B2Bridge

What Is B2Bridge?

B2Bridge is a Shopify app built for merchants running both retail and wholesale from the same store, without needing to upgrade to Shopify Plus. It connects wholesale pricing, buyer access, registration, quotes, ordering, checkout, account management, and business systems into one complete B2B workflow. Buyers get their own self-service portal for pricing, catalogs, and reordering, which helps reduce manual handling. Checkout supports net payment terms and credit limits, which matters for wholesale buyers who don't pay upfront the way retail customers do.

There's also a separate portal for sales reps, letting them place orders and track commissions without ever touching the Shopify admin. Altogether, it gives merchants one system to run both sides of their business without managing two separate storefronts.

What Is B2Bridge Best For?

The solution is known for how its cart can be customized for wholesale buyers. Checkout options can display differently depending on customer group, and buyers can save a cart for later instead of finishing an order in one go. Shipping methods, like store pickup or payment on delivery, are configurable right in the cart, and shipping rates themselves can be set based on customer group, order value, quantity, or weight. Buyers get a checkout designed for wholesale ordering, not one adapted from a retail template.

How Much Does B2Bridge Cost?

B2Bridge price starts at $99/month for the Professional plan. Other paid plans are:

• Growth: $199/month
• Advanced: $299/month
• Enterprise: Custom quote

A free Starter plan is also available. The vendor also provides a 14-day free trial.

Additionally, users may also incur potential extra costs. The following figures are estimates and may vary depending on provider terms and requirements.

• Custom Integrations: $2,000–$10,000
• Data Migration: $1,000–$5,000
• Custom B2B Workflow Development: $1,500–$7,500
• Custom Theme Development: $1,000–$5,000
• API Development And Configuration: $2,000–$8,000
• B2B Catalog/Data Cleanup: $500–$3,000
• Wholesale Portal Customization: $2,000–$8,000
• Ongoing Technical Maintenance: $100–$500/month

Disclaimer: The pricing is subject to change.

B2Bridge Integrations

The platform integrates with several third-party applications and systems. These include Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) solutions, as well as Shopify.

How Does B2Bridge Work?

Here’s a step-by-step guide into how users can navigate the software:

• Install B2Bridge from the Shopify App Store and login
• Set up wholesale pricing and assign it to customer groups
• Create a registration form for buyers to apply for a wholesale account
• Approve or auto-approve buyer applications based on set rules
• Configure the B2B cart, checkout, and payment terms for approved buyers
• Enable quote requests so buyers can request custom pricing
• Assign accounts to sales reps through the rep portal
• Sync orders and customer data with your ERP or CRM

Who Is B2Bridge For?

B2Bridge is well-suited for a wide range of industries and sectors, including:

• Home appliance
• Health and fitness
• Electronics
• Food and beverage
• Pet products
• Manufacturing
• Toys and games

B2Bridge Use Cases

Based on our analysis of B2Bridge's current capabilities, we have identified key scenarios where this software is a good fit for Shopify merchants:

1. Hybrid Brands Selling Retail And Wholesale From The Same Store

   Merchants selling to both everyday shoppers and wholesale buyers usually end up running two separate platforms, which means duplicated products and constant inventory syncing between them. B2Bridge runs both channels from one Shopify admin, showing retail customers standard pricing while approved B2B buyers see their own catalogs and rates after logging in. This fits brands tired of maintaining two systems just to sell the same products two different ways.

2. Growing Brands Migrating Their Wholesale Business To Shopify

   Brands moving their wholesale operation onto Shopify need their existing price lists, company profiles, and checkout workflows to survive the switch without disrupting active buyers. B2Bridge can migrate B2B catalogs, company profiles, and checkout workflows to Shopify, while supporting price lists, volume discounts, ordering rules, and company accounts. This can suit brands moving to Shopify without disrupting their existing wholesale operations.

3. Manufacturers And Distributors Needing Gated Pricing

   Manufacturers and distributors that don't want public visitors seeing wholesale pricing need a way to lock that information behind buyer verification. B2Bridge supports a standalone B2B portal where pricing, catalogs, and product pages stay hidden until a buyer logs in or creates a dealer account. Midan Ventes, for example, used this setup specifically to restrict their online store to verified wholesale buyers only. This works for businesses where showing wrong pricing to the wrong audience is a real concern.

4. Merchants Avoiding A Shopify Plus Upgrade For B2B Features

   Merchants who want B2B functionality but don't want to pay for Shopify Plus often assume advanced wholesale tools require the upgrade. B2Bridge runs on standard Shopify plans, giving merchants unlimited B2B orders, company accounts, and sales reps without the added Plus cost. This fits growing brands that want to test or scale wholesale before committing to a more expensive Shopify tier.

Is B2Bridge Right For You?

Running retail and wholesale on separate platforms usually means duplicated products, constant inventory syncing, and buyers stuck ordering through email. B2Bridge solves this by running both channels from a single Shopify admin, giving wholesale buyers their own pricing, catalogs, and checkout.

Since wholesale onboarding often involves buyers uploading sensitive documents, how that data gets handled matters too. To protect such data, the platform stores data securely on Amazon S3. It also complies with GDPR, and protects data via encryption, access control, network protection, and system monitoring.

The platform also fits businesses growing from a handful of wholesale accounts to a much larger buyer base, without needing to switch systems along the way. Overall, this suits Shopify merchants looking to run both sides of their business from one store.

Still doubtful if B2Bridge software is the right fit for you? Connect with our customer support staff at (661) 384-7070 for further guidance.