“My top pick for tracking media”

Pros

The customer service is great as they are always available and quick to follow up. Plus the ability to generate reports and provide numerical insights is very important for my work. Signal is also quite simple for me to use and I really like the format and the reports it produces.

Cons

I have not come across anything I dislike yet. The only minor issue if any is that it only stores 18 months worth of coverage.

“Decent overall”

Pros

I really like the alerts and the dashboard. As now instead of digging through emails, I can simply go into the app for everything I need.

Cons

Occasionally I find it difficult to find topics or companies with common names.

“Such a time-saver for us”

Pros

The customer service is exceptional, always available and consistently following up. Also the ability to generate reports and provide quantitative data is essential for my activities.

Cons

It needs to figure out how to access paywalled media content as this is crucial. Also the setup process is complex and it took some of our time to learn all the necessary parameters.

“Nothing special, just okay”

Pros

Well Signal AI did not work for us but it might be useful for others.

Cons

Well it feels a little busy at times but it functions well overall.

“Fine for most things”

Pros

Signal is simple to use and I like the layout and the detailed reports it generates.

Cons

There are occasional glitches that I think could be avoided especially when another user is working in the same dataset.

“My perfect work partner”

Pros

I use it to generate coverage reports and news bulletins which are essential for my work.

Cons

It took me a while to get the hang of it. Also I do not like that when you click on an article, you cannot go back to your original search.

“Pretty helpful tool”

Pros

It provides quick links and is easy to access. Plus the alerts are simple to navigate which makes it easy for us to stay on top of things.

Cons

Sometimes it loses login details. Also I noticed that not all articles are covered as thoroughly as they could be.

“Super updated monitoring tool”

Pros

Well it was quick to install and easy to learn. I was able to use it pretty well from day one.

Cons

No complaints to share so far from my side though the only minor issue is the 18 month coverage limit.

“Works for more than just PR”

Pros

I could dive into my research tasks right away using the simple search function.

Cons

Some controls felt counter intuitive but as per my experience, I will say that with some learning this could likely be overcome.

“Keeps me updated”

Pros

The ability to set up alerts and track the news I am interested in is a game changer. Signal AI keeps me informed which ultimately helps keep my clients satisfied.

Cons

I feel like there is still room for improvement in filtering out irrelevant content but there is only so much that can be done.

“It is made for public relations work”

Pros

Signal's range and ability to highlight coverage are quite impressive. Also you can keep it simple or get more detailed with search filters. The bulletin feature helps me stay updated on coverage as it's released.

Cons

It is not perfect as some relevant articles get missed and some irrelevant ones are flagged. But considering it is scanning the entire internet, I think we can cut it some slack.

“Offer a lot of options but it could be better”

Pros

It offers a wide range of options for searching, curating and monitoring which makes it likable to me.

Cons

Well it can feel a bit overwhelming at first. So I feel like it might be helpful to have training videos available for users.

“Perfect combo for media work”

Pros

It is simple and easy to use. I had loved TrendKite but the AI features of Signal made it much easier to cut through the noise without needing complicated Boolean strings.

Cons

I would love the ability to drill down into coverage by individual journalists. As this would help use data to analyze who covers specific topics or competitors which is something I have used in another platform to prioritize outreach based on actual facts, not just intuition or a bio.

“User-friendly software and a helpful team”

Pros

The service has always been excellent allowing me to request or adjust searches easily through live chat or email, instead of being stuck trying to figure things out on my own.

Cons

Some media coverage is missed. And I would like to see even more comprehensive coverage.

“Changed our whole reporting process for the better”

Pros

Signal is easy to use and provides valuable data. Their customer support team is exceptional too as they are always quick to help with any issues we encounter.

Cons

Sometimes we need to track publications for clients that are not in it but all we need to do is notify our CSM, and they are usually added to the database.

“easy to customize and monitor live”

Pros

It lets me monitor all mentions of my company in real time which is vital for media relations professionals who need to stay on top of coverage and report back to senior management and other stakeholders.

Cons

The ability to customize reports could be improved. Also I think searching by topics instead of keywords is challenging as keyword searches can sometimes produce too many irrelevant results.

“Gives the info you need”

Pros

I love that it includes broadcast and media coverage unlike many media listening tools that focus mostly on social media.

Cons

One thing I wish for is more ways to break down data such as share of voice, online behaviors and simpler methods to build queries.

“Reliable and simple”

Pros

The search speed is far better than the previous tools we have used. And I am particularly impressed by how quickly I can adjust searches to fit new parameters.

Cons

Integration always takes time but I would like to see an easier way to combine over 10 searches for brands with multiple products or sub brands.

“Loved it because it is highly customizable”

Pros

The ability to customize nearly every aspect of my search and reporting is a huge benefit.

Cons

It can take some time to fully understand the more advanced features. Other than this I find everything else fine.

“Great for content tracking”

Pros

We really appreciated the smart media filtering feature which saved our team valuable time and effort. Additionally the software provides detailed reports based on machine learning and visual charts that offer insightful statistics.

Cons

I have not found any disadvantages compared to the business objectives of Signal Media though I would love to see the product available on mobile devices.