Moz Local Reviews

Pros

It provides great, insightful information about keywords and SEO overall.

Cons

It doesn't offer as much information as other tools like SEMRush.

Pros

Right from the start the dashboard felt very easy to work with and the weekly reports have been really useful for keeping track of everything. When we first began using the product, we ran into a few issues but the support team stayed with us the whole time and helped us through them. Our questions were answered almost right away and they consistently followed up afterward as well. During setup, you're asked a few questions which actually makes onboarding much simpler. Because of that, getting started is pretty uncomplicated and the dashboard itself is user-friendly enough that everything is easy to follow. Once the installation is finished there's not much else to manage besides keeping an eye on the status updates.

Cons

Setup itself isn't difficult but it can take a while before everything is fully up and running. Some network updates take an extremely long time to complete and in certain cases, a few of them never seem to finish updating at all.

Pros

One thing that really works well here is how simple the tool is. It keeps all business citations in one place which makes everything much easier to manage. Being able to quickly update NAP details and remove duplicate listings saves a lot of time.

Cons

A few listings either never update or take longer than expected to go through. That said, I've run into the same issue with other listing management platforms too.

Pros

Citation builder is the feature I rely on most and it's the biggest reason this software is valuable to me.

Cons

One downside is that it's not very clear what you're actually signing up for. We have a different number of citations for each location and if you indicate that you don't serve customers at your business location, you should only expect around 10-16 citations for the amount you paid.

Pros

The interface is very easy to work with and the user community is active and really helpful. It's also a go-to source for the latest SEO trends so if you're just starting out in the industry, it's hard to find a better tool to learn from.

Cons

As you move into intermediate or advanced SEO, this tool starts to feel limited. It also doesn't offer the same level of personalization you'd get from something like Ahrefs which can be pretty restrictive.