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Overview
MyTraffic helps organizations make data-driven location decisions with insights into footfall, visitor demographics, and catchment performance. Although highly specialized regional datasets may require additional sourcing, its capabilities support site selection and portfolio optimization. Overall, it best serves retail, real estate, and asset management teams seeking reliable location intelligence.
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Starting Price
Custom
MyTraffic Specifications
Data Visualization
Customizable Dashboards
Data Analysis And Reporting
Scheduled Reporting
What Is MyTraffic?
MyTraffic is a location intelligence and analytics platform that helps organizations make smarter decisions about physical locations using data and AI-driven insights. The software collects and analyzes large volumes of data—such as footfall, vehicle flow, visitor demographics, and spending patterns—to provide detailed insights into how people interact with specific locations. Businesses can use these insights to choose new sites, monitor store or real-estate performance, benchmark against competitors, and optimize marketing or expansion strategies.
How Much Does MyTraffic Cost?
MyTraffic offers a starting price of €750/month (one seat, five credits) for its Pro plan. Other paid plans are:
- Business – Custom pricing
- Enterprise – Custom pricing
A Freemium model is also offered as a 14-day trial with limited access to the software’s ‘Gini’ product. It comes with one GB of storage, limited workflow answers, one seat, and three conversations.
In addition to the base subscription costs, organizations should consider additional expenses, which may include:
- Implementation: Generally $1,000–$10,000 for standard onboarding; $10,000–$40,000 for enterprise rollouts
- Data Expansion Or Custom Studies: Typically $2,000–$20,000, depending on dataset size and complexity
- User Training And Enablement: Around $1,000–$8,000
- API Access, Integrations, And Advanced Configuration: Ranges between $3,000–$25,000, depending on integration scope
Disclaimer: The pricing is subject to change.
MyTraffic Integrations
Who Is MyTraffic For?
MyTraffic is ideal for a wide range of industries and sectors, including:
- Retail
- Commercial real estate
- Advertising
- Restaurant
Is MyTraffic Right For You?
Struggling to choose optimal sites or understand visitor patterns? MyTraffic addresses these challenges with real-time footfall analytics, competitor benchmarking, and actionable heatmaps. It empowers organizations to make data-driven decisions, optimize asset performance, and direct resources to high-potential areas. The platform also meets GDPR standards for secure data handling and privacy. Trusted by clients like Douglas, In-Store Media, and Five Guys, MyTraffic adapts to organizations of all sizes across Europe.
Still doubtful if MyTraffic is the right fit for you? Connect with our customer support staff at (661) 384-7070 for further guidance.
MyTraffic Features
MyTraffic provides detailed footfall data, allowing users to monitor visitor flows by location, time, and day. This enables businesses to identify peak periods, optimize staffing, and assess the true potential of sites, supporting more profitable and efficient operations.
The platform offers benchmarking tools to compare your locations against competitors. Users can analyze market share, penetration, and shared visits, helping them refine expansion strategies and avoid saturated areas.
MyTraffic is built to serve diverse industries—including retail, real estate, public sector, and advertising—across multiple locations and countries. Its scalable architecture supports growth and adapts to evolving business needs.
