AssetFlow

What Is AssetFlow?

AssetFlow is an asset lifecycle management platform developed by the CAMA Group for film and television productions. It helps organizations track and manage production assets through digital asset management, wrap strategy planning, storage management, and coordinated reuse.

The platform enables teams to catalog props, sets, and costumes throughout the production lifecycle, from pre production to wrap, storage, donation, and resale, while replacing disconnected spreadsheets with a centralized system for greater cross department collaboration.

It improves asset visibility, streamlines workflows, and helps organizations reduce waste and the carbon impact of filmmaking, making it a suitable solution for production teams seeking structured asset management and sustainable operations.

What Is AssetFlow Best Known For?

The software is known for its wrap strategy planning, which helps productions plan asset decisions before production wrap. The platform enables teams to propose, approve, and register wrap actions from a single screen while coordinating asset management, storage, and reuse. This structured workflow streamlines decision making and improves visibility across the production lifecycle.

How Much Does AssetFlow Cost?

AssetFlow pricing starts at £228/month for the AssetFlow Connect production edition. This entry-level plan, known as Essentials, includes unlimited users, unlimited assets, and unlimited departments. Further pricing tiers of this module are as follows:

• Pro - From £320/month
• Studio - Custom

AssetFlow also offers other products with separate pricing models:

Storage & Archives:

• Essentials - Custom
• Pro - Custom
• Studio - Custom

Asset Policy Builder:

• Asset Policy Builder - Free

The price range below is an estimate for budgeting purposes only:

• Implementation And System Configuration: $2,000–$10,000 - Includes platform setup, workflow configuration, user provisioning, metadata structure, and dashboard customization
• Data Migration And Asset Import: $500–$5,000 - Covers importing existing asset records, media files, metadata, and historical inventory into AssetFlow
• Training And User Onboarding: $500–$3,000 - Includes administrator setup, staff training, and onboarding for production and archive teams
• Ongoing Support And Managed Services: $300–$2,000/month - Includes premium technical support, platform optimization, managed services, and ongoing account assistance

Disclaimer: The pricing is subject to change.

AssetFlow Integrations

The vendor has not shared specific information related to its third-party integrations.

How Does AssetFlow Work?

Here is how you can get started with AssetFlow after signing in:

• Access the main dashboard to view and manage production assets from a centralized workspace
• Create digital asset records for props, sets, and costumes across different production departments
• Organize asset information to maintain consistent tracking throughout pre-production, filming, and wrap
• Update storage status coordinates to keep a precise track of off-site physical location data
• Manage reuse, donation, rental, or resale activities through the platform to extend asset lifecycles
• Monitor studio-wide asset visibility to support planning and improve coordination across productions
• Standardize asset management processes using Asset Policy Builder to keep teams aligned on workflows

Who Is AssetFlow For?

AssetFlow software is ideal for a range of users in the film and TV industry, including:

• Studio and production asset managers
• Heads of production and production executives
• Production management teams
• Department heads (HoDs)
• Sustainability coordinators
• Costume and props teams
• Set decoration, art, and construction teams

AssetFlow Use Cases

Based on our analysis of user workflows and AssetFlow's current capabilities, we have identified key scenarios where this software is a good fit for production teams:

Film Productions Coordinating Cross Department Asset Management During Wrap

Large film and television productions often struggle to coordinate asset tracking across multiple departments while preparing for production wrap. AssetFlow provides a centralized system that replaces disconnected spreadsheets, allowing production management, art, costume, props, and sustainability teams to work from a shared inventory throughout the production lifecycle. This gives crews greater visibility into asset status, simplifies wrap planning, and creates a complete history of each asset from acquisition to final disposition.

Studio Archive Facilities Digitizing Long Term Asset Storage

Studios maintaining large archives of props, sets, and costumes often face challenges locating assets, coordinating warehouse operations, and managing inventory across multiple teams. AssetFlow helps archive facilities transition from manual inventory records to a centralized digital system with remote access, giving brand teams, warehouse staff, and production coordinators a shared view of stored assets. This improves asset traceability, simplifies ordering and logistics, and makes it easier to locate and reuse archived materials while optimizing storage space for future productions.

Production Teams Standardizing Asset Management Workflows Before Filming

Productions that rely on multiple departments to manage physical assets often need consistent processes before filming begins. Asset Policy Builder helps teams establish standardized asset management workflows, define responsibilities, and document procedures from the outset, reducing inconsistencies throughout production. This approach improves planning, minimizes last minute wrap coordination, and creates a structured framework that integrates with AssetFlow and Storage & Archives for a more organized asset lifecycle.

Is AssetFlow Right For You?

Are scattered asset records making it difficult to track production inventory across departments? This often leads to inefficient workflows, reduced asset visibility, and missed opportunities for reuse. AssetFlow addresses these challenges by centralizing inventory tracking across your entire production ecosystem. With its shared cloud catalog of images, dimensions, and materials, it ensures that art and costume teams have immediate visibility into available stock.

Recognized at the Global Production Awards for its contribution to sustainable filmmaking, this platform is perfect for eco-conscious studios trying to run highly organized, waste-free wrap campaigns.

Still not sure about AssetFlow? Contact our support team at (661) 384-7070 for further guidance.