Snowplow Reviews

Pros

Pulling in data from other platforms works really well and the analytics tools are productive and highly effective for activity tracking. The drag-and-drop interface makes navigation more convenient, collaboration is simple and the real-time monitoring capability is a really nice part of the platform.

Cons

I haven't run into any issues with the system's usability and getting started with the platform and its features was not a problem at all.

Pros

Being open source makes the platform very transparent which was a big plus for us. We're able to define our own validation rules, data modeling rules and data schema so it feels highly customizable overall. The onboarding experience was also excellent because the success team gave us a lot of support from the start and they've continued to be helpful ever since.

Cons

Getting everything set up does require data engineers and architects to build the internal data pipelines, whether that's to an on-premise data lake or other marketing tools. That's not really a Snowplow-specific problem though and companies with stricter security requirements would likely face the same situation with other platforms too.

Pros

A well-organized event structure is really helpful, even if it isn't always absolutely necessary.

Cons

Setting it up across the different AWS services feels fairly complicated and needs close oversight to manage properly.