“Excellent support!”

Pros

One thing I really appreciate is how upfront they are when it comes to budget expectations. If a campaign is too limited or not realistic to scale, they say it directly instead of trying to upsell us or make promises they can't keep like some other vendors do. Their honesty around campaign visibility based on available audience size is genuinely refreshing. Also their customer service has been excellent and they consistently check in to make sure we're having the best possible experience.

Cons

Biggest thing I'd like to see is a reporting dashboard so we could use it internally at our agency instead of depending on weekly spreadsheet exports. It's not a deal breaker but there are definitely times when I want access to the raw data so I can dig into the analysis myself. We've also run into some challenges when working with third-party tags especially through platforms like Campaign Manager 360 or DoubleVerify.

“Qualified leads”

Pros

Has been a valuable partner in helping us generate leads across both the mid-enterprise and enterprise segments through content syndication. The leads they deliver tend to be highly qualified and come from buyers with real interest which has made the program especially effective for us.

Cons

Nothing meaningful to call out here, they've been a very strong and strategic partner for our team.

“Solid B2B option”

Pros

This is a solid option for B2B demand generation especially when it comes to targeting and delivering leads that are generally dependable. Performance tends to get better when campaigns are actively managed so it rewards teams that stay hands on. The interface works well enough, even if it is not the most accessible to navigate at first and the integrations with major platforms are there though they may take a bit of setup to get running properly. Pricing feels competitive for the level of data and media capability you get and the ROI can be very worthwhile when campaigns are aligned correctly. Onboarding and support have also been helpful overall, even if the level of proactivity is not always consistent. The platform definitely benefits from data-driven intelligence although the AI features feel more practical than cutting-edge.

Cons

An issue we've run into is that the reporting does not always match up with CM360 data which makes it harder to fully validate campaign results and keep everyone aligned on performance metrics.

“Very efficient”

Pros

Working with this tool has been efficient and their operations do a good job of getting leads delivered as expected.

Cons

The cost per lead can run higher than with some competing providers.

“good experience”

Pros

It has really strong targeting capabilities that let us zero in on the exact buyers we want based on our ideal customer profile including company size, geographic location, revenue data and persona details connected to contact information. They're also able to support account-based marketing whenever we share a target account list with them.

Cons

Honestly I don't have any complaints. They've been a strategic partner for us.

“Got what we needed”

Pros

Right from the discovery phase through the pilot and then into expanding the scope of work, the customer journey support has been outstanding. Everything felt customized around our immediate priorities and the outcomes we were aiming for. Their AI enabled offerings have become a major pillar of our go to market strategy.

Cons

The only weak spot has been with their acquired or not-yet-fully-integrated third party service providers. In one instance, even though the effort came from a good place, the execution missed the mark and the downstream delivery fell short of the results we expected.

“A lot of flexibility”

Pros

There are multiple ways to generate leads which gives us a lot of flexibility in how we approach outreach and prospecting.

Cons

At times the operations side feels slow and a bit disorganized which ends up creating extra communication gaps.

“Customer service has been outstanding!”

Pros

A really positive experience working with this tool especially because of their customer service and how much attention they pay to the details. Every time I talk with their team, they're incredibly open to feedback and very willing to make any changes I ask for. We've gone through several rounds of revisions on the content they publish for us and they've always handled it well, even when I'm particular about wording. They consistently deliver strong-quality leads and adjust quickly whenever our needs change. Their flexibility has really stood out too since we've updated our plan along the way and they've remained excellent partners throughout the process. Getting started was easy as well, thanks to how responsive they were and how clearly they guided us through the setup.

Cons

I don't have any issues to mention for now.

“smooth integration”

Pros

Their team has been outstanding whenever we've needed help troubleshooting or resolving issues. One of the biggest wins for us was moving from an SFTP file drop to a native integration and that transition was incredibly smooth. It ended up saving us dozens, maybe even hundreds, of hours and it made contacts available almost instantly. Over the past few years, the results have been strong and the team has been very happy with what they're seeing. Anytime something has needed to be fixed or adjusted, this has been quick to step in and Eric in particular has always been very on top of things. That level of responsiveness has meant a lot to us.

Cons

There are a few features I'd still love to see added. With many lead acceleration programs especially those involving gated assets, it would be really helpful to have more visibility into exactly what content a contact is engaging with. Other platforms, such as PathFactory, provide more granular detail like how much of a PDF or infographic someone actually viewed and that kind of insight would be very valuable. I understand that it becomes trickier when assets are downloaded directly but if there were a way to keep those assets within a tracked ecosystem, it would be useful to know where a contact stopped engaging. If it could build out or explore access to that kind of additional data, it would add a lot of value and improve the overall user experience.

“happy with my time”

Pros

Working with the team has been very easy and their asset promotion program gives us a lot of room to customize things the way we need.

Cons

At this point, I don't have any complaints.