“Backend automation works without issues”

Pros

One of the biggest advantages of using Nektar.ai has been that it doesn't require any rep adoption or extra training. Because it runs in the background and automates activity capture, there's no ramp-up time and no adoption challenges to deal with. Another major plus is the complete automation of activity logging. It pulls in activities from multiple platforms and writes them directly into Salesforce which removes the manual effort for both reps and system admins. On top of that the matching accuracy has been strong and the platform offers amazing flexibility when it comes to customization.

Cons

There's nothing major that stands out as a downside but there are a couple of things teams should think through. If a company is already using tools like Gong, Outreach or Salesloft for parts of activity capture, there could be some overlap with what it provides. Also it currently does a good job of capturing and presenting the data to customers but it would be even more valuable if they continue building more intelligence and insights on top of that data. It does seem like they're already moving in that direction with newer products so it will be interesting to see how that develops.