Last Updated
Overview
Act-On delivers marketing automation for email campaigns, journeys, lead scoring, and landing pages to help teams run targeted programs efficiently. Some users cite a dated interface and limited reporting flexibility. However, strong templates, precise segmentation, and responsive support still streamline daily execution.
Act-On Specifications
- Campaign Management
- Lead Generation
- Customer Segmentation
- Email Marketing
Act-On Features
Automated Marketing Journeys
Act-On includes a visual journey builder with conditional steps, time delays, and triggers that adjust based on behavior. These workflows reduce manual effort, ensure timely outreach, and guide leads through lifecycle stages across email, web, and other channels, creating structured and consistent nurturing experiences.
Lead Scoring And Segmentation
The platform applies demographic and behavioral data to assign scores and build precise segments. High-value contacts are surfaced for sales engagement, while segmented groups receive tailored communications. This approach helps prioritize outreach, maintain cleaner lists, and improve campaign relevance for better conversion opportunities.
Landing Pages And Forms
Customizable landing pages and lead capture forms support editable templates, form fields, and validation settings. These tools reduce friction for gated content, collect structured responses for sales handoff, and feed data back into segmentation and scoring for improved targeting and measurement accuracy.
Multichannel Marketing
Campaigns extend beyond email into website personalization, social activity, and webinars for a unified approach. By centralizing timing and audience data, the system avoids overlap, aligns messaging across channels, and delivers consistent engagement experiences that prevent siloed communication and improve customer interactions.
Analytics And Reporting
Dashboards and reporting tools track delivery, engagement, and funnel metrics to identify what drives qualified demand. With exports to BI systems, teams can run deeper analysis. Act-On features also include attribution insights and natural language reporting to make campaign performance easier to interpret.
Pros And Cons of Act-On
Pros
Easy to use email builder
Helpful, responsive customer support team
Solid Salesforce integration for campaigns
Cons
Interface feels dated in places
Reporting flexibility can be limited
Act-On Reviews
Total 50 reviews
4.3
All reviews are from verified customers
Rating Distribution
5
Stars52%
4
Stars34%
3
Stars8%
2
Stars6%
1
Stars0%
Share your experience
Ben
Computer Software, 51-100 employees
Less than a year
“All-in-one tool but feels overly complicated”
Pros
With Act-On, you can manage just about everything, from organizing contact lists and automating email campaigns to storing files and building landing pages. They also do a great job keeping things current. I really appreciate the analytics that show which email opens are from real people versus automated systems.
Cons
Nothing feels truly simple as every task seems to be just a step or two more complicated than it should be. While the landing page builder uses a simple drag and drop system, the final results often look dated as if they were made ten years ago. Even though they are trying to modernize by showing real email engagement, the data is not very useful because I cannot see exactly who clicked on a specific link in my email.
Rating Distribution
Ease of use
7
Value for money
8
Customer Support
8
Functionality
6
Arbi
Internet, 11-50 employees
Less than a year
“well-organized platform”
Pros
I find it really easy to get the hang of because the layout is so user friendly and well-organized.
Cons
On the other hand I feel that the ability to customize the interface and various tools can feel a bit limited at times.
Rating Distribution
Ease of use
9
Value for money
8
Customer Support
8
Functionality
9
Sameh
Program Development, 500+ employees
Less than a year
“powerful features!!”
Pros
it gives us powerful features to easily design, test and send out email campaigns that truly get results.
Cons
nothing much but I think in order to really get the most out of some of the more advanced tools, you might need to go through some training first.
Rating Distribution
Ease of use
8
Value for money
9
Customer Support
7
Functionality
9
Frequently Asked Questions
Does Act-On have a mobile app?
No. The vendor does not offer a dedicated mobile app.
Does Act-On offer an API?
Yes. Act-On provides an open API.
What language does Act-On support?
Act-On is available in 16 languages, including English, Spanish, Arabic, Japanese, and Chinese.
What level of support does Act-On offer?
Support includes email, phone, a knowledge base, and a contact form.
What other apps does Act-On integrate with?
Act-On integrates with many platforms including Salesforce, Microsoft Dynamics 365, NetSuite, SugarCRM, and Zendesk Sell.
What types of pricing plans does Act-On offer?
Act-On has two plans: Professional plan starting at $900/month for 2,500 monthly active contacts and Enterprise plan is available at custom pricing, with costs increasing as contact tiers grow. For a custom Act-On cost, contact us today!
Who are the typical users of Act-On?
Users typically come from industries such as healthcare, manufacturing, banking and credit unions, financial services, agencies, insurance, and HR and staffing.