Nudge

Nudge assigns every website, retailer, and marketplace listing a Trust Score ranging from 0 to 100. Each score is backed by context-specific reasoning that helps users understand why a seller is considered reliable or risky, rather than relying on generic ratings. Marketplaces display individual seller reputation, while established retailers are verified once per session.

The platform surfaces detailed seller verification data for marketplace listings, including review counts, positive feedback rates, and overall seller history. This helps users quickly identify established sellers and avoid unverified or potentially risky accounts before making a purchase.

Nudge features ‘Email Verification Alerts’ that provide real-time email safety indicators inside Gmail and Outlook, labeling messages with green, amber, or red signals based on legitimacy and phishing risk. Each sender domain is checked against a large database of trusted domains to help users detect suspicious or unsafe emails.

When users encounter potentially unsafe or scam websites, Nudge automatically suggests trusted alternative destinations such as official brand sites or reputable platforms like Amazon, Zillow, or Redfin. This helps redirect users toward safer and more reliable sources for their intended purchase or search.

On verified retailer websites, Nudge highlights available loyalty programs, promo codes, and discount opportunities in real time. This ensures users can access the best available savings without needing to manually search for offers across multiple platforms.

While reading articles online, Nudge evaluates and labels news sources based on credibility, showing whether a publisher is verified or unestablished. This helps users better understand the reliability of information before sharing or acting on it.