Marketo Engage is a robust platform that empowers businesses to personalize communication and master lead management. The software helps businesses to execute impactful campaigns and gain valuable insights through advanced analytics. Optimize your marketing strategy, unlock growth, and achieve unparalleled success with this software.

Marketo Engage Software Specifications

Contact Management

Lead Management

Opportunity Management

Sales Forecasting

View All Specifications

What Is Marketo Software?

Overview

Marketo Engage is a powerful marketing automation software that empowers businesses to optimize their marketing efforts. Marketers can enhance customer engagement, nurture leads, and eventually boost revenue by utilizing its features for personalized communication, lead management, campaign execution, and analytics.

Marketo Pricing

The Marketo software offers four pricing and packaging plans:

  • Growth
  • Select
  • Prime
  • Ultimate
The cost of Marketo may vary based on factors such as features included and the number of users.

Marketo Engage Software Integrations

Marketo software integrates with Adobe Workfront. To further explore its integrations, watch a free Marketo Demo.

Who Is Marketo Engage Software For?

Some of the industries using Marketo software include:

  • Information technology (IT)
  • Healthcare
  • Marketing and advertising
  • Financial services

Is Marketo Engage Software Right For You?

Based on its reviews, Marketo Engage software may be a worthy choice for your business. It offers a unified solution that enables companies to attract, segment, and nurture customers throughout their entire journey, from initial engagement to becoming loyal users.

Marketo Engage facilitates meaningful and impactful benefits, ensuring that each customer contributes to overall business success. Read through Marketo reviews and contact our experts on (661) 384-7070 to help you make the best decision.

Marketo Engage Software Features

Lead management helps marketers capture and track leads. They assign lead scores, and nurture leads with automated drip campaigns. The software also offers lead segmentation and profiling to personalize communication and prioritize high-quality leads for sales teams.

how it worksSee How It Works

With Marketo Engage, marketers can plan, execute, and manage marketing campaigns across multiple channels. This feature provides a centralized platform for creating and tracking campaigns for email marketing, social media, search engine marketing, and more.

how it worksSee How It Works

Marketo Engage enables marketers to create and send personalized emails to targeted audience segments. It offers email templates, drag-and-drop editors, and dynamic content capabilities to design compelling email campaigns.

how it worksSee How It Works

This feature provides advanced reporting and analytics functionalities to measure and evaluate marketing performance. The software offers real-time data insights, customizable dashboards, and visualizations to track key metrics, such as conversion rates, engagement levels, and revenue attribution.

how it worksSee How It Works

Marketo Engage supports various online marketing channels and strategies, including capabilities for social media marketing, search engine marketing (SEM), and landing page optimization. It enables marketers to manage social media campaigns, track performance metrics, and integrate SEM campaigns with analytics to measure ROI.

how it worksSee How It Works

Pros and Cons of Marketo Engage Software

Pros

  • User friendly
  • Comprehensive marketing features
  • Easy navigation

Cons

  • Slow customer service
  • Steep learning curve

Marketo Engage Software Reviews

Overall Rating

4.3

115 Review(s)

Rating Distribution

5

star

(56)

4

star

(43)

3

star

(16)

2

star

1

star

December 2023

Marketo Engage has helped me streamline my marketing efforts and improve customer engagement.

Josua

Automotive

Ease of use

8

Value for money

9

Customer Support

6

Functionality

8

Pros

The software's automation and personalization features are strong making it easier to nurture leads and drive conversions.

Cons

The user-friendliness of the reporting and analytics features could be improved as navigating through data can feel overwhelming at times.

December 2023

I use Marketo Engage to supercharge my marketing campaigns and track results effortlessly.

Victoria

Automotive

Ease of use

8

Value for money

6

Customer Support

9

Functionality

10

Pros

The user-friendly interface and powerful automation features simplify my marketing tasks.

Cons

I desire more advanced and customizable reporting and analytics features to gain in-depth insights.

