Optivos

What Is Optivos?

Optivos, from Heliosz.AI, is a commercial intelligence platform that gathers data from separate business systems. It uses standard metrics and business definitions for this data. Optivos includes tools that measure how media spend and promotions affect revenue across channels.

The software allows marketing teams to use these measurements when they compare budget plans for future campaigns. The platform lets supply teams build their own plans from demand forecasts, sales figures, and stock levels. Companies are able to do all of this work in Optivos instead of building manual reports in spreadsheets.

What Is Optivos Best For?

Optivos stands out for its "Marketing and Commercial Intelligence" module that measures the revenue a company earns from its marketing. The module can sort each marketing activity into one of four media types, such as paid or earned media. Optivos then compares the money a company spends on each channel with campaign results and revenue. Marketing teams can use the channel results to find channels with the strongest growth. For a wider view, Optivos can also measure total revenue against the combined cost of marketing and retail promotions. It supports decisions with clearer choices about where to invest next.

How Much Does Optivos Cost?

Optivos pricing starts at $50,000/one time. In addition to the base subscription costs, organizations should typically account for the following approximate additional expenses:

• Implementation And Configuration: $7,500–$15,000/one time, including initial platform setup and workflow configuration
• System Integration: $7,500–$15,000/one time, with the cost varying by the number of systems and APIs connected
• Data And Knowledge Setup: $5,000–$12,500/one time, for preparing business data and connecting knowledge sources
• AI Workflow Customization: $5,000–$15,000/one time, based on the complexity of automated workflows and agent tasks
• Training And User Onboarding: $2,000–$5,000/one time, including employee training and initial platform use

Disclaimer: Pricing references are based on publicly available third-party information and industry benchmarks. Actual costs may vary.

Optivos Integrations

Information about third-party software integrations has not been specified by the vendor.

How Does Optivos Work?

Here is how teams can access Optivos and use its modules:

• Log in to your Optivos account to access the platform and its commercial intelligence modules
• Connect data sources such as ERP, CRM, POS, syndicated, eRetail, and financial data
• Standardize product, channel, region, and campaign naming, and set shared metrics and definitions
• Classify marketing activity into paid, owned, earned, and shared media for consistent channel reporting
• Measure how media spend, campaigns, and promotions affect revenue across channels
• Analyze how pricing, discounts, and trade investments affect demand and profitability
• Run what-if scenarios to compare budget reallocation options before committing spend
• Review forecasts, inventory visibility, and dashboards, or ask questions in plain language, to share insights

Who Is Optivos For?

Optivos serves businesses in the following industries:

• Retail
• Consumer packaged goods (CPG)
• Fast-moving consumer goods (FMGC)
• Fashion and apparel
• Sports

Optivos Use Cases

Based on our evaluation of Optivos features and market positioning, we have determined some common scenarios where it is a good fit:

Retail Businesses Reviewing Pricing And Stock In Separate Reports

Many retail businesses review pricing, promotions, and stock levels in separate reports. Its unified approach shows pricing, promotion, and stock figures for each category in one view. It adds a demand forecast for each category to this view. Category managers use the combined view to keep shelves stocked. With pricing, stock, and demand side by side, retailers have a way to protect category margins.

CPG Brand Teams Aligning Deal, Product, And Demand Data Across Brands

Consumer packaged goods companies often track retailer deals, product results, and demand separately for each brand. Optivos combines all three measures for every brand and category in one system. Brand teams work from one set of figures across the product range. Pricing teams read these figures to see how price changes and promotions affect demand and profit. Companies use these pricing results to keep margins steady across their brands.

Fashion and Apparel Brands Holding Too Much Stock

Some fashion and apparel brands hold more stock than they need when they are buying and merchandising teams plan from different data. The platform displays buying and merchandising data besides inventory levels. It shows sales results for each channel next to this data. Buying teams base their orders for new collections on those figures. Brands are able to reduce excess stock when those orders match sales in each channel.

Sports Organizations Lacking A Clear View Of Partnership Revenue

Sports organizations frequently want a clear view of the revenue they earn from each partnership. Optivos lets these commercial teams see ticket sales, sponsorship value, and merchandise sales together. The platform tracks event results next to these income figures. Commercial teams compare the revenue from each partnership across all of these sources. Leaders decide where to invest next after the comparison.

Is Optivos Right For You?

Optivos suits retail and consumer brands that want to make marketing, pricing, and planning decisions from one set of company data. The platform replaces separate tools, spreadsheets, and manual reports. Marketing, pricing, and operations teams therefore work from the same figures instead of conflicting reports.

For deployment, companies choose between a hosted SaaS model or deployment within its own environment. Each company keeps full ownership and control of its data in both versions. Data engineers and industry experts from Heliosz.AI set up Optivos for each company. With shared data and expert-led setup, Optivos gives retail and consumer brands a practical way to plan across teams.

Still deciding on Optivos software? Connect with us at (661) 384-7070 for further guidance regarding the platform’s alignment with your business needs.