Glue Up

What Is Glue Up?

Glue Up is an all-in-one CRM platform that helps conference organizers, consultancy firms, and training and development organizations manage member relationships and engagement. It supports centralized contact and member management, list segmentation, duplicate contact merging, prospect discovery, task assignment, revenue forecasting, email campaigns, direct messaging, and a member portal. The platform also keeps teams on top of follow-ups with custom reminders, lets them add notes and files to contact records, and keeps members engaged through push notifications.

What Is Glue Up Best For?

Glue Up’s standout feature is its Advanced CRM (Add-on), a paid package for managing member relationships and revenue opportunities. It lets teams link Outlook emails to CRM profiles, organize deals on separate boards, and forecast income using deal stages and expected close dates. As a result, managers can see the conversations behind each opportunity, track progress across initiatives, and plan budgets around projected revenue.

How Much Does Glue Up Cost?

Glue Up pricing starts at $3,000–$6,500/year for the Professional plan. Contracts are billed annually by default, with tailored pricing available for a single event, webinar, or special project.

• Advanced: $8,000–$18,500/year
• Enterprise: Custom pricing

Membership organizations may incur additional costs for:

• Advanced CRM Add-On: Estimated at $1,000–$3,000+/year, depending on organization size and user count
• Integrations: Potentially $0–$2,500+/year for each paid integration, based on the connection selected
• Website Solution: Approximately $2,000–$10,000+ for setup and $1,000–$5,000+/year, according to website requirements
• Branding And White-Label Options: Typically $500–$5,000+/year, subject to the options selected
• Additional Administrators: Likely $300–$1,000+/admin/year, based on the number of extra accounts

Users generally consider Glue Up CRM ‘good value’ despite its higher pricing. Many reviewers feel the cost is justified because the platform combines membership management, events, CRM, and communications in one system. However, some smaller organizations find it expensive and overly complex when they use only a few features.

Disclaimer: The pricing is subject to change.

Glue Up Integrations

The platform integrates with different third-party platforms, such as:

• Xero accounting solution
• Google Analytics
• Oasis LMS
• QuickBooks
• Cvent event management
• Stripe

How Does Glue Up Work?

Here's a step-by-step guide to use Glue Up features:

• Log in to the Glue Up platform with your credentials
• Import member and contact data into a centralized CRM
• Set up membership structures and define renewal cycles for ongoing member management
• Build events, configure registration, and manage ticketing in one place
• Send email communications to members using built-in campaign tools and segmented lists
• Issue invoices and collect payments through integrated billing options
• Monitor member activity and engagement using reporting and analytics tools

Who Is Glue Up For?

Glue Up is designed for organizations across a range of sectors, including:

• Associations
• Chambers of commerce
• Conference organizers
• Consultancy firms
• Corporations
• Financial services
• Non-profits
• Training and development organizations

Glue Up Use Cases

Based on Glue Up’s current capabilities and user reviews, these are situations where its CRM is a good fit:

Membership Managers Following Up On Upcoming Renewals

A membership manager loses track of which members have paid, need approval, or have entered a grace period. This is where Glue Up CRM comes in. It groups renewals by status and keeps member details, expiration dates and payment information together. The manager can review the relevant records and follow up with members before their memberships lapse.

Sponsorship Managers Tracking Separate Revenue Goals

Sponsorship managers lose track of follow-ups when sponsorship deals compete for attention with membership and event opportunities in the same pipeline. To help, the platform lets managers assign sponsorship deals to a dedicated opportunity board and check their expected close dates in Forecast View. User reviews suggest that this gives teams a fuller view of their revenue opportunities.

Event Coordinators Following Up With Attendees

Event coordinators struggle to match conference attendance with existing member records. Glue Up links registration and attendance data to relevant records. Coordinators can then identify attendees, review their previous engagement, and prepare relevant follow-ups instead of rebuilding an attendee list from separate files.

Communications Managers Contacting The Right Member Groups

A communications manager risks sending event invitations to lapsed members and unrelated contacts. To prevent this, Glue Up uses membership status, event history, and other CRM data to segment the audience. The manager can then send targeted invitations to current members from the platform.

Is Glue Up Right For You?

Glue Up CRM may suit membership managers handling large contact lists and frequent renewals. The National Rural Education Association, for example, has used the CRM to track 5,000+ contacts. Its team reviewed newsletter engagement and renewal status to identify members who need follow-up. Compared with standalone CRMs, Glue Up connects membership, event, and communication activity to the same member records, giving teams a more complete view of each member.

For US-based organizations with a registered Belgian entity, the platform integrates with Peppol and sends electronic invoices to Peppol-enabled recipients through StoreCove. It also saves the billing details in CRM company records, so finance staff can reference them when invoicing those companies.

The vendor encrypts data at rest with AES-256, encrypts daily database backups, and continuously monitors its production systems. The platform is GDPR-ready and also references the CCPA and the ‘Data Privacy Framework’ program. It uses PCI DSS-compliant payment gateways and does not process, store, or transmit payment card data.

Glue Up runs its production software on continuously patched Linux servers. Moreover, data storage practices vary by account domain to reflect applicable regulations, such as the GDPR or China’s Cybersecurity Law.

The vendor serves 2,000+ organizations globally, including AmCham, Asia Society Japan, the British Chamber of Commerce Singapore, the European Chamber of Commerce of the Philippines, and the Singapore Venture and Private Capital Association.

Unsure whether Glue Up suits your requirements? Get in touch at (661) 384-7070, and we will help you assess it more clearly.