Data Report: The Consumerization of B2B
Enterprise buyers are no longer satisfied with outdated, clunky sales cycles. In 2024, 87% of B2B buyers expected visible ROI within just three months. Buyers are researching, shortlisting, and purchasing software independently, digitally, and with zero patience for fluff.
We studied real-time behaviors and feedback from thousands of B2B buyers on Software Finder to reveal how "consumer-first" expectations are reshaping the enterprise software market.
Uncover insights on:
- How B2B buying journeys now mirror B2C habits
- What matters most to modern enterprise buyers in 2025
- Which marketing and sales tactics are still converting, and which are outdated
Read the full report to learn how to meet buyers where they already are and win before the first sales call.