SimilarWeb Reviews

“Easy product with great features

Pros

Customer support is simply the best. Plus it has lots of useful features and we find it quite easy to access.

Cons

Nothing major but it took me a little time to get the hang of things and some guidance definitely helped.

“helps me a lot

Pros

Using web analytics and competitive intelligence really helps me create smarter digital ad campaigns and report meaningful insights to my clients.

Cons

It has so much info that sometimes the user interface feels a bit overwhelming to me.

“Valuable tool giving our media agency an edge

Pros

What I like the most about Similarweb is the Marketing Insights as it shows referral traffic, search keywords and how well social media is working which helps us fine tune our marketing.

Cons

The app's data features are pretty limited compared to the website analytics I have come across like app traffic. Also I noticed that engagement stats are lacking.

“Decent tool

Pros

I like that you can directly compare your brand with competitors to get a clear picture of the market and see how your brand is doing on key stats.

Cons

Well I am not a fan that it does not track mobile or app usage that means the numbers don't tell the full story.

“Very useful product

Pros

Being able to build custom dashboards and control who gets access to them is a great and my favourite feature.

Cons

When I first got access there was definitely a learning curve figuring out how to use it.

“Proven quite helpful for me

Pros

Finding detailed info about companies is simple with Similarweb. Plus it helps me quickly gather the data I need about any business.

Cons

I feel like the contact data is pretty low compared to other tools like Zoominfo or Apollo.io.

“Great tool with huge ad potential

Pros

Competitive Intelligence is super amazing for benchmarking our digital results against competitors and leaders. Also the huge dataset helps us spot leads and market trends and the SEO tools guide us on where to focus customer attention.

Cons

Data on smaller sites is not always available or as accurate as I'd like.

“Very helpful and practical

Pros

Similarweb is pretty simple to use and gives valuable insights that help us with setting up and managing campaigns. Also it is cookieless which is a plus in today's industry.

Cons

Sometimes the results are too limited which makes it tough for us to scale strategies. The result of it is that it slows down the wider adoption of the product.

“Excellent web analytics tool

Pros

It is a very complete tool with loads of features from basic site stats and rankings to keyword and cross-shopping analysis. Also it is very user friendly and we can export everything in PDF or Excel or grab visuals as images. Moreover the results look great in client presentations and offer lots of insight into how clients sites compare to competitors.

Cons

Not all features come included as we have to buy extra packages like for different regions and that can get pricey.

“Great for SEO and market research

Pros

I have used Similarweb to review every aspect of my competitors performance and it works the best for that.

Cons

The free trial does not let me do many things without paying.

“Needs a lot of improvements

Pros

The interface is really user friendly. And as compared to other tools we have come across it delivers the best data with a helpful quick export feature.

Cons

We have to double check the data against our own internal tools to make sure it's accurate which is not ideal.

“Quite a reliable source of data

Pros

It is pretty easy to see what sets me and others apart from the crowd. Also it gives a quick snapshot of info and makes comparisons simple.

Cons

One thing I have noticed is that the website does not offer suggestions on how to fix problem areas as there is a lack of guidance or comments.

“Perfect to get quick info

Pros

Similarweb provides loads of key details about companies we might want to work with or learn more about.

Cons

Some tools feel basic or repetitive to me. But overall it's decent but there are more flexible options out there.

“No doubt, it is the best out there

Pros

I really like how easy it is to activate the Similarweb Pro extension on Chrome and instantly access site analytics with just a click.

Cons

It can get a bit expensive and I noticed that the basic plan is quite limited in features.

“Ideal for competitor and market analysis

Pros

On the free plan I use Similarweb Pro to explore markets and new industries during prospecting. Plus it has a wide range of features for analyzing web traffic, competitors, and demographics which makes it so helpful.

Cons

Well it took me some time to get used to it as at first it felt clunky until I really understood all the features. But I watched a few YouTube tutorials to help.

“Good for website evaluation

Pros

I constantly use the Chrome extension to check press sites and figure out the real value of the PR clippings we get organically. It gives great insights on traffic sources and helps me spot when media kit data is inflated which happens more often than you'd think.

Cons

Few things I have noticed is that it does not work well for smaller websites and does not provide much insight on less popular sites.