Total 39 reviews

4.5

All reviews are from verified customers

Rating Distribution

5

Stars

67%

4

Stars

26%

3

Stars

3%

2

Stars

0%

1

Stars

5%

Satisfaction score

Ease of use

9

Value for money

9

Customer Support

8

Functionality

8

AF
Alexander F.

Not Specified, N/A employees

5.0

Faster handling of large datasets

Pros

We found that setting up large datasets takes a lot less time with this which has been a huge help for our workflow.

Cons

The integrated dashboard UI wasn't very appealing to me because it doesn't offer enough visualization features.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

8

AF
Alexander F.

Marketing and Advertising, 500+ employees

Free Trial

5.0

Big time-saver for data setup

Pros

Handling the setup of large data sets takes much less time with this tool which has been a huge help.

Cons

The integrated dashboard in the UI was a letdown for me because�it�doesn't offer enough functionality for proper visualization.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

8

EF
Ethan F.

Not Specified, N/A employees

4.0

Flexible reporting with full data control

Pros

It is easy to use and it gives me a lot of control over my data. I also have plenty of options available for creating reports that are actually actionable and useful.

Cons

Getting started does come with a bit of a learning curve but the support team is very helpful and stays with you through each step of the process.

Rating Distribution

Ease of use

7

Value for money

8

Customer Support

7

Functionality

8

EF
Ethan F.

Marketing and Advertising, 51-100 employees

Less than 6 months

4.0

powerful reporting control

Pros

Using the platform feels easy and it gives you a lot of control over your data. There are plenty of options available to build actionable reports that are actually useful.

Cons

Getting started does come with a bit of a learning curve but the team is very accommodating and helps you through each step along the way.

Rating Distribution

Ease of use

7

Value for money

8

Customer Support

7

Functionality

8

VM
Vanessa M.

Consumer Goods, 101-500 employees

Less than a year

4.0

Pretty easy to use tool

Pros

Getting around the platform is very easy and it doesn't take much effort to use day to day. It also offers plenty of variety when it comes to data visualization which makes reporting more flexible.

Cons

The downside is that customization starts to feel limited once you need anything beyond what my company specifically requires.

Rating Distribution

Ease of use

9

Value for money

8

Customer Support

9

Functionality

6

VM
Vanessa M.

Not Specified, N/A employees

4.0

Simple tool with rich visualizations

Pros

The platform feels very simple for me so getting around and using it is easy. I also find it offers a wide range of data visualization options which gives me plenty of variety in how I present information.

Cons

The downside is that customization is somewhat limited once you need anything beyond the standard options my company requires.

Rating Distribution

Ease of use

9

Value for money

8

Customer Support

9

Functionality

6

SH
Scott H.

Not Specified, N/A employees

5.0

Highly flexible and adaptable platform

Pros

One thing I find this software does really well is flexibility. From my perspective, considering how many challenges come with building a product for an industry that serves multiple customers with very different requirements, it handles that complexity impressively. I also feel it does a great job of supporting a wide range of variable output needs.

Cons

My concern isn't really with the software itself as much as the lack of universal stats across platforms that would make comparisons easier. There are workarounds but they require more manual effort than we'd prefer. You can open two sessions of the same report for a side-by-side comparison but once you start drilling down further, both sessions reset to the most recently selected date range.

Rating Distribution

Ease of use

8

Value for money

10

Customer Support

10

Functionality

10

CE
Caroline E.

Not Specified, N/A employees

5.0

Reliable data pipeline with expert support

Pros

From day one, the platform has done exactly what it promises for us by sending the raw data from every live connection straight into a hosted database. Our engineering team has found the team fast and very knowledgeable and they've even helped us add new fields to our dataset when we requested them. The documentation for new products has been clear, well organized and easy to follow. On top of that, our support team has been excellent, our Customer Success Manager knows the product inside and out, stays in regular contact with the development team and keeps us updated consistently on the status of development work.

Cons

At this point I really don't have any complaints. Anytime an issue has come up, the team has looked into it and resolved it.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

8

Functionality

10

ES
Emily S.

Not Specified, N/A employees

5.0

Simple unified data connection

Pros

Connecting multiple data sources through a single, easy connection has been really convenient for me. The interface is user-friendly and I have also found the customer service to be excellent whenever needed.

Cons

Most of the API connections work reliably but the data still needs to be monitored from time to time. That said customer support responds very quickly whenever any issue comes up.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

8

Functionality

8

BC
Brian C.

Not Specified, N/A employees

4.0

fast reporting scale-up

Pros

Within just a few days each month, this has helped us scale our reporting quickly and produce dozens of multi-page, multi-channel reports. Our experience with the support team has been very positive, as they are patient, stay aligned with our priorities and have gotten noticeably better at digging into problems and sticking with them until everything is fully resolved.

Cons

Since they're still a relatively small newcomer in the space, we came across other platforms that offered more built-in data sources and a wider selection of widgets right out of the box. That said their team has created many custom solutions for us as part of the ongoing package and has never turned down a reasonable request.

