Last Updated Jan 7, 2026
Overview
Act-On delivers marketing automation for email campaigns, journeys, lead scoring, and landing pages to help teams run targeted programs efficiently. Some users cite a dated interface and limited reporting flexibility. However, strong templates, precise segmentation, and responsive support still streamline daily execution.
Overall Rating
Based on 50 users reviews
4.3
Rating Distribution
Positive
86%
Neutral
14%
Negative
0%
Starting Price
Custom
Act-On Specifications
Campaign Management
Lead Generation
Customer Segmentation
Email Marketing
What Is Act-On?
Act-On is a marketing automation platform for B2B teams that plan and execute multichannel campaigns. It centralizes email creation, landing pages, and forms to capture qualified leads without extra tools. Automated journeys handle follow ups based on behavior, while lead scoring highlights ready contacts. Segmentation targets specific audiences, and built-in analytics show which messages convert so teams refine content with evidence.
Act-On Pricing
The vendor offers two Act-On price plans that scale based on active contacts:
- Professional: Starting at $900/month (For 2,500 monthly active contacts)
- Enterprise: Custom Pricing
Disclaimer: The pricing is subject to change.
Act-On Integrations
The Act-On software supports integration with multiple systems and platforms, such as:
- Salesforce
- Microsoft Dynamics 365
- Oracle NetSuite
- SugarCRM software
- Zendesk Sell
- Zoom
- GoToWebinar
Who Is Act-On For?
Act-On is ideal for a wide range of industries and sectors, including:
- Healthcare
- Manufacturing
- Financial services
- Banking and credit unions
- Insurance
- Agencies
- HR and staffing
Is Act-On Right For You?
Act-On is a strong fit for mid-sized B2B organizations that need automated marketing journeys, precise lead scoring, and tight CRM connections to manage complex buyer lifecycles. Its focus on segmentation and reporting helps teams target audiences and measure results without juggling separate tools. With scalability across industries like healthcare, finance, and manufacturing, Act-On supports teams seeking structured multichannel outreach.
Still doubtful if Act-On is the right fit for you? Connect with our customer support staff at (661) 384-7070 for further guidance.
Act-On Features
Act-On includes a visual journey builder with conditional steps, time delays, and triggers that adjust based on behavior. These workflows reduce manual effort, ensure timely outreach, and guide leads through lifecycle stages across email, web, and other channels, creating structured and consistent nurturing experiences.
The platform applies demographic and behavioral data to assign scores and build precise segments. High-value contacts are surfaced for sales engagement, while segmented groups receive tailored communications. This approach helps prioritize outreach, maintain cleaner lists, and improve campaign relevance for better conversion opportunities.
Customizable landing pages and lead capture forms support editable templates, form fields, and validation settings. These tools reduce friction for gated content, collect structured responses for sales handoff, and feed data back into segmentation and scoring for improved targeting and measurement accuracy.
Campaigns extend beyond email into website personalization, social activity, and webinars for a unified approach. By centralizing timing and audience data, the system avoids overlap, aligns messaging across channels, and delivers consistent engagement experiences that prevent siloed communication and improve customer interactions.
Dashboards and reporting tools track delivery, engagement, and funnel metrics to identify what drives qualified demand. With exports to BI systems, teams can run deeper analysis. Act-On features also include attribution insights and natural language reporting to make campaign performance easier to interpret.
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