In this episode of Software Finder’s Innovator Spotlight Series, we speak to Craig Conville from Striven, a cloud-based enterprise resource planning (ERP) solution that’s reshaping the market with its innovative approach. On making ERP accessible to smaller businesses, Conville explains: 

“In the past ERP has mostly been for larger enterprises, and a lot of small and medium sized businesses were getting left out of the picture. We wanted to change that with a system that’s not just affordable, but also easy for them to use and has a lot of the same features that larger ERP systems have for a fraction of the cost.”

- Craig Conville, Marketing Manager

What Features Does Striven Offer Users?

Backed by Miles IT, and with a great in-house development team, Striven is able to respond to real-time customer feedback, ensuring feature depth. The key areas/domains it caters to are: 

Striven Features-upgraded.webp

What Users Praise About Striven?

There are few common reservations businesses have when it comes to adopting ERP software. “The adoption is too hard. It’s too expensive. It’s too much to maintain.” According to Craig, Striven caters to all of these concerns.

“Striven is very affordable, designed to provide value to smaller businesses at a lower cost. We make our adoption process super easy. Our support team works directly with any users in your company that want to get onto Striven, not just the heads of the company and not just the accounting professionals. We have people available all-day all-night, ready to get people on board and help them use the software!”

- Craig Conville, Marketing Manager

Real World Savings: A Manufacturer’s $40K Turnaround

During the interview, Craig shared a compelling example of how Striven is making a real impact for its customers. He quoted how one U.S. machine‑parts manufacturer that switched to Striven saved over $40,000 per year compared with its previous software. But the benefits went beyond the numbers, the manufacturer praised how “having all of their data connected” improved accuracy and decision‑making across sales, accounting, and projects. 

For other small and mid‑sized businesses, the takeaway is clear that consolidating disparate tools into a single ERP can cut costs and streamline operations. 

Looking Ahead: AI Innovation And A Growing Mid‑Market

As the ERP industry continues to evolve, Striven is keeping pace by enhancing tech support and exploring AI integrations to take their feature set to the next level. “We’re all thinking about AI… we have a whole team dedicated to creating automated integrations, using AI to create the best tools possible for businesses,” Craig shared.

He also pointed to broader industry momentum, highlighting how the recent $2 billion acquisition of Acumatica underscores the growing importance of mid‑market ERPs. Looking ahead, Craig expects adoption to accelerate over the next decade as more companies look for affordable, feature‑rich platforms that don’t sacrifice support. 

As Striven continues to build out its product and integrations, its core philosophy of helping businesses accomplish more remains unchanged.

Watch the complete interview here: