YuLife

What Is YuLife?

YuLife is an employee benefits and insurtech platform combining group life insurance, wellbeing tools, gamified challenges, and global rewards in one app. Employees earn YuCoin by walking, cycling, meditating, and brain training, then redeem coins for gift cards, vouchers, or charitable donations. Founded in London in 2016 and expanded into the US in 2022, the platform is available through insurance carriers, brokers, and advisers, consolidating insurance, wellbeing, and HR reporting in one place.

What Is YuLife Best For?

YuLife is best known for its gamified employee wellbeing and engagement model, particularly among organizations that want their group life insurance to drive measurable daily behavior and not just sit dormant between open enrollment windows. It is especially well-suited to Human Resources (HR) teams that need to demonstrate benefits utilization and wellbeing Return on Investment (ROI) to leadership.

How Much Does YuLife Cost?

Investment in YuLife is estimated to start at $10–$11/employee/month based on market data, but the actual costs may vary. Beyond the subscription fee, organizations should also consider potential implementation and optional service costs depending on deployment requirements and selected add-ons, such as:

• Implementation And Setup: Typically ranges from $0–$6,500, with smaller organizations often receiving implementation at no additional cost, while larger deployments requiring custom configuration may incur extra fees
• Onboarding And Training: Generally ranges from $0–$4,000, depending on whether the organization requires customized training beyond the included documentation and self-service resources
• HRIS And Payroll Integrations: Usually range from $0–$6,500, with standard integrations often included and custom HRIS, payroll, or Single Sign-On (SSO) integrations potentially requiring professional services
• Optional Insurance Modules: Additional insurance products, such as group health, dental, or income protection, may increase subscription costs by an estimated $2–$10/employee/month, depending on the selected coverage

Users generally view YuLife as a worthwhile investment, highlighting its employee engagement, wellness features, and overall value. While many feel the platform justifies its cost, some note that pricing may become more expensive for larger organizations or when additional insurance benefits are included.

Disclaimer: Pricing references are based on publicly available third-party information and industry benchmarks. Actual costs may vary.

YuLife Integrations

The platform integrates with numerous third-party apps and tools, including:

• Apple Health
• Google Fit
• Withings
• Garmin
• Fitbit
• Strava

How Does YuLife Work?

Log in to YuLife and access the employer dashboard to configure benefits, monitor employee engagement, and track wellbeing outcomes from setup through ongoing reporting:

• Partner with your broker or carrier to configure the group life insurance policy and select optional wellbeing modules
• Invite employees to download the YuLife app and complete guided setup, connecting Apple Health, Google Fit, or Samsung Health
• Activate daily wellbeing challenges — walking, cycling, meditation, and brain training — so employees earn YuCoin automatically synced from connected devices
• Enable YuStore redemptions so employees exchange YuCoin for gift cards, vouchers, wellness products, or charitable donations
• Deploy on-demand mental health support (EAP) and 24/7 virtual General Practitioner (GP) services accessible directly from the app's Wellbeing Hub
• Track engagement trends, participation rates, and wellbeing outcomes through the employer-facing reporting dashboard
• Leverage Preventative AI to continuously monitor biometric and behavioral signals and surface early health risks before they become claims

Who Is YuLife For?

YuLife caters to the following sectors and industries, including:

• Financial services
• Advertising and marketing
• Information Technology (IT)
• Telecommunication

YuLife Use Cases

Based on our analysis of YuLife's current capabilities, we identified several scenarios where the platform is a strong fit for organizations managing employee benefits, wellbeing engagement, and insurance under one roof:

Employers Seeking Daily Engagement With Their Benefits Program

Most traditional group life insurance products go untouched between enrollment and claims. YuLife is well-suited for organizations that want employees to actively interact with their benefits year-round. By rewarding healthy habits with redeemable YuCoin, the platform drives ongoing app engagement that keeps the employer brand and benefits visible on a daily basis rather than once per year.

HR Teams Managing Multi-Site Or Remote Workforces

Distributed teams often struggle with cohesion and shared experience around wellbeing programs. YuLife fits this environment by enabling team challenges, leaderboards, and step competitions that connect employees across locations. The employer dashboard allows HR administrators to track participation, identify low-engagement pockets, and communicate wellbeing initiatives without requiring separate tools.

Organizations Prioritizing Prevention-First Insurance Models

Employers looking to move beyond reactive, claims-driven insurance will find YuLife's Preventative AI engine — which uses biometric wearable data and behavioral signals to identify early health risks — a meaningful differentiator. The engine triggers personalized interventions before risks escalate, so insurers and CFOs have a more forward-looking basis for underwriting and workforce health decisions.

Benefit Brokers And Advisers Building Differentiated Client Offerings

Brokers seeking to add measurable engagement and wellbeing outcomes to their group risk proposals can deploy YuLife as a carrier-partner solution that addresses the growing employer demand for benefits employees actually value and use. Its combination of gamified wellbeing, daily app engagement, and group insurance in one platform makes it a credible differentiator in competitive broker pitches.

Is YuLife Right For You?

If your organization offers group life insurance and wants a platform that turns that insurance into a daily-use employee benefit (gamified wellbeing, mental health support, telemedicine access, etc. ) then YuLife is worth evaluating.

Founded in 2016 and backed by funding from investors including Dai-ichi Life, YuLife has earned recognition as Best InsurTech at the Insurance CX Awards 2024. Its popular clients include Capital One, Havas, and Vodafone. The app has been featured in numerous well-known publication, such as Forbes, Reuters, and Business Insider.

Still not sure about YuLife? Contact our support team at (661) 384-7070 for further guidance.