HG Insights Reviews

“Simplifies account enrichment

Pros

What I love about HG Insights is being able to see which products each company has installed. It's particularly useful when we are running takeout campaigns.

Cons

The product installations often list an 'unspecified product' for certain vendors. While the vendor name is typically enough, it is a minor drawback.

“Great but pricing and data freshness need improvement

Pros

The platform is well structured and incredibly user friendly, making it a breeze to navigate.

Cons

Pricing is one main downside, which can be quite high. Sometimes the data also feels outdated, which can affect its reliability and lower confidence in decision making.

“Insights I needed to solve my sales challenges

Pros

HG Insights is a fantastic tool specially recommended by G2. It has provided me with invaluable data and insights that greatly improved my paid advertising campaigns. I was able to build better ads, sales funnels and scripts for my team. The only thing that would make it even better is the addition of more filters but so far, it has helped me boost sales and build a better system.

Cons

It would be great to have a demo period available without having to speak with the sales team. A self guided experience would make it easier to explore and recommend the tool to colleagues.

“Essential, data-driven growth tool for businesses

Pros

What I appreciate most about it is how well it is structured specially for large businesses. It's simple and easy to use, particularly when gathering company data. It has made decision making much easier. The integration process is seamless and the customer support is excellent.

Cons

One downside of HG Insights is the high price for individual users and small businesses. Also some of the data appears outdated, making it less reliable.

“Reliable marketing data for small and medium businesses

Pros

The database provided by HG Insights has been accurate and invaluable for one of our key campaigns.

Cons

I can't think of anything I dislike about HG Insights. Maybe adding intent data would be an improvement though I understand that is a bit tricky.

“Excellent intelligence and a supportive account team

Pros

The range of information provided by HG Insights is significant and their account team is incredibly helpful.

Cons

With the amount of information it provides, it can sometimes be overwhelming. However there are quick ways to filter and organize the data and the support team can help you with this.

“Perfect for lead generation and account planning

Pros

HG Insights is a great tool for gaining insights into a customer's IT spend, install base and technology contracts.

Cons

As per our current contract, this doesn't provide spend details by specific products, like SAP or Oracle or the vendor's share of the wallet in the account.

“Thorough analysis of market trends and products, applicable in various use cases

Pros

The ability to filter and score account targets, along with the market analysis tools to track and react to trends, is incredibly helpful.

Cons

There's no good graphical interface for executive level charts and graphs, which could improve the presentation of data.

“Great insights, but the price is high

Pros

I find the company level data, including install base information, to be extremely useful. The platform shows how frequently and when the data is collected, which is a huge benefit. It is also super easy to use and getting started was a breeze. I have not had to contact customer support yet but I know there is a workaround for D365 integration.

Cons

It would be great if it incorporated contact level details though there are other tools that can handle that. Also it's a bit pricey, which can be a challenge for small organizations.

“Good market intelligence tool with room to improve in niche market data depth

Pros

The platform is incredibly user friendly, with only about 15 minutes needed to learn how to navigate and understand the tool. It is very intuitive and the quick onboarding videos helped me get up to speed fast. Within an hour, I was already using the platform expertly. The implementation process was smooth and my colleagues were impressed with how quickly we deployed it. The sales onboarding team was very responsive and supportive throughout. I use the platform several times a day to ensure that the insights stay fresh and relevant to my work. While we haven't integrated it with Salesforce yet, the platform offers easy plug and play integration options.

Cons

While it frequently updates its data, I have noticed that insights on niche technologies or markets can lag. If you are planning a niche targeted marketing campaign, I would rate the tool 7/10. The dashboard and report customization options are limited and I would like to have more flexibility with the fields displayed in the reports.

“The best source for technographic data for large enterprises

Pros

We were searching for a comprehensive source of information about the technology already in place at our prospects to personalize our outreach. It is by far the best source we have found for this. Creating target lists based on their extensive dataset is also very valuable. The customer success team has been responsive and helpful.

Cons

The licensing model could be more flexible. We would like to have the SaaS platform accessible to more users but the current model does not support that. Also the export and integration features with Salesforce could be more powerful than what's available through the web interface.

“It provides great insights

Pros

The in depth data provided by them has been invaluable for our needs.

Cons

Im good at Excel so I don't mind cleaning up and manipulating the data to generate charts and insights. But not all users may feel comfortable doing this so it could be a barrier for some.

“Comprehensive and insightful data

Pros

HG Insights provides detailed and reliable firmographic data, making it a fantastic resource for our team.

Cons

I have not found many issues with it. The only suggestion would be to improve the formatting of the export cover pages.

“Best tech and firmographic details

Pros

The data from it is rich and meaningful. It's one of the most comprehensive datasets for customer insights in the industry.

Cons

There is nothing major to dislike about it. They have been improving their matching methods and providing better clarity on hierarchies.

“It has helped us develop and assess account-level TAM more effectively

Pros

We have found the variety of data in the HGI spend & install data to be extremely helpful in building our account level TAM. The HGI team has also been great in answering our questions through email and Zoom and they have been fantastic partners throughout our process.

Cons

A small subset of the HGI spend data was not as accurate or useful for our needs. However it acknowledged this and offered additional support to address the issue.