“better content adoption”

Pros

For years, getting our sales team to actually use the marketing collateral (ebooks, tutorial videos and similar resources) was a constant challenge. BuyerDeck really fixed that for us! It helps sales quickly locate the right content for each stage of their process and Marketing was able to get the workflow up and running without much delay. Being able to track usage and see how effective each piece of content is has also been genuinely valuable.

Cons

The analytics are useful but they still stop short of what we'd ideally want. When we review how different content performs, the data points us in the right direction but deeper integration with Salesforce (especially around deal probability and related metrics) would make it much easier to connect content performance to real business outcomes like closed deals and revenue.