Spyfu Reviews

“Key to knowing what competitors are up to

Pros

Being able to do deep competitor research lets us recommend strong strategies to clients that help generate leads and fulfill our role as their marketing partner. Plus the keyword data is especially useful for planning SEO campaigns.

Cons

The only thing I do not like is that the predicted PPC spend is not always accurate compared to what is actually spent. Like it is close but take it with a grain of salt.

“Probably the top competitor analysis app

Pros

SpyFu shows which keywords a competitor ranks for. I can get charts showing all keywords, estimated clicks, traffic value and more.

Cons

I do not fully trust the keyword difficulty scores. So I usually double check them with Semrush.