December 2023

Marketo Engage has been a game-changer for my marketing efforts. It has streamlined my processes and improved my campaign performance.

Alicia

Automotive

Ease of use

10

Value for money

7

Customer Support

6

Functionality

10

Pros

Marketo Engage is impressively user-friendly automating my marketing campaigns and effectively nurturing leads.

Cons

The reporting capabilities could be more robust. I look forward to seeing advanced analytics and enhanced reporting capabilities in the future.

December 2023

Marketo Engage helps me track and manage marketing campaigns seamlessly.

Adolfo

Automotive

Ease of use

6

Value for money

7

Customer Support

6

Functionality

6

Pros

The game-changing customization options and automation features are remarkable.

Cons

Initially the learning curve is steep and the interface can be overwhelming.

December 2023

Awesome solution for managing marketing campaigns all form one place

Janelle

Construction

Ease of use

8

Value for money

7

Customer Support

7

Functionality

10

Pros

We seamlessly integrated Marketo with our marketing platforms without the need for any API connections. Thanks to its native integrations we quickly connected our tools and experienced smooth campaign monitoring. Marketo offers extensive customization options allowing us to easily navigate between different campaign types and add additional metrics to our reports. The software's campaign monitoring works seamlessly and provides ample customization options enhancing our ability to track and measure campaign performance accurately.

Cons

Apart from occasional issues with delayed or malfunctioning reports we haven't encountered significant problems so far.

December 2023

Email marketing with a wide array of versatile features.

Jose Manuel

Marketing and Advertising

Ease of use

8

Value for money

7

Customer Support

7

Functionality

10

Pros

Marketo Engage is a versatile asset for email marketing providing a wide range of features.

Cons

Marketo Engage is a versatile asset in your email marketing toolkit offering a wide range of powerful features.

November 2023

Good marketing activities automation tool

Anonymous

Not Specified

Ease of use

10

Value for money

6

Customer Support

7

Functionality

6

Pros

I appreciate the marketing automation advantages it offers such as email configuration newsletter creation lead generation and tracking.

Cons

Integrating the tool into a standard working environment could be made easier considering the overlapping functionalities of several advanced tools.

October 2023

Marketeo engage improve your customer engagement

Marlyn

Information Technology and Services

Ease of use

8

Value for money

7

Customer Support

7

Functionality

10

Pros

Marketo Engage has been extremely helpful for our email campaigns. It offers a variety of tools for targeting our audience creating visually appealing emails with landing pages and analyzing campaign results. The platform's intuitive nature makes it accessible to both new and advanced users.

Cons

The cost might be a concern for smaller businesses and the extensive range of features can be intimidating for newcomers requiring some time to learn and adapt.

September 2023

Marketo saved us from having to use 10 different platforms

Thomas

Hospitality

Ease of use

8

Value for money

7

Customer Support

7

Functionality

10

Pros

Its remarkable data consolidation abilities are the standout feature. It saves us countless hours by synchronizing multiple channels and enables us to make informed decisions with valuable data resulting in cost savings.

Cons

The initial setup can be a bit confusing and time-consuming. We experienced minor bugs such as design elements disappearing when saving etc.

September 2023

Basic Use Cases are Great. Integrations with other systems - less so

Anonymous

Not Specified

Ease of use

6

Value for money

5

Customer Support

9

Functionality

8

Pros

Basic email marketing and automation tasks can be easily accomplished without extensive technical assistance.

Cons

The pricing structure of Marketo Engage is based on the number of records in the database which means paying for unused records or implementing a mechanism to manage them. Integrations with other systems often encounter issues and don't meet expectations. For example the connector with Microsoft Dynamics only works if the record doesn't already exist in Marketo. Defining an audience in Dynamics for use in Marketo requires manual coding which can be very frustrating.

Frequently Asked Questions

Yes, it has an API available for use.