“Buyer signals collected in one place”

Pros

Having key buyer signals gathered right inside Salesforce has made a big difference for our sales team since it helps us zero in on the leads with the highest potential. The platform gives us clear visibility into which users are getting the most value from our solution so we can prioritize outreach much more effectively. It also makes it simpler to add potential contacts into outbound campaigns which helps ensure we do not miss worthwhile opportunities.

Cons

It delivers very useful insights but it would be even better with more granular lead scoring and stronger customization around how different signals are weighted. I'd also like the option to add custom fields and use search functionality that can narrow results based on those custom fields.