Name: Hootsuite
Rating: 4.4 (10 reviews)

Last Updated Sep 2, 2024

Overview

Hootsuite, as a social media management platform, enables businesses to run campaigns collaboratively across multiple social networks. It offers features for campaign coordination, customer engagement, and revenue generation. Although there is a steep learning curve, Hootsuite provides advanced security, collaboration, and analytics. Its all-in-one dashboard centralizes the entire workflow.

Overall Rating

Based on 10 users reviews

4.4

All Reviews

Rating Distribution

Positive

100%

Neutral

Negative

Starting Price

Custom

Product Snapshot

Hootsuite Specifications

Campaign Management
Lead Generation
Customer Segmentation
Email Marketing
Social Media Management
Content Management
Analytics and Reporting
Marketing Automation
Budget Tracking
Event Management

View All Specifications

What is Hootsuite?

Overview

Hootsuite is a web-based social media management platform for brand management with over 16 million users worldwide. It is designed to empower businesses to execute amazing social media strategies and activities across their organizations. The solution's user interface takes the form of a dashboard and collaboratively carries out campaigns across various social networks such as LinkedIn, Google+, Facebook, Twitter, Foursquare, Pinterest, YouTube, TrendSpottr, Mixi and WordPress. Teams can coordinate within a secure environment across all devices and departments to manage social media profiles, engage with customers, and generate revenue.

The Hootsuite dashboard has tabs that organize all the linked social profiles. With the help of this platform, businesses can effortlessly manage social media platforms simultaneously and use them to provide customer support, offer personalized deals to followers, and motivate them to buy their products or services again. With the premium plans, users are offered advanced features such as security, team collaboration, functionalities for measurement and reporting, audience engagement, and social analytics.

Pricing: pricing starts at $19.99/month. While Hootsuite Pro costs $45/month or $540 per year. Limiting to a maximum of 1 user with no more team users on Hootsuite Pro. Users can get a discount if they pay yearly - $348 amounting to $29/month.

USP: Hootsuite allows users to manage several contributors and share data and access rights without the sharing of passwords. A wide range of design themes is available, users can work smartly with social streams, columns, and tabs.

Support: Support can be reached online, via email and phone (business hours and 24/7 live representatives)

Things Customers like: The all-one interface allows you to add different networks to monitor quickly. Different tabs allow users to manage all accounts efficiently. Easy post-scheduling capability on various platforms. Users can easily make analytics reports for social media properties.

Things Customers do not like: Can be highly overpriced with the app, additional users, detailed reports and training costs. Weak in-depth analysis, reporting, and listening tools. Not the most user-friendly, can be clunky.

Pros And Cons of Hootsuite

A quick look at Hootsuite's strengths and weaknesses to
help you decide if it's the right fit

Pros

It is modern, affordable and easy-to-use

Cons

It is modern, affordable and easy-to-use

Hootsuite Reviews

Insights from real users on Hootsuite’s features,
performance, and overall experience.

Total 10 reviews

4.4

All reviews are from verified customers

Rating Distribution

Stars

40%

Stars

60%

Stars

Share your experience

Ivana

New Marketing.Agency , 101-500 employees

5.0

August 2019

“All-in-one social media management ”

Pros

I couldn’t be happier that I chose to use Hootsuite when I did. Ever since I started on it, managing all my social media accounts has become a breeze. I still explore the market to see if there is any better product out there but Hootsuite is the best there is.

Cons

They charge extra credits to generate reports.

Rating Distribution

Ease of use

Value for money

Customer Support

Functionality

Sarah

Media, 51-100 employees

4.0

August 2019

“must-have for bloggers ”

Pros

The software is an amazing means of saving up on a load of time wasted on maintaining a presence on every single social media platform every single day. It allows me to schedule all the content for all my social media pages for my blog and I wouldnt worry about it.

Cons

The dashboard could be better organized as it can seem cluttery and keeping track of things can be confusing sometimes.

Rating Distribution

Ease of use

Value for money

Customer Support

Functionality

Julian

Megalomedia, 51-100 employees

4.0

August 2019

“Major asset in managing online presence ”

Pros

Hootsuite offers easy and quick support for a list of social media accounts. Coordinating and scheduling posts across various platforms is done efficiently.

Cons

The follow up on posted/failed posts is not intuitive in terms of checking if certain media is posted on different platforms like Twitter, Facebook and Instagram with their separate file types and user tags.

Rating Distribution

Ease of use

Value for money

Customer Support

Functionality

View All 10 Reviews