Rating Distribution

Ease of use

9

Value for money

6

Customer Support

7

Functionality

6

SH
Scott H.

Marketing and Advertising, 1-10 employees

Less than a year

5.0

flexible reporting that delivers

Pros

One thing Improvado really does well is flexibility. Building a product for an industry with so many customers and wildly different requirements is no small task and they've handled that challenge very well. It does a strong job supporting different output needs and adapting to varied reporting demands.

Cons

My concern isn't really with�it�itself as much as the lack of universal stats across platforms which would make comparisons much more useful. There are workarounds but they require more manual effort than we'd prefer. You can open two sessions of the same report for a side-by-side view but as soon as you drill down further, both sessions switch back to the most recently selected date range.

Rating Distribution

Ease of use

8

Value for money

10

Customer Support

10

Functionality

10

BC
Brian C.

Marketing and Advertising, 11-50 employees

More than a year

4.0

Helps us scale reporting

Pros

Within just a few days each month, Improvado lets us scale reporting quickly and deliver dozens of multi-page, multi-channel reports. Their support team is patient, stays aligned with our priorities and has gotten noticeably better at digging into issues and sticking with them until everything is fully resolved.

Cons

Because they're still a relatively small newer player in the space, we came across other platforms that offered more built-in data sources and more out-of-the-box widgets. That said the team has created a number of custom solutions for us as part of the ongoing package and they've never pushed back on any reasonable request.

Rating Distribution

Ease of use

9

Value for money

6

Customer Support

7

Functionality

6

ES
Emily S.

Marketing and Advertising, 1-10 employees

Less than a year

5.0

all in one data integration is a win

Pros

Connecting lots of data sources through a single setup has been very convenient. The interface is user-friendly and the customer support has been excellent whenever needed.

Cons

Most of the API connections work reliably but the data still needs to be monitored from time to time. That said�the�support team responds very quickly whenever any issues come up.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

8

Functionality

8

CE
Caroline E.

Media Production, 11-50 employees

Less than 6 months

5.0

reliable data delivery and standout support

Pros

From day one, it has delivered exactly what it promises by sending the raw data from every live connection straight into a hosted database. Their engineering team is fast and knowledgeable and they've even helped us add new fields to our dataset whenever we've asked. The documentation for new products is organized and clear which makes things much easier to work with. On top of that, their support team has been excellent. Our Customer Success Manager really knows the product, stays in close contact with the development team and keeps us consistently updated on the status of development work.

Cons

At this point I really don't have any complaints as whenever an issue has come up, they've looked into�it�and resolved�it.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

8

CS
Cameron S.

Not Specified, N/A employees

5.0

Great customization and standout support

Pros

The customization options, shareable links and overall interface have all been excellent in my experience. On top of that, I've found the customer service far better than what I've seen from other similar platforms.

Cons

I haven't run into any downsides so far.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10

MC
Marc C.

Not Specified, N/A employees

4.0

flexible reporting and simple dashboard

Pros

One of the biggest advantages for us is how many different data sources it can connect to, along with the ability to build custom metrics and control how the data is displayed. I've also found the interface clean and simple so getting comfortable with the platform didn't take much time.

Cons

A few data sources still don't offer the level of granularity I'd want although the team has been very responsive about that and it seems likely to improve soon. Some APIs could also use further development but that's clearly an area the team is actively working on.

Rating Distribution

Ease of use

9

Value for money

8

Customer Support

7

Functionality

6

AK
Asher K.

Not Specified, N/A employees

5.0

powerful reporting and time savings

Pros

It delivers exactly what it promises and it does the job really well in our case. We can pull data from just about anywhere and turn it into reports we can share with clients. Before this, we had someone handling the process manually and it was taking around 20 hours every week.

Cons

Getting started is a bit complicated and some of the calculations aren't very simple so we've had to put a few custom fixes in place.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10

CB
Chelsea B.

Not Specified, N/A employees

5.0

fully customized reporting win

Pros

Every piece of data across our acquisition marketing channels can be customized to match the specific needs of our agency which has been a huge advantage for us.

Cons

Getting everything set up took quite a bit of effort and a lot of back-and-forth at the beginning but it paid off in the end because we ended up with a fully customized report that automated the manual work we had been doing and kept things aligned with what our clients were already used to.

Rating Distribution

Ease of use

8

Value for money

10

Customer Support

10

Functionality

10

TW
Terry W.

Not Specified, N/A employees

5.0

powerful integrations and rich reporting

Pros

Right away, this platform felt powerful to me. It connects to a huge range of platforms through tons of APIs and they keep adding more over time. The Google Sheets integration is especially strong. Our experience with customer support has also been excellent, they are very responsive whenever needed. On top of that, I've found the data collection incredibly detailed and thorough. It pulls in literally hundreds of fields from different platforms and we have plenty of flexibility to customize how we measure and view the data. A lot of reporting tools seem impressive at first but then you discover one major limitation that makes them unusable for your specific needs. That has never happened in our case and the product just keeps improving.

Cons

The only thing I'd really like to see added is more data preparation and transformation functionality which would take it to the next level.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

8