Backlight is a cloud-native video platform for creating, managing, distributing, and monetizing content at enterprise scale. It combines collaborative creative tools, asset management, and near-live publishing in one unified system. If your business thrives on video, Backlight brings powerful workflows and cloud innovation into a secure ecosystem.
Backlight Specifications
Real-Time Communication
File Sharing & Management
Document Management
Task & Project Management
What Is Backlight?
Backlight is a media technology company offering a suite of cloud-native tools for video content creation, collaboration, management, and distribution. Its six products include Iconik, Ftrack, Celtx, Zype, Wildmoka, and Cinesync that help teams manage creative workflows, scriptwriting, media asset organization, and video streaming. Backlight’s modular approach enables enterprises to scale video operations efficiently while supporting diverse production and distribution needs.
Backlight Pricing
Backlight provides flexible pricing across its suite of six tools, designed to meet different business needs. Below is the pricing breakdown of each of the six tools:
iconik
- Pay As You Go: Starting from $0/month/user
- Pro: Custom pricing (billed annually)
- Enterprise: Custom pricing (billed annually)
ftrack
- Review: $15/user/month
- Studio: $30/user/month
- Enterprise: Custom pricing (billed annually)
Cinesync
- Play: Free
- Essential: $39/user/month
- Pro: $99/user/month
Celtx
- Writer: $14.99/month
- Writer Pro: $24.99/month
- Team: $59.95/month (for up to 5 members)
Zype
- Zype Streaming Platform: Zype X starting from $500/month
- Zype Playout: Standard plan starting from $1,999/month
- Zype Apps Creator: Mobile plan starting from $2,000/month
Disclaimer: The pricing is subject to change.
Backlight Integrations
The software supports integration with various specialized tools and systems, including:
- Adobe
- AWS
- Backblaze
- Base
- IMT
- Google Cloud
- Cloudflare R2
- Embrace
Who Is Backlight For?
Backlight is designed for businesses of all sizes. It is ideal for:
- Media and entertainment
- Sports and broadcasters
- Brand and corporate
- Advertising agencies
Is Backlight Right For You?
If your business relies on video content and requires secure, cloud-native solutions, Backlight could be a strong fit. Its platform includes enterprise-grade security features such as secure sharing to protect valuable media assets and tools to help you grow your business further across various channels. Whether you’re a small creative team or a global media enterprise, Backlight’s scalable architecture lets you expand your operations without technical limits.
With its suite of purpose-built products, you can adopt only the tools your workflows need, ranging from media asset management to OTT app development and live video distribution, without being locked into a single platform. Backlight promotes seamless collaboration across distributed teams and accelerates content delivery to audiences.
Still unsure whether Backlight is right for you? Contact us at (661) 384-7070 for personalized guidance.
Backlight Features
Backlight provides connected storage integrations, smart metadata tagging, and advanced media management tools to keep video assets organized and easily searchable. This leads to faster editing time and timely delivery.
See How It WorksThe platform offers version control, detailed review and feedback tools, proxy workflows, and secure permissions management to enable seamless collaboration among distributed teams. It empowers businesses to access, share, and review media assets regardless of their location.
See How It WorksBacklight includes flexible project planning interfaces and frame-accurate review tools that integrate into creative pipelines for efficient production processes. The design adapts to the team’s workflow without slowing them down.
See How It WorksUsers can produce video clips and reels from any source and distribute them in multiple formats to diverse destinations, supporting rapid, near-live publishing across channels.
See How It WorksBacklight features tools for managing live streams, building linear channels, and deploying OTT solutions, with capabilities for ad insertion and brand activation to support monetization strategies.
See How It Works