Listrak Reviews

Pros

On the functional side, the platform’s core behavioral workflows get the job done. Automated triggers for shopping cart & browse abandonment respond accurately to real-time site activity. When combined with dynamic product recommendations, these underlying retention journeys effectively monetize active store traffic in the background with minimal effort.

Cons

Thinking about Listrak for your ecommerce tech stack? Proceed with caution. Working with Listrak can significantly slow your team down due to restrictive contract terms, high account turnover, and a clunky, outdated platform. Key issues to watch out for: Predatory Contracting: Watch out for strict auto-renewal clauses with zero heads-up notice, followed by legal pushback the moment you attempt to offboard. High Turnover & Poor Support: Constant account manager churn leaves you stranded. Instead of strategic guidance or help with new workflows, expect to be handed basic self-service links. Outdated Software: The UI feels stuck in the mid-2000s. Basic campaign setups create unnecessary friction, and getting clean reporting often requires pulling data out to work on manually. If your brand values agility, modern tools, and transparent vendor partnerships, you’ll likely find better value elsewhere.

Pros

It includes many of the standard features you'd expect from other email marketing platforms and our experience with the support and client care team has been excellent.

Cons

Where it falls short is in how its features are presented vs implemented. If you're picking an email marketing platform, it's hard to justify choosing this over more established apps that are already considered industry standards.

Pros

After trying to leave detailed feedback in the earlier sections, I couldn't continue unless I cleared it out so I'll sum it up here: the platform has been excellent to work with. Our advertising agency handles deployment from the platform while my team supplies the content. We also have lead capture running from our website. Right now we're working on integrating a direct weekly feed of customer transactions for analytics, along with a "thank you for your purchase" email that includes an embedded video from our owners. The reporting has been excellent and our Listrak rep is very responsive to both the agency and us as the client. We've also realized the platform can scale and expand with what we need. I only wish I had known about the SMS functionality earlier, before I committed to another platform for that piece which I do like but I'd much rather have all of our communications managed in one place. Even our agency enjoys using the platform and we were actually the ones who introduced it to them.

Cons

Nothing specific comes to mind right now. Down the road I'd just like to bring SMS into the mix as well.

Pros

At a broad level, it handles the email needs we have.

Cons

Cost and development are difficult and it feels very nickel-and-dimey.

Pros

This is a solid product with good email customization.

Cons

Pricing is on the high side. I've used other platforms that offer stronger features for a lower monthly cost. The reporting data takes some getting used to and solid dashboards need to be built for quick reference.

Pros

It was the first ESP I used at my current company. It was already chosen and set up though we had a few things we wanted to improve. Live chat support was pretty good. I still remember the members of their team who became my go-to whenever I could chat with them directly. They were great and saved me a lot of headaches and frustration.

Cons

Working with the ESP was enjoyable but since I wasn't involved in onboarding, learning and using the automated flow series was difficult. Marketing automation emails weren't included in the original package and the monthly and setup fees were quite expensive. That ultimately led us to leave. We also had several account managers, including one who was pretty terrible which didn't help.

Pros

Listrak provides email automation and its Conductor tool for deploying emails and we find these tools very easy and user-friendly to use. Through the platform, we can extract useful customer behavior information and data which helps us learn about our customers' needs as well as their past and future thoughts about our company. We also have a dedicated account manager who helps us manage all of our emails properly so working with them is easy for us.

Cons

Popup messages and shopping cart features aren't clear to us unless we go through a webinar or contact support. The analytics dashboard is difficult to use because we have to open several pages to find the same specific data. SMS functionality is lacking when we use the SMS marketing platform and it needs to be more suitable and user-friendly. We also have trouble changing designs between desktop and mobile while working in Listrak.

Pros

Email automation made a major difference for our clients sometimes delivering two to three times the ROI of other top-performing marketing channels. Beyond automation, the easy-to-use drag-and-drop platform for creating weekly newsletters has helped bring in consistent traffic and build a loyal following. Whether you run an agency or an individual business, Listrak is worth checking out.

Cons

It costs more than competing options but its functionality and ease of use remain strong. The excellent ROI also means it pays for itself.

Pros

There seems to be some kind of solution for almost everything. Sadly that is not enough.

Cons

Solutions are available for nearly everything with connections to everything too but they're expensive and every little thing costs extra. The connections are incomplete and barely link important data in useful ways. The solutions are bloated and slow. Setup and the learning curve are terrible and it was almost impossible to teach my employees to use the platform effectively.

Pros

Our email campaigns got good results but those are results we could have achieved with any CRM service.

Cons

Customer service was poor and the training was poor as well. The account executive provided no follow-up at all. After getting us locked into the service, they did not treat us well. Contracts renew automatically without a review or any consideration of what our business needs are.

Pros

Listrak is user friendly and I appreciate how flexible it is. The heat maps are another feature I'm a fan of.

Cons

None ! I'm a big fan of the product.