Autorank Marketing Software Reviews

Pros

Having the EASM capability in place gives our team a constantly refreshed view of internet-facing assets, including systems that had been missing from our inventory before. It also connects exposed assets back to the underlying infrastructure and potential attack paths which makes it much clearer how an external weakness could eventually reach a critical application.

Cons

Asset ownership does occasionally require manual confirmation especially when multiple teams are using the same infrastructure. After the ownership rules are defined though, it becomes much more manageable.

Pros

Over the past decade, it has been a reliable marketing automation platform for us across a wide range of needs, from email campaigns and landing pages to social post distribution, website analytics and workflow automation. One thing that has consistently stood out is the quality of the online support team, they respond quickly and are always ready to help with guidance, troubleshooting and solutions when issues come up. It also connects well with multiple CRM platforms and in our case, it has worked smoothly with Sugar CRM. The interface is easy which has made building and designing email templates genuinely enjoyable. I've also had a good experience creating forms and landing pages that let visitors submit their information before downloading our highly technical papers. Being able to see how customers and prospects interact with our emails, website and content has been incredibly valuable. That visibility gives us a much clearer picture of their interests and needs, helping us tailor our offerings more effectively.

Cons

Like many marketing automation tools, it keeps developing and adding new features every year. One capability I still wish it had is a one click way to produce a full report for each individual contact, showing their entire journey and interactions (web pages, emails, forms and more) in a single Excel file.