Creator.co Reviews

“Makes influencer marketing so easy!

Pros

This tool is incredibly helpful for managing influencer marketing with ease. It gives us access to a huge pool of creators tailored to our specific needs. We can find creators that fit our niche and budget and the representative goes above and beyond to make the whole process simple.

Cons

Right now the platform is working great and I don't have anything to dislike about it.

“Supportive and efficient

Pros

Working with our account manager at Creator.co has made discovering and building relationships with creators an absolute dream. They worked within our tight budget to produce UGC and influencer content that we've successfully run as ads and their guidance throughout the process has been invaluable. Amazing tool!

Cons

Online platform can be a bit confusing at times. I would struggle to navigate it without the help of our account manager.

“Highly recommended

Pros

As a brand, we really appreciate how it offers the opportunity to collaborate with influencers on various campaigns.

Cons

It would be fantastic if there was a feature that let us filter to only see credible opt-ins.

“Very helpful team!

Pros

I'm happy working with the team at Creator.co because they are very accessible and easy to communicate with. They provide frequent updates and documents and data are always easy to access.

Cons

Generally we don't have any complaints or dislikes related to Creator.co.

“Top influencer marketing tool

Pros

Connecting with good influencers through this platform has been very easy.

Cons

The process of influencer confirmation took some time, but it was acceptable.

“I totally recommend it!

Pros

I use this for two brands. One operates on the self serve plan, while the other uses a more full-service option and I had success with both. The full service option obviously requires less work on my end and they do a great job finding quality creators.

Cons

I wish there were more creators over 40 who speak good English. It's not that they don't exist, but they don't tend to opt into our lower budget campaigns.

“Solid platform that saves us time

Pros

One of my favorite features on this platform is the Collaborator Hub. It allows us to clearly define and post our campaigns and influencers organically opt in without constant outreach. This has saved our small marketing team a ton of time while still helping us find high-quality content and quickly vet influencers for brand fit. While we still use the search and recruit tools for broader reach, we are extremely happy with the UGC we have gotten just through the Collaborator Hub.

Cons

While searching for influencers, we manually vet every account to make sure it fits with our brand. Because some searches return hundreds or even thousands of results and we review them over several days, it would be extremely helpful if the platform could mark accounts we've already looked at. This would make it easier to pick up where we left off without having to review the same profiles again.

“Managing influencer campaigns became easier

Pros

My experience with them has been incredible. It has truly transformed how we manage influencer campaigns across our clients. The platform combines innovative technology with a clean, seamless design, making it essential for optimizing influencer marketing. One standout is its ease of use. The navigation is simple and user-friendly, letting our team dive deep into campaign details, track progress, and analyze performance metrics all from one dashboard. This consolidated overview gives us instant, valuable insights. The collaboration tools allow us to focus on building meaningful partnerships instead of administrative tasks. Everything, from onboarding influencers to negotiating contracts, approving content and monitoring deliverables, is smoothly integrated. I also want to highlight their customer support, which is outstanding. Quick responses and proactive problem-solving have ensured our campaigns run without a hitch. Their commitment to client success really sets them apart. Overall Creator.co has elevated our entire approach to influencer marketing.

Cons

There are a few small improvements that could make it even better but the team has told us they are actively working on these. For example adding a most recent message order in the inbox and letting users mark messages as unread' for easier follow up would be great additions.

“Excellent customer service

Pros

The customer service at Creator.co is unmatched. Our representative is always well-prepared for our calls and follows up promptly. Also the platform is really easy to navigate and pulling content from it is seamless.

Cons

There's nothing I dislike about it. The quality of content creators provide is not exactly what I expected but that's mainly because our campaign wasn't a paid one.

“Feels like part of our team

Pros

We had the best experience during a very busy product launch thanks to our Creator.co project manager. She made the process stress-free and reliable. I've never worked with a third-party so proactive and prompt in both communication and action. Other rep also truly listens and delivers every single time. Whether you're a small or large business and want to save time on influencer marketing, I highly recommend Creator.co.

Cons

I can't think of many downsides except maybe not being able to work directly with influencers and build one-on-one relationships like I have in the past. However, the team is so responsive and proactive that this absence doesn't feel like a big loss.

“I advise others to avoid this platform

Pros

Honestly I haven't had a good experience as a creator on this platform. While brands may love it, most campaigns offer little or no pay and expect a lot of content in return.

Cons

I believe as a creator, I should be paid fairly for my content, reach and time. Unfortunately, more than half the campaigns I have seen on this platform don't offer compensation or if they do, it's very little for what they ask. Asking for 10 pieces of content and only offering $180 feels unfair and it happens often. Many campaigns want reels and stories but offer only $25 to $75. I have been watching this for three years now and it seems Creator.co cares more about making money than paying creators fairly.

“An amazing influencer marketing tool

Pros

What stands out most about Creator.co is how easy the platform is to use. The implementation process goes smoothly and the representatives are amazing, supporting you every step of the way. The thought and detail that went into building this platform is unlike anything else I've seen.

Cons

Everything on the this platform has been useful to me throughout every step of the influencer process.

“Fast and effective way to connect with creators

Pros

Creating a campaign brief on Creator.co is really easy.

Cons

The creators who opt in don't always fit the campaign brief. Also, I often have trouble finding the wallet section.

“Smooth onboarding experience

Pros

Its good and they seem to have a really wide range of influencers to choose from.

Cons

Few onboarding processes felt very basic and honestly, unnecessary.

“Amazing platform backed by a fantastic team

Pros

Creator.co streamlines influencer marketing and management significantly. They offer many helpful features that assist in finding high quality influencers for brands. The team is super knowledgeable and eager to help. Their onboarding process was amazing, providing detailed instructions and presentations as well as teaching general influencer marketing tips and tricks.

Cons

It can be a little expensive for smaller brands wanting to try influencer marketing. Because there's a management fee on top of campaign costs, it's not always affordable for brands already paying agencies.