Invoca Reviews

Pros

From my perspective people and staff are really helpful and pleasant to work with.

Cons

It's not very user-friendly. There are lots of bells and whistles but doing some simple tasks can still be difficult.

Pros

There isn't a single thing I can say I liked about this company. The customer service was extremely poor.

Cons

no cons from my point of view.

Pros

Navigating the menus and filters feels really easy and the calling features, including call tracking and voice calls, help simplify the entire buying process. The click-to-call function is especially useful and works very efficiently. Features like API access, keyword tracking, ROI tracking and IVR are some of the strongest parts of this software.

Cons

A few capabilities are still missing compared with other tools in the same category, such as CRM, lead capture, multi-campaign support, performance metrics and website analysis.

Pros

The system is very user-friendly and makes it simple to analyze both large and small data sets quickly. The insights and signals it provides have helped improve all of our call tracking KPIs.

Cons

There are still some limitations when it comes to filters and reporting.

Pros

One thing I really love is how much you can customize the tool to match exactly what you need. If you can imagine a certain way to use it the team at it is always ready to help you figure out how to make it work.

Cons

Cost is the downside.

Pros

Having a complete picture of how my digital marketing campaigns are performing has been a big plus and I can also take advantage of stronger call analytics within automated bidding.

Cons

I honestly have no complaints. It's simple to use and the benefits have been excellent.

Pros

Everything feels very simple to use. The layout is easy, setting up campaigns doesn't take much effort and the reporting is well organized and useful.

Cons

It really hasn't evolved much over the last couple of years.

Pros

It's been a really effective way for us to keep track of where our advertising dollars are going.

Cons

Once you've gone through it a couple of times, it becomes very simple to use.

Pros

Easy to use platform!! Since my role depends a lot on digging into publisher data, that matters a lot and even though I'm usually not that confident with tools like this, I rarely get stuck. The support team has also been great and the updates they share about fixes and upcoming improvements are genuinely informative.

Cons

There really isn't much to complain about. If I had to point out one small thing, it would be having to dig around a bit to figure out exactly what my account includes but even that feels minor.

Pros

Getting comfortable with the interface doesn't take long and once you do, it feels pretty easy to use. It handles tracking and accounting well, with plenty of advanced features that make sense for larger businesses. A lot of our clients are already using it too which has been another plus.

Cons

A few parts of the workflow feel repetitive. Since we manage thousands of campaigns, updating holiday hours across all of them can be a challenge. That said the team was willing to handle that service for us.

Pros

Right away the biggest plus is how simple everything feels and the dashboard gives me a clear view of everything I need to know at a glance.

Cons

Don't have anything to complain about because the software is very easy to use.

Pros

Having used a few other call tracking platforms before this one, I can say this solution stands out with a better dashboard, stronger implementation help and really capable account managers.

Cons

Script doesn't work every single time although that seems fairly common across most call tracking tools. Also, once you've been on the platform for a certain period, support shifts completely to the ticket system. Considering the price, having a dedicated support team would be a nice improvement.

Pros

This has become a core part of how our business runs day to day and we'd honestly be lost without it.

Cons

The only downside is that the different employee permission settings can be a bit confusing to work through.

Pros

Being able to track phone calls coming to our Sales department from the website has been really useful since it shows us how many opportunities we're actually generating. It also added some variety beyond our standard lead conversion forms.

Cons

Getting started is a little complicated but once you understand how it works, it becomes a very useful tool.

Pros

It fit into our CRM without much effort and getting it set up and customized to our needs was pretty easy. The phone call data is great and gives us useful insights we can actually apply to marketing.

Cons

While the call data is useful it still doesn't feel as targeted as it could be. On top of that the pricing seems a bit higher than other comparable platforms.