Marketo Engage Software

Marketo Engage Software

115 Reviews

Marketo Engage software empowers businesses with robust marketing automation tools, including lead management, email marketing, and analytics. Its intuitive interface facilitates seamless campaign creation and optimization. Despite requiring some expertise for customization, Marketo Engage stands out as a valuable solution for businesses seeking to streamline their marketing efforts and drive growth.

Marketo Engage Software Specifications

Contact Management

Lead Management

Opportunity Management

Sales Forecasting

View All Specifications

Marketo Engage is essentially an automated email marketing software hosted on the Adobe Experience Cloud. The software has features that aid marketing automation, social marketing, nurturing leads, sales insight, managing budgets, and more. The features enable users to make complex marketing campaigns and monitor their success and ROI through the insight features. 

The software aids businesses in setting up their online marketing strategies and executing them as well. Marketo has been in the market for a while and is used by all types of businesses to set up their email marketing campaigns amongst other things. 

Key Features of Marketo Engage Software

Lead Management

This feature allows users to find new clientele with the help of systems put in place by Marketo. 

Email Marketing

The feature allows users to send mass emails to both current and potential customers allowing for business to flourish. 

Consumer Marketing

 Users can directly tap into their consumers and market directly to them more effectively with Marketo. 

Customer Base Marketing

The software markets effectively to pass customers which helps with repeat clientele which is incredibly beneficial. 

Mobile Marketing

Marketo allows for mobile marketing efforts which is essential in this day and age. 

Marketo Software Pricing

Marketo pricing starts at $895 and goes up depending on which features you choose to purchase. The vendor is also known to give non-profit organizations discounts.

Free Trial

While the vendor does not have a free version of this software available, you can easily contact the vendor for a trial of it. There is a trial of the software available at no cost. 

Pros

  • The customer support team for the software is always available to assist users so they are able to immediately troubleshoot any issues with the software they might be having. 
  • The user interface for the software is incredibly sleek and simple which helps users to get acclimated to the software immediately without having to spend too much time learning the software.
  • The software has a robust insights feature that allows users to glean as much information as possible about their marketing strategies effectiveness.

Cons

  • The software is quite expensive as compared to other software that does the same thing.
  • The software is not easily scalable if you want to change anything in it which can be frustrating and limiting if you have plans to grow. After a certain number of leads, you will find that the software is slowing down.
  • There are a lot of customizations available but learning how to execute these functions can at times be tricky and confusing.

Marketo is a great tool for any business that is looking to expand its online marketing strategy. The software has a number of features that prove to be helpful in such a case. 

Learn more about Marketo and other similar software here. 

Marketo Engage Software Reviews

Overall Rating

4.3

115 Reviews

Rating Distribution

5

star

56

4

star

43

3

star

16

2

star

0

1

star

0

Dec 01, 2023

Marketo Engage has helped me streamline my marketing efforts and improve customer engagement.

Josua

Automotive

Ease of use

8

Value for money

9

Customer Support

6

Functionality

8

Pros

The software's automation and personalization features are strong making it easier to nurture leads and drive conversions.

Cons

The user-friendliness of the reporting and analytics features could be improved as navigating through data can feel overwhelming at times.

Dec 01, 2023

I use Marketo Engage to supercharge my marketing campaigns and track results effortlessly.

Victoria

Automotive

Ease of use

8

Value for money

6

Customer Support

9

Functionality

10

Pros

The user-friendly interface and powerful automation features simplify my marketing tasks.

Cons

I desire more advanced and customizable reporting and analytics features to gain in-depth insights.

Dec 01, 2023

Marketo Engage has been a game-changer for my marketing efforts. It has streamlined my processes and improved my campaign performance.

Alicia

Automotive

Ease of use

10

Value for money

7

Customer Support

6

Functionality

10

Pros

Marketo Engage is impressively user-friendly automating my marketing campaigns and effectively nurturing leads.

Cons

The reporting capabilities could be more robust. I look forward to seeing advanced analytics and enhanced reporting capabilities in the future.

Dec 01, 2023

Marketo Engage helps me track and manage marketing campaigns seamlessly.

Adolfo

Automotive

Ease of use

6

Value for money

7

Customer Support

6

Functionality

6

Pros

The game-changing customization options and automation features are remarkable.

Cons

Initially the learning curve is steep and the interface can be overwhelming.

Dec 01, 2023

Awesome solution for managing marketing campaigns all form one place

Janelle

Construction

Ease of use

8

Value for money

7

Customer Support

7

Functionality

10

Pros

We seamlessly integrated Marketo with our marketing platforms without the need for any API connections. Thanks to its native integrations we quickly connected our tools and experienced smooth campaign monitoring. Marketo offers extensive customization options allowing us to easily navigate between different campaign types and add additional metrics to our reports. The software's campaign monitoring works seamlessly and provides ample customization options enhancing our ability to track and measure campaign performance accurately.

Cons

Apart from occasional issues with delayed or malfunctioning reports we haven't encountered significant problems so far.

Dec 01, 2023

Email marketing with a wide array of versatile features.

Jose Manuel

Marketing and Advertising

Ease of use

8

Value for money

7

Customer Support

7

Functionality

10

Pros

Marketo Engage is a versatile asset for email marketing providing a wide range of features.

Cons

Marketo Engage is a versatile asset in your email marketing toolkit offering a wide range of powerful features.

Nov 01, 2023

Good marketing activities automation tool

Anonymous

N/A

Ease of use

10

Value for money

6

Customer Support

7

Functionality

6

Pros

I appreciate the marketing automation advantages it offers such as email configuration newsletter creation lead generation and tracking.

Cons

Integrating the tool into a standard working environment could be made easier considering the overlapping functionalities of several advanced tools.

Oct 01, 2023

Marketeo engage � improve your customer engagement

Marlyn

Information Technology and Services

Ease of use

8

Value for money

7

Customer Support

7

Functionality

10

Pros

Marketo Engage has been extremely helpful for our email campaigns. It offers a variety of tools for targeting our audience creating visually appealing emails with landing pages and analyzing campaign results. The platform's intuitive nature makes it accessible to both new and advanced users.

Cons

The cost might be a concern for smaller businesses and the extensive range of features can be intimidating for newcomers requiring some time to learn and adapt.

Sep 01, 2023

Marketo saved us from having to use 10 different platforms

Thomas

Hospitality

Ease of use

8

Value for money

7

Customer Support

7

Functionality

10

Pros

Its remarkable data consolidation abilities are the standout feature. It saves us countless hours by synchronizing multiple channels and enables us to make informed decisions with valuable data resulting in cost savings.

Cons

The initial setup can be a bit confusing and time-consuming. We experienced minor bugs such as design elements disappearing when saving etc.

Sep 01, 2023

Basic Use Cases are Great. Integrations with other systems - less so

Anonymous

N/A

Ease of use

6

Value for money

5

Customer Support

9

Functionality

8

Pros

Basic email marketing and automation tasks can be easily accomplished without extensive technical assistance.

Cons

The pricing structure of Marketo Engage is based on the number of records in the database which means paying for unused records or implementing a mechanism to manage them. Integrations with other systems often encounter issues and don't meet expectations. For example the connector with Microsoft Dynamics only works if the record doesn't already exist in Marketo. Defining an audience in Dynamics for use in Marketo requires manual coding which can be very frustrating.

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