What Is TruValidate?
TruValidate, by TransUnion, is a fraud-prevention and identity-verification platform. It helps organizations evaluate consumer risk across account creation, policy servicing, claims processing, and customer authentication stages. The platform combines identity verification, device assessment, fraud analytics, and omnichannel authentication. These functions work together to identify suspicious activity before transactions are completed. Businesses use the platform to reduce account takeover attempts and detect synthetic identities. The software also supports compliance requirements and evaluates risk using data collected from multiple sources.
What Is TruValidate Best For?
TruValidate is renowned for its Synthetic Fraud Model. The model identifies inconsistencies between identity data, credit behavior, and historical consumer activity that may indicate fabricated or blended identities. It links disparate data points from credit and non-credit sources to surface hidden identity relationships not visible through standard verification checks. The platform focuses on detecting structural patterns associated with synthetic identities before they progress into financial exposure or fraudulent activity.
How Much Does TruValidate Cost?
TruValidate pricing starts from £0.35 for its Card ID module and scales up depending on the modules an organization selects, as the platform follows a pay-as-you-go (PAYG) model rather than a flat fee. The prices listed below represent starting rates and may vary depending on factors such as transaction volume, contract terms, and specific organizational requirements. Some of the most commonly used modules include:
- Anti-Money Laundering Identity Verification: Starts from £2.48
- Identity And Age Verification: Starts from £1.99
- Knowledge-Based Authentication/Verification: Starts from £1.14
- Real Time Fraud Alerts: Starts from £0.88
Beyond these core checks, TruValidate also offers a range of specialized modules covering screening, device and behavioral risk, and contact verification, with pricing that follows the same starting-rate structure. These include CIFAS Screening (starting from £0.48), Deceased Screening (starting from £0.87), and several bank- and card-related checks such as Bank Account Premium, Bank Verification, Card Verification, Bank Account ID, Card ID, and Card Live, starting between £0.35 and £1.23. Device and fraud intelligence modules, including Ownership Fraud Alerts, Mobile Risk, Email Risk, Device Authentication (Clear Key), and Device Risk (Fraud Force), start from £0.66 to £2.38, while identity-matching tools like Email ID and Mobile ID start from £1.72 to £1.86. For organizations needing the most comprehensive coverage, Mobile Know Your Customer – all starts from £4.91, the highest tier in the lineup. Actual costs for any module may increase based on usage volume and the complexity of an organization's specific requirements.
Beyond the core subscription, users should also consider additional or hidden costs that may impact the total cost of ownership:
- TruValidate Professional Services: £1,250/day
- API Fees: £5,000 for setup and £5,000 for annual maintenance from year 2
- Foundation Consultancy (Implementation Support): £5,000 (five days)
- Advanced Consultancy: £5,000 (five days)
- Developing Consultancy (Optimization Review): £5,000 (five days)
- TruValidate Online Web Solution Training: £750/session
- Ad Hoc And Additional Consultancy Services: £1,250/day
Disclaimer: Pricing references are based on publicly available third-party information and industry benchmarks. Actual costs may vary.
TruValidate Integrations
The software supports integration with existing workflows through a web application, real-time API integration, and batch processing.
How Does TruValidate Work?
Here's how you can get started with the software after logging in:
- Access the main dashboard to view identity risk summaries, alerts, and flagged transactions in one place
- Navigate the identity verification portal to review customer-provided details during the onboarding and application stages
- Open the device intelligence panel to assess device reputation, history, and associated risk signals
- Use the authentication console to review login attempts, caller activity, and step-up verification triggers
- Review the fraud alerts section to investigate suspicious identities, synthetic indicators, and behavioral anomalies
- Assign cases to fraud or compliance teams for manual review through the case management workspace
- Monitor transaction-level risk scores to support approval, rejection, or escalation decisions
You can also book a free
TruValidate demo to explore its functionalities and capabilities in detail.
Who Is TruValidate For?
TruValidate is ideal for various insurance sectors, including:
- Life insurance
- Property insurance
- Casualty insurance
TruValidate Use Cases
Based on our analysis of user feedback on the platform’s capabilities, we have identified key scenarios where TruValidate is a strong fit for insurance and financial service environments:
Insurance Providers Handling High-Volume Digital Policy Applications
Insurance carriers processing large volumes of online policy applications often face inconsistent identity data and repeated attempts at fraudulent submissions. The challenge typically arises during quote requests, where applicants use mismatched or synthetic identity details to test the system's acceptance. In these environments, TruValidate is used to evaluate identity and device signals during submission, helping underwriting teams decide whether to approve, review, or reject applications before policy issuance.
Claims Processing Teams Verifying Claimant Authenticity
Claims departments frequently handle situations in which legitimate claims and fraudulent submissions enter the same queue, especially in the auto and health insurance segments. A common issue is verifying whether the claimant is the actual policyholder or an impersonator using stolen credentials. The software is applied during claim intake to cross-check identity attributes and device history, allowing adjusters to prioritize verified claims while escalating suspicious cases for additional review.
Fraud Operations Monitoring Account Takeover Attempts In Policy Portals
Insurance portals that allow customers to manage policies online often experience login anomalies, password reset abuse, and unauthorized account access attempts. Fraud teams struggle to distinguish between genuine customer behavior changes and takeover activity driven by compromised credentials. The platform is used to assess login behavior, device consistency, and phone-based risk signals, helping security teams flag unusual access patterns before policy changes or payouts are made.
Underwriting Teams Assessing Risk At New Business Origination
Underwriters reviewing new applications often rely on incomplete or fragmented data when evaluating risk exposure at the time of policy issuance. The difficulty increases when applicants use newly created identities or recycled contact information. TruValidate software supports underwriting teams by evaluating identity consistency and historical risk indicators during application review, helping them determine whether an applicant aligns with expected risk profiles before binding coverage.
Compliance And Risk Units Managing Regulatory Identity Checks
Compliance teams in insurance organizations are responsible for ensuring customer identities align with regulatory expectations, such as KYC and AML requirements. The challenge arises when identity data is partially valid but lacks a supporting verification history. In these cases, the system is used to validate identity attributes and screen for high-risk indicators during onboarding and ongoing policy monitoring, supporting internal compliance review processes.
Is TruValidate Right For You?
TruValidate might be the right software for insurers, financial institutions, lenders, and government agencies seeking identity verification and fraud prevention capabilities within a single ecosystem. Its combination of Digital Insights, Fraud Analytics, Identity Insights, and Omnichannel Authentication allows organizations to evaluate risk across multiple customer touchpoints. The software adheres to AML and CTF compliance, helping organizations detect political exposure and reduce fraud risk.
Want to learn more about the TruValidate software? Contact our expert team at (661) 384-7070 for detailed guidance.
