Funnel Reviews

“Powerful marketing analytics platform

Pros

This has greatly assisted us in streamlining and efficiently managing our marketing data through its centralized platform, which consolidates information from various marketing sources. It also allows us to create customizable reports that offer key marketing insights.

Cons

It's somewhat complicated, so you need to invest time in training.

“Tracking all the important marketing information

Pros

I value the ability to track effective marketing tactics and pinpoint areas that require adjustments.

Cons

It took me a while to understand how to use everything, but it's still worthwhile, so I can't really complain.

“One of the best ETL on the market, worth its (high) cost

Pros

Getting it up and running is quick and easy: it's streamlined and intuitive. It offers extensive integrations, enabling data import from any marketing platform, CRM, or service, and export to multiple destinations.

Cons

As an ETL, the extraction and loading parts are excellent, but the transformation aspect could be better. There's no room for significant data transformation, only basic tasks. Scheduling isn't possible, which is frustrating when developing business dashboards and needing data updated before morning meetings with key stakeholders.

“Measure your ROAS/KPI and so much more within few dashboards

Pros

Their customer service was incredibly helpful. They assisted me in setting up everything we needed to monitor for our clients globally. With hundreds of connectors, it's easy to set up and view all your marketing/product information together.

Cons

It's quite pricey for our company, but for larger organizations with numerous clients or higher revenues, this wouldn't be a significant issue.

“Nice tool with immense contribution to day to day work

Pros

Beyond the tool's core functions, I like its logical and complementary layout. Updates are frequent, improving ease of use and introducing more connectors and features aligned with current trends. The Tableau integration stands out as particularly valuable among the recent additions. The Knowledge Base is robust, and the support team is exceptional in their prompt responses and issue resolution times.

Cons

Although the Knowledge Base is comprehensive and covers the tool well, it could be expanded further. More commonly used data destinations could be added while maintaining ease of use.

“Fantastic Product, meets our needs perfectly

Pros

Funnel.io proves invaluable for integrating third-party marketing data seamlessly into our internal systems. The range of report formats and available channels is impressive, and the setup and operation within the tool are highly intuitive. Customer support is exceptional, with continuous additions of new channels, reports, and features.

Cons

There are only a few limitations I can think of. Sometimes a report or field isn't available, but that's often because it's not provided by the third-party marketing partner's API. Funnel is constantly adding new reports and fields as they become available.

“Great tool, great team!

Pros

It's a great integration tool with numerous data sources and easy usability.

Cons

The dashboarding features are limited and could use some enhancement.

“Funnel is one main success factor for our BI stack

Pros

The simplicity of data integration, up to 2-hour data freshness, outstanding support, and software reliability are notable features.

Cons

There are no standard connections for SQL databases (MySQL, Postgres, MS SQL, etc.), so the focus is solely on marketing data.

“Solid Application To Get Your Data In The Right Places

Pros

The ability to aggregate our data from multiple sources like Google Analytics, Facebook, Google Ads, Pinterest, and more. Creating custom metrics from multiple data sources saves us a lot of time and makes reporting less prone to human error.

Cons

Occasionally, it's impossible to get metrics available in the original channel due to API issues or differences in calculation methods. It's a bit confusing to set up, and I'm still trying to understand it, but their customer support is very helpful.

“Useful data integration tool

Pros

This tool has saved us many hours of data reconciliation and input without high costs. Implementation was quick and simple and has been reliable since.

Cons

While we receive notifications for individual errors on download sources, we didn't get notified during a brief complete data outage.

“Pretty good overall

Pros

Super flexible with lots of features, provides specific and reliable data, and great customer support as well.

Cons

The monthly price is quite high. Processing time can sometimes be slow, and there are some minor limitations on data presentation.

“Overall, I have had a very positive experience working with Funnel.

Pros

The software is very easy to navigate, enabling us to quickly and easily create reports that help our account team provide strategic recommendations to clients on optimizing their digital marketing spend. The widgets offer a lot of flexibility, and I'm impressed with the numerous options for charts and graphs. Additionally, the Customer Support team has been fantastic in helping us add new platforms, set up various reports, provide recommendations, troubleshoot issues, etc. They are incredibly responsive, and I've had only positive experiences with everyone at Funnel. I would definitely recommend this software to others.

Cons

While Funnel offers a lot of flexibility, I'd like to see them implement unique metrics that can't be stored by day, as some of our clients want these metrics in their dashboards but they aren't available.

“Easy to use. Huge time saver for uploading cost data into Google Analytics.

Pros

We centralize all our marketing campaign dashboards into Google Analytics, so we need to upload Cost Data regularly for all non-Google advertising networks. Using Funnel.io, we've automated this process, saving significant time and avoiding mistakes. The list of advertising networks with API connections to Funnel is extensive, so when we want to test a new network, we prefer one already on their list because it's so much easier.

Cons

I can't find any cons, except maybe the pricing. I believe most advertisers won't reach monthly spending outside of AdWords. They used to offer a cheaper entry package for lower monthly spending but recently removed it.

“Excellent tool for merging marketing channels and create connections for reporting.

Pros

It's simple to use, flexible, supports many exports and marketing channels, provides reliable data, and has very helpful and fast-responding customer support.

Cons

The only improvement I think is needed is in the data explorer. It should have either more design options or the ability to create custom reports.

“funnel.io enables us to get daily cost data for every country we operate in and every channel we use

Pros

The vast number of data sources covers virtually every existing online marketing channel. The best feature is the BigQuery data export, allowing us to analyze data further.

Cons

I still need to understand the GUI in more detail. The pricing could also be a bit lower. Other than that, I'm very enthusiastic about the software. It allows us to truly apply data-driven marketing.

“Great combination of customisability and ease of use

Pros

Integrations with media and data sources work perfectly, and with custom dimensions and metrics, it's easy to visualize almost any special KPI you might have.

Cons

The graph and data presentation have some limitations, but these can often be bypassed by rethinking and simplifying data presentation, which is usually beneficial anyway.

“Keep Connected with Funnel!

Pros

This product enables our company to create, edit, and share reports with necessary team members to keep everyone on track.

Cons

Processing time can sometimes be slow, but otherwise, I have nothing negative to say about this product.