Act-On

Act-On

Overview

Act-On delivers marketing automation for email campaigns, journeys, lead scoring, and landing pages to help teams run targeted programs efficiently. Some users cite a dated interface and limited reporting flexibility. However, strong templates, precise segmentation, and responsive support still streamline daily execution.

Act-On Specifications

Campaign Management

Lead Generation

Customer Segmentation

Email Marketing

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What Is Act-On?

Act-On is a marketing automation platform for B2B teams that plan and execute multichannel campaigns. It centralizes email creation, landing pages, and forms to capture qualified leads without extra tools. Automated journeys handle follow ups based on behavior, while lead scoring highlights ready contacts. Segmentation targets specific audiences, and built-in analytics show which messages convert so teams refine content with evidence.

Act-On Pricing

The vendor offers two Act-On price plans that scale based on active contacts:

  • Professional: Starting at $900/month (For 2,500 monthly active contacts)
  • Enterprise: Custom Pricing
Costs increase as the active-contact tier grows, adjustable through the on-site slider. Request a personalized Act-On pricing quote for your business today.

Disclaimer: The pricing is subject to change.

Act-On Integrations

The Act-On software supports integration with multiple systems and platforms, such as: 

Book a free Act-On demo to learn more about these integration arrangements.

Who Is Act-On For?

Act-On is ideal for a wide range of industries and sectors, including: 

  • Healthcare
  • Manufacturing
  • Financial services
  • Banking and credit unions
  • Insurance
  • Agencies
  • HR and staffing

Is Act-On Right For You?

Act-On is a strong fit for mid-sized B2B organizations that need automated marketing journeys, precise lead scoring, and tight CRM connections to manage complex buyer lifecycles. Its focus on segmentation and reporting helps teams target audiences and measure results without juggling separate tools. With scalability across industries like healthcare, finance, and manufacturing, Act-On supports teams seeking structured multichannel outreach.

Still doubtful if Act-On is the right fit for you? Connect with our customer support staff at (661) 384-7070 for further guidance.

Act-On Features

Act-On includes a visual journey builder with conditional steps, time delays, and triggers that adjust based on behavior. These workflows reduce manual effort, ensure timely outreach, and guide leads through lifecycle stages across email, web, and other channels, creating structured and consistent nurturing experiences.

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The platform applies demographic and behavioral data to assign scores and build precise segments. High-value contacts are surfaced for sales engagement, while segmented groups receive tailored communications. This approach helps prioritize outreach, maintain cleaner lists, and improve campaign relevance for better conversion opportunities.

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Customizable landing pages and lead capture forms support editable templates, form fields, and validation settings. These tools reduce friction for gated content, collect structured responses for sales handoff, and feed data back into segmentation and scoring for improved targeting and measurement accuracy.

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Campaigns extend beyond email into website personalization, social activity, and webinars for a unified approach. By centralizing timing and audience data, the system avoids overlap, aligns messaging across channels, and delivers consistent engagement experiences that prevent siloed communication and improve customer interactions.

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Dashboards and reporting tools track delivery, engagement, and funnel metrics to identify what drives qualified demand. With exports to BI systems, teams can run deeper analysis. Act-On features also include attribution insights and natural language reporting to make campaign performance easier to interpret.

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Pros And Cons of Act-On

Pros

  • Easy to use email builder

  • Helpful, responsive customer support team

  • Solid Salesforce integration for campaigns

Cons

  • Interface feels dated in places

  • Reporting flexibility can be limited

Act-On Reviews

Total 25 reviews

4.4

All reviews are from verified customers

Rating Distribution

5

Stars

56%

4

Stars

36%

3

Stars

4%

2

Stars

4%

1

Stars

0%

Share your experience

KD

Kelsey D.

Financial Services, 101-500 employees

5.0
Oct 17, 2022

“One of the best you can get.

Pros

We are so invested in Salesforce, and that was the biggest concern when investing in a marketing software. Thankfully, Act-On comes with a native integration with Salesforce, so we didn’t have to do a single thing to connect our CRM with it. Other automation software we were considering was considerably more complex than Act-On, and then again, it didn’t really integrate well with Salesforce. It provides a lot of flexibility in terms of how we can track campaigns and act on them. Customer service often calls randomly to just check on us and see if we need any help.

Cons

The software is very capable, there’s no doubt about that, but it takes a lot of effort in order to be really effective. To be fair, this is the case with all the other automation software, where you need to be really comfortable with all the features to develop a working campaign. But make sure the team knows what all the features can do; otherwise, it is a waste of money, trust me. If not for their excellent customer service, we would have moved on a long time ago.

Rating Distribution

Ease of use

8

Value for money

10

Customer Support

8

Functionality

10

MK

Mark K.

Marketing and advertising, 11-50 employees

4.0
Oct 17, 2022

“So easy to use, Act-on is marketing automation done right.

Pros

Act-On is excellent at automation and creating journeys, which is complemented with detailed training and amazing customer support. Our squad was really pampered by the Act-On staff, and this has made it much easier for us to adapt and learn the software quickly. And it’s safe to say that this wasnt true for all of the other products we looked at. The analytics are on point, and the data can be extracted and manipulated to create the exact report we need for deeper understanding. Also, the interface with MS Dynamics has helped us move to a proactive pipeline development program where we can identify strong leads and find out when and how our clients use (or dont use) our content.

Cons

They don’t really provide adequate technical support. They have great potential to grow and become a real challenge for all the big names out there, but little issues like these can hold them back. They should stick to exactly what their clients want, or at least fix the things that are already there. By getting rid of or updating products as needed, they can make their customers much happier and grow as a business.

Rating Distribution

Ease of use

9

Value for money

8

Customer Support

9

Functionality

8

B

Brittany

Actionable Insights, 11-50 employees

3.0
Aug 05, 2019

“Unimpressive and faulty

Pros

You can upload your email easily in an innovative way. Good campaign running tools.

Cons

The analytics are limited for us. Their analytics never fell into lines with Google Analytics and Oribi, and if you could open and press onto the clients, end-users denied that there was no such company which they have by chance opened and pressed on the email.

Rating Distribution

Ease of use

6

Value for money

6

Customer Support

7

Functionality

7

View All 25 Reviews

Frequently Asked Questions

No. The vendor does not offer a dedicated mobile app.

Yes. Act-On provides an open API.

Act-On is available in 16 languages, including English, Spanish, Arabic, Japanese, and Chinese.

Support includes email, phone, a knowledge base, and a contact form.

Act-On integrates with many platforms including Salesforce, Microsoft Dynamics 365, NetSuite, SugarCRM, and Zendesk Sell.

Act-On has two plans: Professional plan starting at $900/month for 2,500 monthly active contacts and Enterprise plan is available at custom pricing, with costs increasing as contact tiers grow. For a custom Act-On cost, contact us today!

Users typically come from industries such as healthcare, manufacturing, banking and credit unions, financial services, agencies, insurance, and HR and staffing.