Matomo

What Is Matomo?

Matomo is an open-source web analytics platform built to track visitor behavior across websites and apps. It gives businesses a choice between cloud hosting and self-hosted, on-premises deployment, so data can live wherever the organization needs it to. The platform reports unsampled data, meaning it counts every visit rather than estimating from a sample.

What Is Matomo Best For?

Matomo is best known for its Media Analytics feature, which tracks how visitors engage with video and audio content on a site. It reports play counts, finish rates, and drop-off points within specific segments of a video. Additionally, the platform also logs when and where content is consumed and connects that activity to individual visitor profiles in real time.

How Much Does Matomo Cost?

Matomo pricing starts at €22/month for 50,000 hits/month and goes up to €822/month for 5 million hits/month under its Cloud Business plan. The Cloud version also offers a custom-priced Enterprise plan, while the on-premises version is available for free at €0 for the Community plan. Additional on-premises plans include:

• Team: €275/month
• Business: €1,450/month
• Enterprise: €3,400/month
• VIP: Custom pricing 

Disclaimer: The pricing is subject to change.

Matomo Integrations

Who Is Matomo For?

The software is used across the following organizations and sectors:

• Banks
• Fintech
• Enterprises
• Financial institution

Matomo Use Cases

Based on our analysis of user feedback and Matomo's capabilities, we have identified key scenarios where the software is a good fit:

Banks Replacing Google Analytics Under Regulatory Pressure

Banks run in a tightly regulated environment where analytics tools that share data with third parties or fail to meet regional compliance standards create real regulatory exposure. Matomo is built specifically for this constraint: it gives banks full ownership of their data, meets GDPR, CCPA, and LGPD requirements, and secures access through controls like SSL encryption, SSO, and two-factor authentication.

Financial Institutions Analyzing User Behavior While Managing Compliance Risk

Financial services firms may need deeper insight into how customers navigate loan applications, account dashboards, or onboarding flows while maintaining control over sensitive data. Matomo provides heatmaps, session recordings, and A/B testing to help teams identify where users hesitate or drop off, alongside privacy controls that support requirements such as GDPR and CCPA.

Enterprises Consolidating Analytics Across Multiple Sites And Departments

Large organizations running dozens of regional websites or business units often end up with analytics scattered across separate tools and logins, making it hard to see a consolidated picture. Matomo supports multi-instance setups with roll-up reporting, so data from every property can be reviewed from one place, while each department still gets custom reports tailored to its own goals.

Fintech Companies Scaling Analytics Infrastructure Alongside Security Requirements

Fintech products handle sensitive financial data from day one, which means analytics infrastructure has to meet security expectations well before the company reaches enterprise scale. Matomo applies SSL encryption, two-factor authentication, audit logs, and configurable access controls uniformly, so a fast-growing fintech isn't forced to migrate platforms as its compliance obligations expand.

Is Matomo Right For You?

If you need detailed, unsampled analytics while keeping ownership of your website and app data, Matomo can be a strong fit. Big corporations such as Siemens, Boeing, and Novartis use the platform. It holds ISO 27001:2022 certification and follows internationally recognized information security standards. Matomo also supports compliance with regulations such as GDPR, CCPA, LGPD, HIPAA, and PECR.

Still doubtful if Matomo is the right fit for you? Get in touch at (661) 384-7070, and we will help you make an informed decision.