Matomo Reviews

“clean UI with useful features”

Pros

Matomo strikes a nice balance between being non-intrusive and still offering plenty of useful features. The user interface is also very nice and pleasant to work with.

Cons

One challenge is getting non-technical people to adopt�it.�It�also doesn't have the same name recognition as Google Analytics.

“cleaner analytics experience”

Pros

Compared with Google Analytics 4, this is much simpler to work with and a lot easier to analyze.

Cons

Support is handled through email and they do reply, just not 24/7.

“On-prem tracking that delivers!”

Pros

It worked very well for a specific need we had such as tracking all user interactions. That was a big advantage for us since this software can be set up directly on your own servers and gives you that level of control quite easily.

Cons

There were a few frustrating parts especially when working across different browsers. Some ad blockers can block JavaScript from running which means the script may not load at all. Another challenge is that once you start using�it, if the knowledge is not shared properly across teams,�it�can become a headache for anyone new coming in.�It�also gets quite difficult to maintain all those events as the database grows and the number of tracked events increases.

“frustrating access loss & setup”

Pros

There are a few features that are interesting compared with Analytics.

Cons

One thing to know is that if you decide to stop your subscription, you lose access to�it�and therefore to your past data. That is exactly what happened to me. The only option is for�the company�to send you a backup which I requested but I still have not received anything. And even then,�it�is much less practical than using�it�directly. I work as a webmaster and use a lot of tools and this is the first one I have seen operate like this. Very strange. Beyond that, the most disappointing part is how difficult�it�is to configure. As soon as you want to set up tracking or monitor events, nothing feels easy.

“Reliable analytics with local hosting”

Pros

It gives me the ability to analyze my audience and media campaigns in much the same way as competing platforms, with the added benefit of having the data hosted in France.

Cons

As a user, I honestly haven't come across any negative aspect.

“simple interface and rich features”

Pros

Right from the first moments of using it, the interface was excellent. You can tell quickly that it's a user frienldy tool that helps you get moving fast. It also comes with plenty of features which makes it even more useful. On top of that it's GDPR compliant.

Cons

The setup is a bit more complicated than something like Google Analytics, for example.

“GDPR-friendly”

Pros

Being open source and free to host on your own server is a real advantage. It's also GDPR-friendly and performs just as well as some competing solutions.

Cons

Its interface is a bit complex to get used to at first.

“Dashboard marketing au top”

Pros

It is a website analytics and dashboard tool that works very well for marketing and site performance tracking.

Cons

There haven't been any downsides for me while using�it.

“accessible pricing, harder learning curve”

Pros

What I like most about Matomo is how affordable it is.

Cons

The user interface feels a bit too complicated for someone just getting started.

“ergonomic alternative to GA”

Pros

It is a very user-friendly solution and makes a really great alternative to Google Analytics.

Cons

This comes down to how�it�is positioned but�it�cannot be connected to the advertising ecosystem.

“powerful tracking and customization”

Pros

I like that it also comes with advanced capabilities like conversion tracking event tracking, goal tracking and advertising campaign tracking, along with more in-depth customization of the user interface.

Cons

It�can take more effort to install and configure than Google Analytics and�it�may require a certain level of technical knowledge.

“Strong analytics from the start!”

Pros

The free version is really the product's strongest advantage. Even with the basic setup, you already get the most important data right at your fingertips. On top of that the extra paid features let you reach a very advanced level of analysis that, in my opinion, goes far beyond what competing tools offer.

Cons

In some situations, installing and maintaining�it�can be a bit complicated for users who are not very familiar with CMS platforms.

“Very simple to integrate”

Pros

It's very simple to integrate and comes with a wide range of plugins. The core software is free and while some plugins are also free, others require payment.

Cons

A key feature is tracking search engine queries but unfortunately that functionality is only available through a paid plugin.

“powerful analytics with flexibility”

Pros

Matomo gives you a lot to work with as a web analytics platform, with plenty of tools and features for tracking website traffic and digging into the data. There's also a strong level of customization which makes it adaptable to different needs. Since it's open source, it's freely available, can be self-hosted and can also be modified or extended if you want more control.

Cons

One downside is that�it�can take more time to learn compared with some other analytics tools. The interface also feels cluttered at times and can be a little overwhelming, mainly because there are so many options and settings to sort through.

“Missed migration date caused data loss and major frustration”

Pros

It was easy to set up and get running. The cloud version comes with very strong built-in tools for understanding usability in detail especially heatmaps and split testing. One of the biggest advantages is that it can be set up anonymously and without cookies which makes it possible to use it in a GDPR-compliant way without bothering users. The Google Analytics import also works well, although you do need to create a Google API key which is fairly complicated on Google's side and be prepared to wait a few weeks for the full import since the API limits the number of requests. The white-label feature is a nice extra as well.

Cons

During a client project, we planned a migration from a self-hosted setup to the cloud version and�the company�did not keep the agreed migration date. We were only informed several days later. Support did try to help but they did not think ahead about the fact that this would create a data gap and because of the one-week delay we ended up losing information.�It�was not possible to merge that missing period with the interim data afterward. Overall�it�was very frustrating, although I still hope this was an exception.

“privacy-first analytics win!”

Pros

One of the things I like most about Matomo is that you can host it on your own server so you are no longer forced to hand over data to third parties like with Google Analytics. That also helps you avoid dealing with the whole cookie notice issue. We use it on one of our web projects and it has been fantastic. I definitely recommend it as an alternative to Google Analytics.

Cons

It�does exactly what�it�is supposed to do as an analytics tool so honestly I have no complaints about�it.

“gdpr-friendly analytics that deliver!!”

Pros

Keeping visitor activity metrics while staying GDPR compliant is a big advantage. It's very useful when you want to improve content based on what's actually relevant. Another plus is that it can be hosted on the same server as the client's project and it just works reliably.

Cons

The interface feels a little outdated right now.�It�could definitely use some improvement, although�it�still gets the job done.

“simple analytics”

Pros

It has everything needed to track website traffic and the interface is simple to use and very user friendly.

Cons

I haven't come across any downsides though I am using the paid version.

“privacy-friendly analytics powerhouse”

Pros

Matomo previously known as Piwik, is an open-source platform that delivers detailed website analytics. It makes it possible to track user visits closely especially behavior patterns and session activity. The data is collected in real time, it respects user privacy and it is fully GDPR compliant.

Cons

Nothing to point out here.�It�feels like a complete software solution.

“Fast setup”

Pros

It's quick to deploy on pretty much any server and it uses a very small snippet of code that's simple to integrate.

Cons

I did have to go through a few extra clicks to download the version I could self-host.