pro. Users can get a discount if they pay yearly - $348 amounting to $29/month.
USP: Hootsuite allows users to manage several contributors and share data and access rights without the sharing of passwords. A wide range of design themes is available, users can work smartly with social streams, columns, and tabs.
Support: Support can be reached online, via email and phone (business hours and 24/7 live representatives)
Things Customers like: The all-one interface allows you to add different networks to monitor quickly. Different tabs allow users to manage all accounts efficiently. Easy post-scheduling capability on various platforms. Users can easily make analytics reports for social media properties.
Things Customers do not like: Can be highly overpriced with the app, additional users, detailed reports and training costs. Weak in-depth analysis, reporting, and listening tools. Not the most user-friendly, can be clunky.
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