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Act-On

Act-On

Last Updated Oct 21, 2025

Overview

Act-On delivers marketing automation for email campaigns, journeys, lead scoring, and landing pages to help teams run targeted programs efficiently. Some users cite a dated interface and limited reporting flexibility. However, strong templates, precise segmentation, and responsive support still streamline daily execution.

Overall Rating

Based on 25 users reviews

4.4

Rating Distribution

Positive

92%

Neutral

8%

Negative

0%

Starting Price
Custom

What Is Act-On?

Act-On is a marketing automation platform for B2B teams that plan and execute multichannel campaigns. It centralizes email creation, landing pages, and forms to capture qualified leads without extra tools. Automated journeys handle follow ups based on behavior, while lead scoring highlights ready contacts. Segmentation targets specific audiences, and built-in analytics show which messages convert so teams refine content with evidence.

Act-On Pricing

The vendor offers two Act-On price plans that scale based on active contacts:

  • Professional: Starting at $900/month (For 2,500 monthly active contacts)
  • Enterprise: Custom Pricing
Costs increase as the active-contact tier grows, adjustable through the on-site slider. Request a personalized Act-On pricing quote for your business today.

Disclaimer: The pricing is subject to change.

Act-On Integrations

The Act-On software supports integration with multiple systems and platforms, such as: 

Book a free Act-On demo to learn more about these integration arrangements.

Who Is Act-On For?

Act-On is ideal for a wide range of industries and sectors, including: 

  • Healthcare
  • Manufacturing
  • Financial services
  • Banking and credit unions
  • Insurance
  • Agencies
  • HR and staffing

Is Act-On Right For You?

Act-On is a strong fit for mid-sized B2B organizations that need automated marketing journeys, precise lead scoring, and tight CRM connections to manage complex buyer lifecycles. Its focus on segmentation and reporting helps teams target audiences and measure results without juggling separate tools. With scalability across industries like healthcare, finance, and manufacturing, Act-On supports teams seeking structured multichannel outreach.

Still doubtful if Act-On is the right fit for you? Connect with our customer support staff at (661) 384-7070 for further guidance.

Pros And Cons of Act-On

Pros

  • Easy to use email builder

  • Helpful, responsive customer support team

  • Solid Salesforce integration for campaigns

Cons

  • Interface feels dated in places

  • Reporting flexibility can be limited

Frequently Asked Questions

No. The vendor does not offer a dedicated mobile app.

Yes. Act-On provides an open API.

Act-On is available in 16 languages, including English, Spanish, Arabic, Japanese, and Chinese.

Support includes email, phone, a knowledge base, and a contact form.

Act-On integrates with many platforms including Salesforce, Microsoft Dynamics 365, NetSuite, SugarCRM, and Zendesk Sell.

Act-On has two plans: Professional plan starting at $900/month for 2,500 monthly active contacts and Enterprise plan is available at custom pricing, with costs increasing as contact tiers grow. For a custom Act-On cost, contact us today!

Users typically come from industries such as healthcare, manufacturing, banking and credit unions, financial services, agencies, insurance, and HR and staffing.