Last Updated
Overview
Improvado consolidates marketing and sales data into a unified analytics platform that simplifies reporting and data-driven decision-making. While some users note its setup and data alignment require technical effort, many highlight its intuitive interface and strong customer support. Overall, it offers a practical solution for teams needing centralized, cross-channel analytics.
Overall Rating
Based on 39 users reviews
4.5
Rating Distribution
Positive
92%
Neutral
3%
Negative
5%
Starting Price
Custom
Improvado Specifications
- Financial Management
- Customer Relationship Management
- Sales And Marketing Automation
- Business Intelligence
What Is Improvado?
Improvado is a full-cycle marketing analytics platform for enterprises and agencies that unifies marketing and sales data into one view. It offers over 500 pre-built data connectors across advertising, Customer Relationship Management (CRM), and analytics tools. The platform standardizes raw data, supports dashboard creation, and integrates with Business Intelligence (BI) systems. Automated reporting and AI-driven insights highlight performance patterns, while its structured datasets can complement Enterprise Resource Planning (ERP) workflows.
Improvado Pricing
The software offers the following plans:
- Growth: Custom pricing
- Advanced: Custom pricing
- Enterprise: Custom pricing
Disclaimer: The pricing is subject to change.
Improvado Integrations
The platform integrates with several third-party applications and systems, such as:
- Google Ads
- Pinterest Ads
- Shopify software
- YouTube
- Stripe
Who Is Improvado For?
Improvado is well-suited for a wide range of industries and sectors, including:
- Finance and insurance
- Software and technology
- Martech companies
- Food and beverage
- Retail
- Entertainment
- Healthcare
Is Improvado Right For You?
Many teams face inconsistent, siloed marketing data that makes reporting slow and difficult. Improvado addresses this by consolidating marketing and sales data from 500+ sources, standardizing it, and sending it to warehouses or BI tools for analysis. Its automation and transformation capabilities help reduce manual work, and its AI Agent surfaces insights directly from unified datasets. The software is also GDPR and SOC 2 compliant.
Still doubtful if Improvado software is the right fit for you? Connect with our customer support staff at (661) 384-7070 for further guidance.
Improvado Features
Reporting And Insights
Improvado features pre-built BI dashboards, instant AI-driven interpretation of marketing data, and multiple export formats. Real-time alerts and scheduled reports highlight performance shifts, offering structured visibility that supports clearer decision-making across ongoing activities.
Data Transformation And Pipeline Automation
With this feature, unified and analysis-ready datasets are created through no-code, AI-supported transformation tools. Pre-built templates, blending options, and configurable pipelines streamline marketing data preparation, offering structured visibility that can support more consistent analytical workflows.
Marketing Data Governance
The platform provides real-time monitoring and built-in rules for marketing campaigns, connecting to multiple advertising platforms. Pre-built and customizable rules detect data issues, ensure compliance, and maintain analysis-ready datasets, supporting consistent campaign performance and accurate reporting.
Pros And Cons of Improvado
Pros
Customer service responds quickly and efficiently
Integrates smoothly with over 500 sources
AI agents accelerate data analysis instantly
Cons
Support documentation may not cover all scenarios
Feature compatibility can vary across categories
Improvado Reviews
Total 39 reviews
4.5
All reviews are from verified customers
Rating Distribution
5
Stars67%
4
Stars26%
3
Stars3%
2
Stars0%
1
Stars5%
Share your experience
Not Specified, N/A employees
“Simple usage with strong connectors”
Pros
Using it has been very easy for me and I find the wide range of connectors to be a big plus. The IT team's customer support has been outstanding and the high level of help I've received has allowed my team to deliver even more value to our clients.
Cons
The pricing is definitely on the higher side especially for smaller organizations though in my view the included features make the cost worthwhile.
Rating Distribution
Ease of use
10
Value for money
8
Customer Support
10
Functionality
8
Marketing and Advertising, 500+ employees
More than a year
“powerful connectors and top support”
Pros
It has been very easy to use and the wide range of connectors is a big plus. The support from their team has also been outstanding. Every time we've needed help, the customer support has been top-notch and it's made a real difference in helping my team deliver more value to our clients.
Cons
It�does come with a high price especially for smaller organizations but in my view, the features included make the cost worth�it.
Rating Distribution
Ease of use
10
Value for money
8
Customer Support
10
Functionality
8
Not Specified, N/A employees
“User friendly tool with marketing impact”
Pros
In our small business we've had a really positive experience running this. I find it to be a user-friendly yet powerful app and it has helped us bring in new customers through social media. The platform also feels very detailed with a polished and appealing interface.
Cons
something that could be better is the response time from customer service since it can feel a little slow at times. That said it's not a major issue because the team is still very helpful whenever they assist us.
Rating Distribution
Ease of use
10
Value for money
8
Customer Support
8
Functionality
10
Frequently Asked Questions
What other apps does Improvado integrate with?
The platform integrates with multiple third-party applications and systems, including Google Ads, Pinterest Ads, Shopify, YouTube, and Stripe.
Who are the typical users of Improvado?
Improvado is well-suited for diverse industries, including finance and insurance, software and technology, marketing technology (Martech) companies, food and beverage, retail, entertainment, and healthcare.
Does Improvado offer an API?
API availability is not confirmed for this software.
What language does Improvado support?
The software supports English only.
What types of Improvado price plans are available?
The software offers three plans—Growth, Advanced, and Enterprise—all available with custom pricing based on specific business needs. Contact us to request a personalized Improvado cost quote based on your institution's requirements.
Does Improvado have a mobile app?
No, Improvado does not offer a mobile app.
What level of support does Improvado offer?
The platform provides support via ticket submission and help center.