“Fleet coverage became much broader”

Pros

One thing that really helped our sales team was that ProsperFleet included data on light duty vehicle fleets as well. That opens up a huge market of vans and service vehicles that a lot of other platforms completely overlook in their portfolio so it felt much more useful for our outreach.

Cons

The downside was the filtering. Also it felt a bit limited there which made it harder to narrow prospecting down to the exact fleets that fit our products.

“Broader fleet coverage was a win”

Pros

The thing that's been really useful is how much fleet data it includes especially for light duty vehicles. That broader coverage helps my sales team a lot because we can go after businesses that use vans and service vehicles which is an important market segment for us.

Cons

Filtering leads by industry or by the specific types of vehicles in a fleet isn't very easy right now. Because of that it can take a bit more time than it should to pinpoint the most relevant prospects especially when working through larger datasets.

“truck fleet insights were well targeted”

Pros

Having access to its medium and heavy duty truck data has been really valuable. It lets me narrow results by fleet size and fleet type which makes our marketing messages much more targeted and effective.

Cons

One downside is that it doesn't provide any data for light-duty vehicles. That's a pretty significant limitation for us especially since we work with companies that use vans and pick-up trucks.