Last Updated Jun 12, 2025
Overview
SimilarWeb offers detailed insights into website traffic and competitor performance, helping businesses make informed decisions. Though the interface can take time to navigate, SimilarWeb software offers data depth and reliability which makes it a valuable tool for digital market analysis.
Overall Rating
Based on 16 users reviews
4.7
Rating Distribution
Positive
94%
Neutral
6%
Negative
0%
Starting Price
Custom
SimilarWeb Specifications
Data Visualization
Customizable Dashboards
Data Analysis and Reporting
Scheduled Reporting
What Is SimilarWeb?
SimilarWeb supports businesses with digital research and traffic analytics across websites, apps, and industries. The platform offers tools for audience insights, keyword analysis, referral tracking, and market benchmarking. The platform specializes in competitive intelligence and online behavior monitoring. SimilarWeb features help companies across marketing, strategy, and growth roles make informed, data-backed decisions. By providing reliable, real-time data from millions of digital sources, SimilarWeb stands out as a dependable solution for understanding and improving digital performance.
SimilarWeb Pricing
Web Intelligence
- Starter Plan: $199/month
- Team Plan: $14,000/year
- Business Plan: $35,000/year
- Enterprise Plan: Custom
Sales Intelligence
- Individual Plan: $129/month
- Business Plan: $16,000/year
- Enterprise Plan: Custom
Shopper Intelligence
- Starter Plan: $15,000/year
- Business Plan: $25,000/year
- Enterprise Plan: Custom
Stock Intelligence
- Basic Plan: Custom
- Premium Plan: Custom
Disclaimer: The pricing is subject to change.
SimilarWeb Integrations
SimilarWeb supports integration with various third-party platforms, including:
- Google Looker Studio
- Tableau Software
- Power BI
- Salesforce
- HubStpot CRM Software
Who Is SimilarWeb For?
SimilarWeb serves businesses across various industries, including:
- Marketing teams
- SEO/PPC teams
- Market researchers
- E-commerce managers
- Sales teams
Is SimilarWeb Right For You?
SimilarWeb is a great fit for businesses looking to gain deeper insights into their online performance. The platform is particularly helpful for marketing teams and e-commerce managers who need to monitor competitors and track their progress. SimilarWeb features like detailed market analysis and advanced SEO tools, businesses can make more informed decisions to improve their digital strategies and optimize productivity.
Still unsure about SimilarWeb? Contact our support team at (661) 384-7070 for further guidance.
SimilarWeb Features
Website analysis helps track key metrics such as traffic, time on site, bounce rates, and pages per visit. By comparing these metrics with those of competitors, businesses gain a better understanding of their website's performance. This comparison helps identify areas for improvement and offers insights into how the website is performing in the broader competitive landscape.
Traffic and engagement metrics provide valuable data on user visits, time spent on the site, and bounce rates. These insights help businesses understand how users are interacting with their website and can point to areas where engagement may be improved. Tracking this information enables businesses to refine their strategies for better user retention and performance.
Tracking SEO and PPC keywords reveals which terms are driving traffic to the website. This feature helps identify high-performing keywords in content and advertisements. Monitoring keyword performance allows businesses to optimize their campaigns and enhance their visibility, making it easier to attract relevant visitors.
Industry analysis compares a website's performance to industry benchmarks, providing context for traffic and engagement metrics. By comparing their website’s data against industry standards, businesses can see how they stack up within their sector. This comparison can highlight areas where strategies may need to be adjusted to stay competitive.
Understanding audience interests and behaviors helps businesses gain insights into what captures visitors' attention. This feature shows how users engage with content and what topics are most relevant to them. By aligning content with audience interests, businesses can increase engagement and better meet the needs of their visitors.