ProfitMetrics Reviews

“Real-time profitability insights”

Pros

Having access to real-time profitability insights instead of just top-line revenue has helped us make much smarter ad spend decisions. The integration process was pretty simple and once everything was live, it started delivering useful insights right away for us.

Cons

Getting all of the cost inputs configured correctly took a little bit of time but once everything was set properly, it worked flawlessly.

“Useful for our business”

Pros

This software has become the foundation of how we make money across every marketing channel we use. We used to track revenue, ROI and ROAS but higher revenue never automatically meant higher profit for us. Because of that, we now focus only on POAS and actual profit which helps us make sure we're earning money on every order we send out.

Cons

you really need to understand your numbers and set everything up properly before you can fully trust the data it shows.

“Connects well with Facebook and Google Ads”

Pros

Once everything is set up, it connects really well with the biggest paid marketing platforms especially Facebook and Google Ads. The biggest advantage is how clearly it shows Profit on Ad Spend, both inside its analytics and right within Google Ads and Facebook. That makes it much easier to see the actual revenue I earn from CPC marketing, instead of only looking at overall turnover.

Cons

I'd still like to see more CPC channels added to the platform, along with some extra work done on their own dashboard. The dashboard feels more like a nice bonus than something essential but with a few improvements here and there, it could definitely become part of my daily routine.

“clear ad spend insights”

Pros

From the start, it gave us a clear, easy-to-follow view of our ad spend and a user-friendly way to set goals and targets for tracking successful ad campaigns. The POAS data from ProfitMetrics has also made working with our digital agency much more transparent so we're aligned when launching new campaigns and evaluating results and revenue.

Cons

Something that's still missing is the ability to set up costs based on order quantity and number of pieces. That said, I've been in contact with ProfitMetrics about it and I'm confident this will be addressed soon.

“Quick setup and instant insights”

Pros

Getting it up and running took very little time and it gave us a fast overview of how our brand is performing. The dashboard is easily the most valuable part since it delivers immediate insight into how the business is doing at any given moment.

Cons

There was only one small issue where the product didn't fully match what I expected. I reached out to support and they quickly understood what was missing and helped address it.

“Profit data inside the ad platform”

Pros

Having profit data directly inside the ad platforms is easily the standout part. Being able to view profit at the campaign, ad set and ad level makes it much simpler to tell what is actually making money and what is not especially when you're managing a broad product range with different margins. I also rely a lot on ProfitMetrics' own software to compare data, track the store's overall profit across all online marketing efforts, measure ad spend and set benchmarks while scaling so we can protect our bottom-line margin as we grow.

Cons

Honestly, I do not really have any complaints. The only thing I am still waiting on is attribution which I know is expected to be released soon.

“gives a clear overview of business”

Pros

It gives a really good and complete picture of how the business is performing.

Cons

Manually created orders do not show up in the platform.

“Provides a deeper picture of the business”

Pros

Instead of only focusing on the usual metrics like conversions, revenue or ROI, it gives a much deeper picture of how the business is actually performing from a profitability standpoint. It lets an ecommerce business clearly see exactly when and where profits are being made and that kind of visibility makes the platform absolutely worth the cost.

Cons

One thing that is a little unclear is the commission-based pricing model since it makes it harder to tell what the monthly cost will end up being depending on whether the fee is high or low.

“simple to track business performance”

Pros

It gives a clear picture of what's happening in the business and makes it simple to track how things are going over time.

Cons

A few alerts are still missing when a product starts losing money but that feature is already being worked on.

“Changed how I look at business numbers!”

Pros

Seeing profit instead of just revenue has been a real eye-opener. Since I started using it, the way I look at my business numbers has changed dramatically.

Cons

I do not have any real complaints. The dashboard works very well and the Analytics integrations have been excellent too.

“Outstanding customer support”

Pros

Having everything in one place to track our shop's performance has been really valuable. On top of that, the support team has been excellent and helps us improve our digital performance as well.

Cons

There's nothing major to complain about because it works really well. If I had to mention one thing, it would be nice if the mobile experience were a bit better :)