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Marketo Engage Software

115 Review(s)

Overview

Marketo Engage is a robust platform that empowers businesses to personalize communication and master lead management. The software helps businesses to execute impactful campaigns and gain valuable insights through advanced analytics. Optimize your marketing strategy, unlock growth, and achieve unparalleled success with this software.

Overall Rating

Based on 115 users reviews

4.3

Rating Distribution

Positive

86%

Neutral

14%

Negative

0%

Starting Price
Custom

Marketo Engage Software Specifications

Contact Management

Lead Management

Opportunity Management

Sales Forecasting

View All Specifications

What Is Marketo Software?

Overview

Marketo Engage is a powerful marketing automation software that empowers businesses to optimize their marketing efforts. Marketers can enhance customer engagement, nurture leads, and eventually boost revenue by utilizing its features for personalized communication, lead management, campaign execution, and analytics.

Marketo Pricing

The Marketo software offers four pricing and packaging plans:

  • Growth
  • Select
  • Prime
  • Ultimate
The cost of Marketo may vary based on factors such as features included and the number of users.

Marketo Engage Software Integrations

Marketo software integrates with Adobe Workfront. To further explore its integrations, watch a free Marketo Demo.

Who Is Marketo Engage Software For?

Some of the industries using Marketo software include:

  • Information technology (IT)
  • Healthcare
  • Marketing and advertising
  • Financial services

Is Marketo Engage Software Right For You?

Based on its reviews, Marketo Engage software may be a worthy choice for your business. It offers a unified solution that enables companies to attract, segment, and nurture customers throughout their entire journey, from initial engagement to becoming loyal users.

Marketo Engage facilitates meaningful and impactful benefits, ensuring that each customer contributes to overall business success. Read through Marketo reviews and contact our experts on (661) 384-7070 to help you make the best decision.

Marketo Engage Software Features

Lead management helps marketers capture and track leads. They assign lead scores, and nurture leads with automated drip campaigns. The software also offers lead segmentation and profiling to personalize communication and prioritize high-quality leads for sales teams.

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With Marketo Engage, marketers can plan, execute, and manage marketing campaigns across multiple channels. This feature provides a centralized platform for creating and tracking campaigns for email marketing, social media, search engine marketing, and more.

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Marketo Engage enables marketers to create and send personalized emails to targeted audience segments. It offers email templates, drag-and-drop editors, and dynamic content capabilities to design compelling email campaigns.

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This feature provides advanced reporting and analytics functionalities to measure and evaluate marketing performance. The software offers real-time data insights, customizable dashboards, and visualizations to track key metrics, such as conversion rates, engagement levels, and revenue attribution.

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Marketo Engage supports various online marketing channels and strategies, including capabilities for social media marketing, search engine marketing (SEM), and landing page optimization. It enables marketers to manage social media campaigns, track performance metrics, and integrate SEM campaigns with analytics to measure ROI.

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Pros And Cons of Marketo Engage Software

Pros

  • User friendly

  • Comprehensive marketing features

  • Easy navigation

Cons

  • Slow customer service

  • Steep learning curve

Marketo Engage Software Reviews

Total 115 reviews

4.3

All reviews are from verified customers

Rating Distribution

5

Stars

49%

4

Stars

37%

3

Stars

14%

2

Stars

0%

1

Stars

0%

Share your experience

JM

Jose Manuel

Marketing and Advertising, 1-10 employees

More than a year

5.0
December 2023

Email marketing with a wide array of versatile features.

Pros

Marketo Engage is a versatile asset for email marketing providing a wide range of features.

Cons

Marketo Engage is a versatile asset in your email marketing toolkit offering a wide range of powerful features.

Rating Distribution

Ease of use

8

Value for money

7

Customer Support

7

Functionality

10

J

Janelle

Construction, 51-100 employees

More than a year

5.0
December 2023

Awesome solution for managing marketing campaigns all form one place

Pros

We seamlessly integrated Marketo with our marketing platforms without the need for any API connections. Thanks to its native integrations we quickly connected our tools and experienced smooth campaign monitoring. Marketo offers extensive customization options allowing us to easily navigate between different campaign types and add additional metrics to our reports. The software's campaign monitoring works seamlessly and provides ample customization options enhancing our ability to track and measure campaign performance accurately.

Cons

Apart from occasional issues with delayed or malfunctioning reports we haven't encountered significant problems so far.

Rating Distribution

Ease of use

8

Value for money

7

Customer Support

7

Functionality

10

A

Adolfo

Automotive, 11-50 employees

Less than 6 months

4.0
December 2023

Marketo Engage helps me track and manage marketing campaigns seamlessly.

Pros

The game-changing customization options and automation features are remarkable.

Cons

Initially the learning curve is steep and the interface can be overwhelming.

Rating Distribution

Ease of use

6

Value for money

7

Customer Support

6

Functionality

6

Frequently Asked Questions

Yes, it has an API available for use.

It supports English, French, German, and Japanese.

It integrates with Adobe Workfront.

Yes, Marketo Engage supports mobile devices.

The software offers four pricing plans: Growth, Select, Prime and Ultimate. To get more information contact their representatives.

Marketo benefits a wide range of businesses, including small, mid-size, and large enterprises. It serves various industries such as marketing and advertising, information technology and services, Healthcare, and financial services.

Marketo Engage offers support through FAQs/forums, phone, email/help desk, knowledge base, and chat.