SproutSocial Social Media Management

What is Sprout Social?

Overview

Sprout Social is a powerful cloud-based CRM and social media management platform aimed at helping individual entrepreneurs, small and growing businesses, full-service and niche agencies, as well as enterprise corporations, to manage their audience interactions, lead generation, and marketing routines. Some of the prominent features include social media engagement, conversation tracking, automated publishing, analytics, content management, listening, and reporting solutions.

SproutSocial provides solutions for leading agencies and brands including Hyatt, Evernote Anthropologie, Ogilvy, Leo Burnett, GrubHub, and Zipcar. It enables brands to simplify social management, collaborate across teams and provide a top-of-the-line customer experience. The software's social media publishing functionality enables users to automate the process of scheduling their social media content and managing content approval prior to publishing. Users can monitor the social media performance of the brand across various platforms with SproutSocial's reporting and social media analytics functionalities.

Sprout is available via a web browser, iOS, and Android. The solution supports Facebook, Google+, Twitter, Instagram, Pinterest, and LinkedIn.

Pricing: For the Standard Plan pricing starts at $99/user/month. The Professional plan at $149/user/month (with additional features for business), and the Advanced plan is $249/user/month (enterprise-level solutions).

USP: Sprout Social's Smart Inbox collects all messages sent by people to your social accounts. Unique automation tools like Bot Builder, Sprout Que, Viral Post, and advanced Twitter automation features are offered. Third-party integration with apps like Zendesk or UserVoice.

Support: Support is provided via phone and online.

Things customers like: Sprout's publishing tools make communication across networks and devices seamless. The analytics go beyond post-specific metrics to reveal valuable social media management insights like audience responsiveness and engagement.

Things customers do not like: Sprout offers support for only a limited number of social networking platforms. Lack of proper integration with LinkedIn. Costs extra for additional features can be quite overpriced.