Last Updated
Key Takeaways
Generated from the text of customer reviews
Our Verdict
Overall Rating
Based on 37 users reviews
4.6
Rating Distribution
Positive
92%
Neutral
5%
Negative
3%
Starting Price
€22
per month
Matomo Specifications
- Campaign Management
- Lead Generation
- Customer Segmentation
- Email Marketing
Matomo Features
Acquisition
Acquisition tracks where visitors come from before they land on a website, breaking traffic down by search engines, social platforms, paid campaigns, and referral links. It integrates directly with Google, Bing, and Yahoo search consoles and includes a campaign URL builder for tagging individual social posts, emails, or ad variations.
Custom Reports
The custom reports feature lets users build their own reports by combining any of Matomo's 200-plus available dimensions and metrics. A business can, for example, pull revenue by city, filter it to mobile-only traffic, and layer in time-of-day performance, all in a single report built through the interface.
Conversion Funnels
Funnels map the exact sequence of pages, actions, or events a visitor takes toward a defined goal and show the percentage of visitors lost at each step. Funnels help identify which step causes the biggest drop rather than just reporting the overall conversion rate.
Website Heatmaps
Heatmaps visually record where visitors click, how far they scroll, and where their mouse moves across a page, without requiring manual data digging through tables. The feature works across desktop, mobile, and tablet views, so behavior can be compared by device type on the same page.
Pros And Cons of Matomo
Pros
Flexible data access supports custom processing
Avoiding data sampling enables more accurate reporting
Open-source flexibility allows for greater customization
Cons
Customer support response times may vary
Performance may slow when analyzing many metrics
Matomo Pricing
Cloud Business | Cloud Enterprise | On-Premise Community | On-Premise Team | On-Premise Business | On-Premise Enterprise | On-Premise VIP |
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€22 per month | Custom pricing | Free | €275 per month | €1,450 per month | €3,400 per month | Custom |
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Disclaimer: The pricing details were last updated on Sep 02, 2026 from the vendor's website. Please contact us for a tailored pricing list.
Matomo Reviews
Total 37 reviews
4.6
All reviews are from verified customers
Rating Distribution
5
Stars76%
4
Stars16%
3
Stars5%
2
Stars0%
1
Stars3%
Share your experience
Filippo V.
Information Technology and Services, 1-10 employees
More than a year
“clean UI with useful features”
Pros
Matomo strikes a nice balance between being non-intrusive and still offering plenty of useful features. The user interface is also very nice and pleasant to work with.
Cons
One challenge is getting non-technical people to adopt�it.�It�also doesn't have the same name recognition as Google Analytics.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Anonymous
Information Technology and Services, 11-50 employees
Less than a year
“On-prem tracking that delivers!”
Pros
It worked very well for a specific need we had such as tracking all user interactions. That was a big advantage for us since this software can be set up directly on your own servers and gives you that level of control quite easily.
Cons
There were a few frustrating parts especially when working across different browsers. Some ad blockers can block JavaScript from running which means the script may not load at all. Another challenge is that once you start using�it, if the knowledge is not shared properly across teams,�it�can become a headache for anyone new coming in.�It�also gets quite difficult to maintain all those events as the database grows and the number of tracked events increases.
Rating Distribution
Ease of use
7
Value for money
8
Customer Support
7
Functionality
6
Charles A.
Cosmetics, 1-10 employees
Less than a year
“cleaner analytics experience”
Pros
Compared with Google Analytics 4, this is much simpler to work with and a lot easier to analyze.
Cons
Support is handled through email and they do reply, just not 24/7.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
8
Functionality
8
Frequently Asked Questions
Does Matomo offer an API?
Yes, Matomo offers an API.
Who are the typical users of Matomo?
Matomo features are used by professionals working across fintech, banking, financial services, and enterprises.
What language does Matomo support?
Matomo primarily supports English and French.
What types of pricing plans does Matomo offer?
Matomo pricing starts at €22/month for 50,000 hits/month and goes up to €822/month for 5 million hits/month under its Cloud Business plan, with a custom-priced Enterprise plan also available. For on-premises deployment, the Community plan is free; the Team plan costs €275/month, the Business plan costs €1,450/month, the Enterprise plan costs €3,400/month, and the VIP plan is available at custom pricing. Get a detailed Matomo cost breakdown tailored to your specific requirements.
What other apps does Matomo integrate with?
Matomo integrates with platforms such as Slack, Microsoft Teams, Magento, Power BI, Qlik, and more.
Does Matomo have a mobile app?
Yes, Matomo offers a dedicated mobile app.
What level of support does Matomo offer?
Matomo offers support through live chat, email, and a contact form.