Sprout Social is a powerful cloud-based CRM and social media management platform aimed at helping individual entrepreneurs, small and growing businesses, full-service and niche agencies, as well as enterprise corporations, to manage their audience interactions, lead generation, and marketing routines. Some of the prominent features include social media engagement, conversation tracking, automated publishing, analytics, content management, listening and reporting solutions.
SproutSocial provides solutions for leading agencies and brands including Hyatt, Evernote Anthropologie, Ogilvy, Leo Burnett, GrubHub, and Zipcar. It enables brands to simplify social management, collaborate across teams and provide top-of-the-line customer experience. The software's social media publishing functionality enables users to automate the process of scheduling their social media content and managing content approval prior to publishing. Users can monitor the social media performance of the brand across various platforms with SproutSocial's reporting and social media analytics functionalities.
Sprout is available via a web browser, iOS, and Android. The solution supports Facebook, Google+, Twitter, Instagram, Pinterest, and LinkedIn.
Pricing: For Standard Plan pricing starts at $99/user/month. The Professional plan at $149/user/month (with additional features for business), and the Advanced plan $249/user/month (enterprise-level solutions).
USP: Sprout Social's Smart Inbox collects all messages sent by people to your social accounts. Unique automation tools like Bot Builder, Sprout Que, Viral Post, and advanced Twitter automation features are offered. Third-party integration with apps like Zendesk or UserVoice.
Support: Support is provided via phone and online.
Things customers like: Sprout's publishing tools make communication across networks and devices seamless. The analytics go beyond post-specific metrics to reveal valuable social media management insights like audience responsiveness and engagement.
Things customers do not like: Sprout offers support for only a limited number of social networking platforms. Lack of proper integration with LinkedIn. Costs extra for additional features, can be quite overpriced
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Pros:We have had a great experience using SproutSocial. Highly recommended to teams looking for a strong no-fuss social media management system with great analytics.
Cons:If you aren't utilizing all its capabilities, it can come off as overpriced.
Pros:The software has a number of really innovative and powerful tools to offer. It is feature-rich and great for effective social media management with all basis covered such as comments and mentions etc. Comprehensive and extensive analytic reports prove to be extremely useful. Truly a great service, best suited for agencies with a large budget and advanced needs.
Cons:As great as it is, Sprout Social comes at a luxury price. It is unjustified especially because you can find similar feature sets in several competing platforms. Even if it's two different systems, they will cost you less than Sprout Social
Pros:Easy and organized way to manage social media accounts without it taking up too much time and effort. Sprout Social allows me to maintain presence by scheduling posts ahead of time.
Cons:Instagram posting can be tricky, at times.
Pros:Love the quick performance insights this software provides that allows us to improve more smartly.
Cons:The learning curve can be tricky. takes time to get used to the system's full functionality.
Pros:You can easily categorize your posts into groups. Within their own section, every client has their own social and their own metrics. There's also a post-approval process built-in for your clients. Sprout Social has the best customer support. My sales rep checks in to make sure I'm doing okay and offers dedicated customer service. Because of him, I went from feeling okay about managing others' social media to being confident and getting more clients. This tool has made me a lot of money.
Cons:It is quite expensive if you're only using it for a few things If you're managing multiple clients on several platforms, it is well worth the money.
Pros:Working in social media requires me to be active online. One thing that I love about Sprout Social is that I can schedule all of my content for the weekend so I can take a step back and not have to be on my phone all the time. Scheduling ahead of time is a great time saver. It does exactly what I need it to do with no problems. Would definitely recommend it to people who's jobs require a lot of social media activity.
Cons:My profiles seem to disconnect every once in a while. though, it's not really a big issue.
Pros:Sprout Social is overall, the best solution I've found to streamline social posting. It helps streamline my social posting across all social channels. I can even cross-post, plan, and review analytics all in one dashboard
Cons:With Instagram posts, you can schedule them in the software, but still, have to log in to Instagram to make it publish.
Pros:Great functionality. Allows you to schedule posts, provides prompt insights and offers content ideas. Quite cost-effective.
Cons:Could use more analytics. The user experience seems to lag and content ideas are mostly irrelevant.
Pros:I got the chance to use Sprout from one of my customer's account and I have found it to be truly impressive in its orderly arrangement and simplicity of efficiently managing multiple things at once. it also offers a tool to customize Instagram and Facebook data and display it easily on the site.
Cons:I find the deploying this to a site is made in an obsolete way, which should have been improved to the newest standards.
Pros:Really easy to communicate between teams to coordinate and monitor progress all from within the system.
Cons:Pinterest scheduling is not the best. Repinning is quite complicated.
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