Adnan Malik is the Co-Founder and Chief Executive Officer of Software Finder, a B2B platform focused on helping organizations research, compare, and select business software with greater clarity and confidence. Over the past decade, he has led the company’s growth into a large global organization serving software buyers and vendors across multiple industries.
Adnan’s work centers on improving how businesses navigate complex software decisions. Through Software Finder, he has focused on building systems that reduce friction in the software discovery process by combining transparent comparisons, buyer insights, and vendor data to help organizations make faster and more informed technology choices.
Under his leadership, Software Finder has grown into a large-scale platform that analyzes thousands of buyer interactions to identify patterns in software adoption, emerging technology demand, and vendor positioning across sectors such as Medical SaaS, HR technology, AI tools, Cybersecurity, and Enterprise Infrastructure.
Adnan frequently shares insights on the evolving software landscape, particularly around buyer decision behavior, the shift toward specialized software ecosystems, and the growing role of data in enterprise technology selection.
His work focuses on helping organizations move from software uncertainty to confident, data-informed decision-making.
