Total 30 reviews

4.4

All reviews are from verified customers

Rating Distribution

5

Stars

60%

4

Stars

30%

3

Stars

3%

2

Stars

7%

1

Stars

0%

Satisfaction score

Ease of use

8

Value for money

9

Customer Support

9

Functionality

9

SV
Shubham V.

Information Technology and Services, 500+ employees

More than a year

5.0

Organizes funnels for deep visibility

Pros

Once everything is fully set up for me, Adobe Analytics does a fantastic job of organizing my sales funnels and giving me deep visibility into current website traffic. The AI-driven forecasting is especially valuable for me and helps my leadership make better-informed quarterly business decisions.

Cons

There is definitely a learning curve with�the product, so users need training to get the most out of�the platform. The pricing can also be a challenge for smaller businesses.

Rating Distribution

Ease of use

9

Value for money

10

Customer Support

10

Functionality

10

RJ
Rehan J.

Computer Software, 101-500 employees

Less than 6 months

5.0

Pulls data structured format

Pros

I use websites and social media channels as data sources and Adobe Analytics pulls everything together for my analysis. It converts the raw data into a structured format that is much easier for me to work with and from there I can review the insights clearly. The real-time reporting is especially valuable for me because it helps me make decisions based on live data instead of waiting for updates.

Cons

Its pricing is too high especially for small companies that may not be able to afford it.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10

EN
Elly N.

Graphic Design, 11-50 employees

Less than a year

5.0

Easy drag drop visuals

Pros

The drag and drop setup makes this one of the better tools for me to work with because almost anyone on my team can use it without much trouble. It also does a really good job of turning data into visuals that are easy for me to understand and the tracking capabilities are very strong.

Cons

To me the biggest downside is the cost, since it's really expensive. It can also be tough to learn if you're not very patient and the documentation definitely needs to be better.

Rating Distribution

Ease of use

10

Value for money

8

Customer Support

10

Functionality

10

AB
Antonello B.

Farming, 11-50 employees

Less than 6 months

4.0

Free version works satisfied

Pros

Up to this point I haven't run into any issues. I have only used the free version but it's worked well for what I needed and I have been satisfied with it.

Cons

One downside is the pricing can get very expensive and from what I have read, it can run into the thousands if you decide to move beyond the free version.

Rating Distribution

Ease of use

8

Value for money

7

Customer Support

8

Functionality

8

SN
Samuel N.

Computer Software, 51-100 employees

More than a year

5.0

Flexible customization options

Pros

The customization options are a real plus for me. It gives me a lot of flexibility and feels very convenient for me to use for different needs.

Cons

It is a bit expensive and the default rate limit feels somewhat low at 120 requests per minute.

Rating Distribution

Ease of use

10

Value for money

8

Customer Support

10

Functionality

10

SL
santy l.

Education Management, 101-500 employees

Less than a year

4.0

love the personalized dashboards

Pros

Navigating Adobe Analytics feels pretty easy to me and the interface makes the data easier for me to follow without much confusion. It lets me build personalized dashboards so the most relevant information is front and center which helps me a lot when tracking important metrics. The guided workflows are also a big plus for me, since they walk me through setup and configuration and make the platform more approachable for me as a beginner.

Cons

Even though the interface is user friendly,�this platform�comes with a large set of features and options, so it can still take a while to fully learn and get comfortable with everything especially if you're new to web analytics.

Rating Distribution

Ease of use

8

Value for money

8

Customer Support

9

Functionality

8

JH
Julian H.

Design, 11-50 employees

More than a year

5.0

More user friendly reporting

Pros

Compared with alternatives like GA, Adobe Analytics feels much more user friendly to me. Reporting is easy for me, the visual charts look polished and the custom dashboards are especially useful for me.

Cons

Like most analytics platforms, it still comes with a bit of a learning curve. That said, it's overall simpler to pick up than many other tools.

Rating Distribution

Ease of use

8

Value for money

10

Customer Support

10

Functionality

10

UA
Umair A.

Education Management, 500+ employees

Free Trial

4.0

Strong data visualization reports

Pros

It gives me a strong way to analyze and visualize data through meaningful reports. There's also a free trial available which is helpful for me to explore the features before committing. It offers several subscription plans for me to choose from and the customer support team is very helpful and responsive.

Cons

I feel like it�could be more user friendly and would benefit from improved features. It also takes some training to really understand how to use the tool effectively.

Rating Distribution

Ease of use

9

Value for money

9

Customer Support

9

Functionality

9

HH
Hugo H.

Electrical/ Electronic Manufacturing, 500+ employees

More than a year

4.0

Tracks real time behavior

Pros

Adobe Analytics clearly brings several benefits for me. It lets me track user behavior in real time, segment data to get detailed insights on specific user groups and build custom reports that match my company's needs. It's a tool that fits my business data requirements Well even though it takes time for me to fully use and operate.

Cons

The biggest downsides are the high cost, the complexity of both setup and day-to-day use and the need to have a dedicated team in place to manage data analysis effectively.

Rating Distribution

Ease of use

9

Value for money

7

Customer Support

9

Functionality

9

GS
Gaurav s.

Information Services, 500+ employees

Less than a year

5.0

Clean interface!

Pros

Working with Adobe Analytics has been very convenient for me thanks to its clean, user friendly interface. It also offers me plenty of integration options which makes it fit well with different tools. Another big plus for me is the real-time data calculation, along with multiple filters and data modeling charts that help me analyze information in detail.

Cons

Its pricing is a bit on the higher side and because it comes with such a wide range of features, it can take some time to fully understand and use everything effectively.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10