MyTraffic: Pricing, Demo & Features

Last Updated Feb 26, 2026

Overview

MyTraffic helps organizations make data-driven location decisions with insights into footfall, visitor demographics, and catchment performance. Although highly specialized regional datasets may require additional sourcing, its capabilities support site selection and portfolio optimization. Overall, it best serves retail, real estate, and asset management teams seeking reliable location intelligence.

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Starting Price

Custom

MyTraffic Specifications

Data Visualization
Customizable Dashboards
Data Analysis And Reporting
Scheduled Reporting
KPI Monitoring
Advanced Analytics And Forecasting
AI-Powered Insights
Machine Learning And AI Integration
Data Collection And Management
Statistical Modelling

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What Is MyTraffic?

MyTraffic is a location intelligence and analytics platform that helps organizations make smarter decisions about physical locations using data and AI-driven insights. The software collects and analyzes large volumes of data—such as footfall, vehicle flow, visitor demographics, and spending patterns—to provide detailed insights into how people interact with specific locations. Businesses can use these insights to choose new sites, monitor store or real-estate performance, benchmark against competitors, and optimize marketing or expansion strategies.

How Much Does MyTraffic Cost?

MyTraffic offers a starting price of €750/month (one seat, five credits) for its Pro plan. Other paid plans are:

Business – Custom pricing
Enterprise – Custom pricing

A Freemium model is also offered as a 14-day trial with limited access to the software’s ‘Gini’ product. It comes with one GB of storage, limited workflow answers, one seat, and three conversations.

In addition to the base subscription costs, organizations should consider additional expenses, which may include:

Implementation: Generally $1,000–$10,000 for standard onboarding; $10,000–$40,000 for enterprise rollouts
Data Expansion Or Custom Studies: Typically $2,000–$20,000, depending on dataset size and complexity
User Training And Enablement: Around $1,000–$8,000
API Access, Integrations, And Advanced Configuration: Ranges between $3,000–$25,000, depending on integration scope

For accurate pricing based on your organization’s needs, request a custom MyTraffic pricing estimate.

Disclaimer: The pricing is subject to change.

MyTraffic Integrations

The vendor hasn’t provided details about the software’s integration capabilities. Book a free MyTraffic demo to learn more about its capabilities.

Who Is MyTraffic For?

MyTraffic is ideal for a wide range of industries and sectors, including:

Retail
Commercial real estate
Advertising
Restaurant

Is MyTraffic Right For You?

Struggling to choose optimal sites or understand visitor patterns? MyTraffic addresses these challenges with real-time footfall analytics, competitor benchmarking, and actionable heatmaps. It empowers organizations to make data-driven decisions, optimize asset performance, and direct resources to high-potential areas. The platform also meets GDPR standards for secure data handling and privacy. Trusted by clients like Douglas, In-Store Media, and Five Guys, MyTraffic adapts to organizations of all sizes across Europe.

Still doubtful if MyTraffic is the right fit for you? Connect with our customer support staff at (661) 384-7070 for further guidance.

MyTraffic Features

Comprehensive Footfall Analytics

MyTraffic provides detailed footfall data, allowing users to monitor visitor flows by location, time, and day. This enables businesses to identify peak periods, optimize staffing, and assess the true potential of sites, supporting more profitable and efficient operations.

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Competitor And Market Benchmarking

The platform offers benchmarking tools to compare your locations against competitors. Users can analyze market share, penetration, and shared visits, helping them refine expansion strategies and avoid saturated areas.

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Multi-Industry And Multi-Location Support

MyTraffic is built to serve diverse industries—including retail, real estate, public sector, and advertising—across multiple locations and countries. Its scalable architecture supports growth and adapts to evolving business needs.

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Pros And Cons of MyTraffic

A quick look at MyTraffic's strengths and weaknesses to
help you decide if it's the right fit

Pros

Offers an intuitive and user-friendly interface
Provides real-time actionable insights
Enhances efficiency in site planning

Cons

Integration with other systems can lag
Traffic data may be misleading if plans change

MyTraffic Reviews

Insights from real users on MyTraffic’s features,
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Frequently Asked Questions

Quick answers to common questions to help you better understand the product, features, and services.

Does MyTraffic offer an API?

Yes, MyTraffic provides an API.

What types of pricing plans does MyTraffic offer?

MyTraffic offers a Freemium 14-day free trial. Paid plans are Pro at €750/month, while Business and Enterprise pricing are customized based on organizational needs. Beyond the base subscription, additional costs may include implementation (generally $1,000–$40,000) and API access or integrations (around $3,000–$25,000), depending on the scope and complexity of the deployment. Get in touch for a tailored MyTraffic cost estimate.

What level of support does MyTraffic offer?

MyTraffic provides support via a ticket system.

What languages does MyTraffic support?

MyTraffic supports English, French, German, Italian, and Spanish.

What other apps does MyTraffic integrate with?

Information about third-party integrations has not been specified by the vendor.

Who are the typical users of MyTraffic?

Typical users who benefit from MyTraffic features include businesses across various industries and sectors, such as restaurants, commercial real estate, retail, and advertising.

Does MyTraffic have a mobile app?

No, it doesn't offer a mobile app.